Why learn German?
• Communication
• Career and Employment Enhancement
Business and Trade
Research and Development
Travel Industry
International Affairs
• Media, Information, Internet
• Culture and the Arts
• Study Abroad
• Speaking German will enable you to
communicate with over 100 million people
• German is the official language in Germany,
Austria, Switzerland and Luxembourg.
• 25% of Europeans speak German.
• German ranks among the top 10 most
frequently spoken languages in the world.
Career Enhancement
• Bilinguality enhances employment opportunities in government,
business, law, medicine and health care, teaching, technology,
the military, communications, social service, and marketing.
• Bilingual professionals have opportunities to travel abroad
throughout their careers.
• An employer will see you as a bridge to customers if you know a
second language. You are also more likely to win the trust and
friendship of people whose languages you know even if you
don’t speak it fluently.
Employment and Career
Business and Trade
Research and Development
Travel Industry
Tourism and Hospitality
International Affairs
Business and Trade
• Germany has the largest economy in the European Union
and the third largest in the world.
• It is the world’s leading exporter and importer.
• Germany is home to numerous international
corporations such as Bayer, BASF, Siemens, DaimlerChrysler, Adidas, Deutsche Bank, and Thyssen-Krupp.
• With the enlargement of the European Union, Germany
has taken on the central role in the very heart of Europe.
It hosts the leading international trade fairs, such as IFA,
• The 2000 World Fair was held in Hannover, Germany.
Research and Development
• Germany leads the world in new environmental technologies and in the
use of alternative energies.
• There is a long tradition of outstanding research in Germany.
– Johannes Gutenberg invented the printing press
– Heinrich Hertz proved the existence of electromagnetic waves
– Karlheinz Brandenburg developed the MP3 digital music format
• With more than 250,000 scientists working in Germany, it is the world’s
third largest “country of researchers.”
• A total of 224,000 foreigners study and conduct research at 350
research institutes and institutions of higher education in Germany
every year.
• The United States is Germany's most important scientific and
technological cooperation partner. Several joint initiatives are carried
out in all fields of science and research.
Travel Industry
• A great opportunity to meet new people and see
the world.
• A career as a pilot or flight attendant
• As a flight attendant, your chances in bidding
for overseas flights increase tremendously
• Lufthansa is the largest airline in Europe and 5th
largest in the world
Tourism / Hospitality / International Cuisine
• Hundreds of executive international jobs
are available at hotels or convention
centers .
• International Cuisine venues
• Germans have an average of 6 weeks of
vacation a year and ample disposable
income which allows them to travel.
International Affairs
International organizations
Non-governmental organizations
Foreign affairs analyst
Foreign exchange trader
Intelligence analyst
International lawyer
Political risk analyst
Political scientist
Media, Information, Internet
German is one of the top 10 most commonly spoken languages.
20 million people worldwide learn German as a foreign language.
Germany is the third largest publisher. 18%of all books published
worldwide come from Germany.
German is the second most frequently used language on the internet.
Increased opportunities for journalistic and academic research.
Germany has one of the vastest and most prolific media industries
in the world. German – based print, radio and television deliver high-quality
journalism that is widely respected by both the German public and
international media experts.
Culture and Arts
• German is the language of Goethe, Kafka, Kant, Hegel, Nietzsche,
Mozart, Beethoven, Luther, Marx, Freud and Einstein
• Over 78,895 new books are published in Germany each year; making
Germany the third largest publisher of books in the world after the USA
and Japan
Winners of the Nobel Prize:
27 Nobel Prizes in Chemistry, 15 in Medicine,
22 in Physics, 7 in Literature, 4 Nobel Peace Prizes and
1 in Economic Sciences.
2 were awarded this year (Gerhard Ertl for chemistry and
Peter Grünberg for physics
Learning the Language
• You already know much more German
vocabulary than you think:
– Professor, Kindergarten, Angst, etc
– German and English come from the same
Germanic language family.
– Sommer = summer, Vater = father, Mutter = mother,
Haus = House, Apfel = apple, Winter =winter

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