Chapter 1
New Media Technology:
An Industry Overview
New Media Technology
New Ways to Communicate
Project Candide
Tony Padovano
Drew Fellman
Mike Bettison
Robert Thomas
Christine McKenna
Journalist
Photographer
Producer
Producer
Journalist
Conceptual Map of
New Media Technology
Production
Distribution
Display
Production Technology
Gather and Process Information
Computer
Digital Camera
Optical Scanner
Remote sensing devices, etc.
Distribution Technologies
Transmission and Movement of Electronic Data
Radio, Citizen Band (CB), Mobile Radio
Asynchronous Transfer Mode (ATM), ISDN, ADSL
Coaxial Cable
Satellite
Wireless transmission
Electrical Power Lines
Display devices
Present Electronic Information Data to End Users
audio
video
text data
convergent devices
By Nokia, the Mediascreen utilizes
digital Television (DVB-T), Internet
and Mobile Phone technology
Storage technologies
Devices Used to House Electronic Information Data
Floppy Magnetic Diskette
Compact Disc-Read Only Memory (CD-ROM)
CD-I
Digital Video Disk (DVD)
Personal Digital Assistants (PDA), etc.
Are There Consequences for the
Development of New Media
Technologies?
Communication Professionals
Nature of the product or content
Structure of Communication Industries
Nature of media audience/society at large
Transformation of
Technology
1400s Movable Type/Typewriter
1565 Pencil
1835-1837Camera/Movie Camera
1929 Television
1945 Magnetic Tape Recorder
Transformation of
Technology
1835-Photographic Negative on Paper
William Henry Fox Talbot
1800-1877
In Britain, Talbot made the earliest known surviving
photographic negative on paper in the late summer of
1835, a small photogenic drawing of the oriel window in
the south gallery of his home, Lacock Abbey: this rare
item is now in the photographic collection of the Science
Museum at the National Museum of Photography, Film
and Television at Bradford.
Transformation of
Technology
1826-Photograph
Joseph Nicéphore Niepce
1765-1833
In 1826 the first photographa by camera obscura in the world was taken by a
man named Joseph Nicephore Niepce, at his home in France. Heliography
was the process he used, and the image is a view of the rooftops outside the
artist's workroom window. The photo is a part of the Gernsheim Collection.
Image discovered by Helmut Gernsheim (photo-historian) in 1952. (Harry
Ransom Center, Unv. Of Texas, Austin )
Transformation of
Technology
First Camera
Louis Jacques Mandé Daguerre
(1789 -1851)
Made his first Daguerreotype in 1837 using a polished
silver-plated copper plate, sensitised with vapourised iodine and
developed with the fumes of mercury and later was able to mass
produce a camera box to take daguerreotype photos.
Main Users of New Media
Technologies
Communication Professionals
Newspaper, Radio, Television, & Cyber Journalist
Public Relations
Advertisers
Administrative & Media Personnel, etc.
 Newsroom Developments
Greater Access to Data
Improved Efficiency
Speed
New Demands Due to New
Media Technologies
New Staffing
Additional Training for Current Staff
Additional Staff - More Technical Work
Clear Examination of Ethics
Caution: Graphics/Manipulation/Recreation
Technology Critics Interject
Caution - Toward the Growth of New
Media Technologies
Will written & verbal literacy be affected?
What Happens to Photo-realism?
New Digital Editors
Availability of News/Loosing Penny Press
Decentralized Communication Workers
New Media Technology
Constituents
Audience
Social Environments
Intellectual Environments
“Emoticons”
Changing Players (i.e. Owners)
International Multimedia
Stealth Monopolies
What’s at Stake
with the Development of
New Media Technologies
Money
Control
Economic Forces (growth/strength)
Industry Overview of New
Media Technologies
Revenues are Up
Electronic Information, Data Processing, Network Servicing
Users/Subscribers are Up
Cellular Phones, Fiber Optics, Wireless Communication
Employment in Sector is Up
Estimates top 5 million for 1996
Distribution and Projections
Chapter 4
The Technology
New Media Technology Map
The Creation Machines
Computer
Electronic Information Processing Technologies
(NT, WebTV, PC, Workstations, mainframes, mini- &
supercomputers, etc.)
What’s so special about computers
Photographic and Sensing Devices
Digital Camera,camcorder, satellites, remote
sensing devices, etc.
Why are these devices important
New Media Technology Map
New Transmission Systems
NII
Over-air-transmission
Switched communication
Coaxial and fiber optical cable
Power lines
Name specific companies that either
maintain or use the above for
On-ramps to the Information
Superhighway Access and Display
PDA
Pocket notebook/Organizers/Address
books/record keepers, etc.
Displays
LCD, LED, Diamond-Coated
High-definition Television
Interactive TV
On-ramps to the Information
Superhighway Access and Display
Full Service Network (FSN)
Video on Demand/Shopping on-line
Interactive TV
Playing TV game shows while the are on (i.e.
Playing jeopardy while Jeopardy! Is on.)
Tele-TV
VR
Optical Revolution:
Improved storage capabilities
CD-ROM
DVD
Lasercard
VCR
Chapter 2
The Internet: Today’s Information
Superhighway
Information Superhighway
Interconnected Networks
some 100,000
Use a common language or protocol
• Transmission Control Protocol/Internet Protocols
Origins of the Internet
Department of Defense’s Advanced Research
Projects Agency (ARPAnet)
Developments- that helped MIT
Digitalization, Packet-switching and TCP/IP
Information Superhighway
Intranet
World Wide Web (WWW)
HTML Primer
Browser Wars
Mosaic, Netscape, and Beyond
(NCSA)
Jim Clark & Marc Andereessen
Java
James Gosling
Information Superhighway
cont’d
Cookies
Search engines
Yahoo, Webcrawler, excite, infoseek, lycos
New media content
Radio
TV
Newspaper
Streaming
VDOlive, Vivio, Xing, M-Bone, CU-SeeMe,
QuicktimeTV and Quicktime-
Chapter 5
Convergence Technology
From Convergence to the
Information Superhighway
Convergence
all electronic mediated communication in
digital form, driven by computers, accessed
by network technology.
Compression
the process of condensing large amounts of
data by removing redundant information in
one digital/video frame to the next.
From Convergence to the
Information Superhighway
Digitalization
Hypertext - non-linear text
Term coined by Ted Nelson in 1962.
Interactivity
Reciprocal influence
Cyberspace
Term coined by William Gibson in 1984
From Convergence to the
Information Superhighway
What is the information superhighway?
Most exciting application of computing
technology
AI - Artificial Intelligence
Virus - self replicating computer organism
Name some commercial application on the
WWW.
From Convergence…
Five Killer Application
Video-on-demand
ASDL
1894 Pay-broadcast-Electrophone Company of London
Home shopping
Video games
Programming
Direct-response advertising
Information Superhighway
converging media...
Electronic Mail
1992 reached White house
1994 who typed in “Let’s get started.” from
the White House
Electronic Bulletin Boards
Mult-user Domains (MUDs)
Multi-User Dungeons-at least two participants
play
on-line games
The Race for Content
Chapter 6
Masters of the Universe
Global Players
Media Companies
Telecommunication companies
Computer and electronic companies
New Media Technology companies
The Big Investors
RBOCs
NII
Computing & Information appliances
Communication networks
Information and computing resources
Skilled, well-trained people
Media Producers
Electronic Arts, Inc./Broderbund Software,
Inc.
Acclaim Entertainment
Software Toolworks
Support Cast
IBM
Apple
MicroSoft
Rising Stars
TCI
Tele-TV
Ameritech, BellSouth, GTE, and SBC
Entrepreneurial Spirit
Walt Disney
Ted Turner
Rupert Murdoch
And others see book p177
From Cave Paintings to the
Information Superhighway
Print
Radio
Television
Satellites
Computer revolution
Bugs in the machine
Transistor and a revolution in computing
From Cave Paintings to the
Information Superhighway
Creating a sexy robot
Railway
Mexican revolution
Lost in cyberspace
New ways of writing and reporting
Chapter 7
Rewriting the Editorial and
Creative Process
Rewriting: Creative and Editorial
Process in Cyberspace
Hypertext
Multimedia Communication
Interactive
Multi-user Networks
Concepts of Finality
Rewriting: Creative and Editorial
Process in Cyberspace
Design in a new media product
Information
Presentation
Electronic Publishing
Shovel-ware
Management Style/Organization
Rewriting: Creative and Editorial
Process in Cyberspace
CD-ROM
Digitalization
Graphics
Style
A New Hair Club for Men
Rewriting: Creative and Editorial
Process in Cyberspace
Pornography
Disney Classics
Journalists
Cyberjournalists
Marketing Electronic
Publications
First ask questions
publishing multimedia
desktop market
CD-ROM titles
Games
Arts and Entertainment
Software
Refrence
Training and Education
Chapter 8
Marketing Electronic Publications
Marketing Electronic
Publications
Packaged products
Desktop products
CD-ROM (& eventually DVD):
• In the Future--Throw away your phone books
• Games- Most powerful home computing device
– process full-motion video and high quality graphics
in real time
– Who introduced the video game market
– Atari
Marketing Electronic
Publications
Other Players in the market
Nintendo & Sega
Arts & Entertainment, Software,
Reference, Training and Education
Marketing Electronic
Publications : CD-ROM
Books
Games
Placing the PC-Where will the Media
Technology be located-infers usage
WebTV
Portable Market
Electronic Books
Strategic Consideration
Pricing
Books
CD-i
CD-ROM
Video Cartridge
On-line Services
Web
Adopters of New
Technology
Gender
Generation
Socioeconomic
Implication for advertisers
Chapter 9
The Legeal and Regulatory Environment
The Legal and Regulatory
Environment
FCC
Federal Communication Commission
PUC
Public Utility Commission
ITU
International Telecommunication Union
WIPO
World Intellectual Property Organization
The Legal and Regulatory Environment:
Deregulation
A decade since the judgement-AT & T
Courts
Clinton Administration
Encouraging/Promoting/New
Reg./OpenAccess/Universal
Clinton Administration
Build it and they will come
Telecommunication Act 1996
National Research and Education Network
Deconstruction the FCC
comm.carriers
mass media bureau
wireless
cable/international/investigation/technology
Clinton Administration
Encryption
Government Fears
Codes for Kids
Privacy
Hackers
Digital Signatures
Copyright Laws/Royalties
Chapter 10,
part 1: pages284-312
Social and Cultural Consequences
Social Consequences of New Media Technology:
Enduring Issues
Improvements in Social Institutions
Communication
Medicine
society
Democracy
Information Society
computers make faster flow of information
new activities, processes and products
social and political change, global thought
Social Consequences of
New Media: Case Study
WebTV & the Global Village
Shared Viewing Experiences (3TV>500ci+)
Virtual Communities
New Forums
Isolation
Electronic Mob-Immediate Access-on Politics
Violence-Information Warfare
Institutional Consequences of New
Technology
Changing the way we do business- Faster
Decentralization
Multi-directional communication
Political System
Education System
Chapter 10,
part 2: pages312-335
Social and Cultural Consequences
Sociological Perspective
on New Media Technology
Telecommuting
InfoZone
Computer Dirty Work
Cutting People Out of the System
Connected
Networked For Emergency
Chapter 11
The Future:
Age of Random Access
On the Holodeck
Media Landscape
WWW
Wireless communication
Digital
Digital Video
The Companies-Access/Locked Out
User Control & User Choice:
New & Improved Media
Video on demand
from Media control to user control of
choice
fiber in the sky from CellularVision
Parallel and Divergent Universe-Costs
Consequences of Convergence
Better/Worse/Cost for Whom/TimeChange
Challenges
Bandwith
Digital Publishing
Security
Content Providers - Who??
Verifying Information - Digital Finger Print
Information vs Entertainment
Tomorrow’s News
Limits to digital space
Challenges
Sonofication
Artificial Life
Children and Technology
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