EXPATRIATE
DEVELOPMENT
SERIES
Latin America: Expatriate Development II
Introduction
International Retailing: Latin America
International Retailing: Latin America
3
•Language
•Topics: Embrace and
Avoid
•Words, Symbols and
Their Meanings
•Preparation for
Assignment
•While on Assignment
Language
4

Key Words and Phrases
 Greetings
and Responses
 Assistance
 Skill
Level
 Hospitality
 Directions
• Dictionary for English-Spanish & Portuguese, Spanish-Portuguese
• Pronunciation
Key Words and Phrases
5

Greetings and Responses: Spanish
Greetings and Responses
Spanish
Pronunciation
How are you ?
¿Cómo estás? / ¿Cómo está?
[KOH-moh ish-TAH(sh)?]
I’m fine
Estoy bien /Muy bien
[es-tar'be-en]/ [MOO-ee BYEHN]
Hello
Hola
[OH-lah]
Hello (Phone)
Aló
[á-lou]
Hi
Hola
[OH-lah]
Goodbye
Chau (as in Italian Ciao)
[chah’-oo]
Good Morning
Buenos dias
[boo-ay’-no dee’-ah]
Good Afternoon
Buenas tardes
[boo-ay’-no tar-dar’]
Good Evening/Night
Buenas noches
[boo-ay’-no no’-chay]
Key Words and Phrases
6

Greetings and Responses: Portuguese
Greetings and Responses Portuguese
Pronunciation
How are you ?
Como está(s)? / Como vai?
[KOH-moh ish-TAH(sh)?]
I’m fine
Tudo bem!/Tudo bom!/Tudo
tranqüilo!
[Too-dou-behn]
Hello
Olá
[oh-LAH]
Hello (Phone)
Aló
[á-lou]
Hi
Hola
[HO-la]
Goodbye
Tchau (as in the Italian ciao)
[Bom[ng] deeya]
Good Morning
Bom dia
[bohn DEE-ah]
Good Afternoon
Boa Tarde
[Boa tarede]
Good Evening/ Night
Bnoa noite
[Boa noite]
Key Words and Phrases
7

Assistance: Spanish
Assistance
Spanish
Pronunciation
Help
Ayúda
[ah-YOO-dah]
Help me
Necesito ayuda
[Neh-seh-SEE-toh ah-YOOdah]
Do you speak English?
¿Hablas inglés?
[AH-blahss een-GLEHS?]
How do I get to..?
¿Cómo puedo llegar a _____ ?
[KOH-moh PWEH-doh yehGAHR ah____?]
Where is…?
Donde esta’
[DOHN-deh
How much is it?
¿Cuánto cuesta?
[KWAHN-toh kwehs-TAH?]
I am lost!
Estoy perdido/a
[Ehs-TOY pehr-DEE-doh/dah]
Key Words and Phrases
8

Assistance: Portuguese
Assistance
Portuguese
Pronunciation
Help
Socorro!
[soo-KOH-roo!]
Help me
Ajude(a)-me!
[ah-ZHOO-deh(dah)-meh!]
Do you speak English?
Fala(s) inglês?
[FAH-lah(sh) een-GLEHSH?]
How do I get to..?
Como chegoao(a)?
[Koh-moh
Where is…?
Onde está ..?
[OHN-deh ish-TAH]
How much is it?
Quanto custa..?
[KWAHN-toh kwehs-TAH]
I am lost!
Estou perdido(a)
[ish-TOH pehr-DEE-doo(ah)]
Key Words and Phrases
9

Skill level: Spanish
Skill level
Spanish
Pronunciation
Abundant
Abundante
[aβun̯'dan̯te]
Active
Activo
[ak'tiβo]
Old
Antiguo
[an̯'tiɤwo]
Barely
Apenas
[a'penas]
Appropriate
Apropiado
[apɾo'pjaðo]
Small
Chico
['ʈʃiko]
Thin
Delgado
[del'ɤaðo]
Unknown
Desconocido
[Desconocido]
Key Words and Phrases
10

Skill level: Portuguese
Skill level
Portuguese
Pronunciation
Abundant
Abundante
[Aβun̯’dan̯te]
Active
Activo
[Ak'tiβo]
Old
Velho
['vεʎu, ʎa]
Barely
Abertamente
[abiertamente]
Appropriate
Apropriado
[apɾopɾi'adu, da]
Small
Pequeno
[pe'kenu]
Thin
Fino
[‘finu]
Unknown
Desconocido
[deskono'θiðo]
Key Words and Phrases
11

Hospitality: Spanish
Hospitality
Spanish
Pronunciation
Please
Por favor
[POHR fah-BOHR]
Thank You
Gracias
[GRAH-syahs]
You’re Welcome
de Nada
[DAY NAH-dah]
Yes
Si
[SEE]
No
No
[NOH]
Maybe/Perhaps
Tal Vez
[TAHL-VEYS]
Dear
Querido (m) / Querida
(f)
[cariño]/[Care-EE'-da]
Dear Sir(s)/ Dear Madam(s)
Señor(s)/Señora(s)
[senˈjɔː(r)]/[senˈjɔːrə]
Sincerely
Sinceramente
[[sin̟'θeɾomenθe]
Key Words and Phrases
12

Hospitality: Portuguese
Hospitality
Portuguese
Pronunciation
Please
Por favor
[POHR fah-BOHR]
Thank You
Obrigado (m) / obrigada (f)
[obɾi'gadu]/ [obr’igada]
You’re Welcome
de Nada
[DAY NAH-dah]
Yes
Sim
[seen]
No
Não
[Now]
Maybe/Perhaps
Talvez
[TAHL-VEYS]
Dear
c (m) / Cara (f)
[Karu]/ [Kara]
Dear Sir(s)/ Dear Madam(s) Senhor(es)/ Senhora(s)
[se'ɲoR]/ [se'ɲoR, ɾa]
Sincerely
[sin̟'θeɾomenθe]
Sinceramente
Key Words and Phrases
13

Directions: Spanish
Directions
Spanish
Pronunciation
North
Norte
[NOHR-the]
East
Este
[EHS-the]
South
Sur
[soor]
West
Oeste
[ooh-EHS-the]
Northeast
Noreste
[no'ɾeste]
Northwest
Noroeste
[noɾo'este]
Southeast
Sudeste
[su'ðeste]
Southwest
Sudoeste
[suðo'este]
Key Words and Phrases
14

Directions: Portuguese
Directions
Portuguese
Pronunciation
North
Norte
[NOHR-the]
East
leste
[lEHS-the]
South
Sul
[sooL]
West
Oeste
[ooh-EHS-the]
Northeast
Noreste
[no'ɾeste]
Northwest
Noroeste
[noɾo'este]
Southeast
Sudeste
[su'ðeste]
Southwest
Sudoeste
[suðo'este]
Words Symbols and their Meaning
15


Directional Signage
Body Language
Words Symbols and their Meaning
16

Directional Signage Brazil: Warning
Words Symbols and their Meaning
17

Directional Signage Brazil: Warning
Words Symbols and their Meaning
18

Directional Signage Mexico
Words Symbols and their Meaning
19

Directional Signage Mexico
Words Symbols and their Meaning
20

Directional Signage Mexico
Words Symbols and their Meaning
21

Directional Signage Mexico
Words Symbols and their Meaning
22

Body Language
 Eye
Contact
 Handshakes
 Personal Space
 Touching
 Personal Dress and Hygiene
Words Symbols and their Meaning
23

Body Language
 Gestures:
“The Fig”
“The OK” “The Point” “Hands on Hips”
Words Symbols and their Meaning
24

Body Language
 Gestures:
“The Tap”
“The Come Here” “The I Don’t Know”
EXPATRIATE
DEVELOPMENT
SERIES
Latin America: Expatriate Development II
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Personal Development - Robert Paul Jones, Ph.D.