Codes and Conventions
Codes: systems of signs, put together (usually in
a sequence) to create meaning
Conventions: habits or long accepted ways of
doing things…through repeated experiences,
audiences become familiar with these
Types of Codes
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Technical Codes:
Camera techniques, framing, depth of field, lighting, exposure and
juxtaposition
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Symbolic Codes
Objects, setting, body language, clothing and color
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Written Codes
Headlines, captions, speech bubbles, language style
The Languages of TV & Film
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Camera
Lights
Sound
Editing
Setting
Costume
Actor expressions
Media Examples
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Family films
-plot involves relationships and family conflicts
-setting usually in living room or kitchen
-no serious violence or bad language
-usually a lesson to be learned
-usually a happy ending
Freaky Friday (Disney)
Credit Card
Advertising
Tobacco
Advertising
What can we surmise
from this image?
To Kill A Mockingbird
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Codes and Conventions - Media Literacy Clearinghouse