Assertive Skill
Working with people, not against them
JCI India
Jc Dr. Sujit Pardeshi, Certified National Trainer
Course Objectives
At the end of the training course, the
participants will be able to name at least 3
benefits of assertive behavior they have
learned & that may be useful for them in
day to day life.
Goals of the session
• Understand the importance of assertive skills in building
your career
• Know the different ways to develop and enhance
assertive skills
• Learn the difference between assertiveness,
aggressiveness, and passiveness
• Know how to use your assertive skills in communication
• Know how to use your assertive skills in managing
What is Assertiveness?
It is a particular mode of communication
characterized by a confident declaration or
affirmation of a statement without need of
proof; this affirms the person's rights or point
of view without either aggressively
threatening the rights of another (assuming
a position of dominance) or submissively
permitting another to ignore or deny one's
rights or point of view
Assertive people
• Feel free to express their feelings, thoughts, and desires
• Also able to initiate and maintain comfortable
relationships with other people
• Know their rights
• Have control over their anger
• Are willing to compromise with others and tend to
have good self-esteem
Tips to improve assertiveness
• Use a firm, but pleasant tone
• Make sure your body reflects confidence: stand up
straight, look people in the eye, and relax
• Don’t assume you know what the other person’s motives
are, especially if you think they’re negative
• When in a discussion, don’t forget to listen and ask
questions! It’s important to understand the other person’s
point of view as well
• Try to think win-win: see if you can find a way for
you both get your needs met
Learning assertiveness
• Value yourself and your rights
• Identify your needs and wants, and ask for them to be
• Acknowledge that people are responsible for their own
• Express negative thoughts and feelings in a healthy and
positive manner
• Receive criticism and compliments positively
Learn to say ‘NO’
• Its granddaddy of assertiveness
• Know what is right for you & justify
• Convey that you can’t do everything
• Be assertive & not aggressive
• Suggest an alternative win-win solution
• Be firm but humble
Assertive communication techniques’
• Use ‘I statement’
• Emphatic assertion
• Escalating Assertion
• Ask For More Time
• Change Your Verbs
• ‘Broken Record’
• Scripting
Benefits of assertiveness
• Are better problem solvers
• Less stressed
• Are doers
• Get to win-win more easily
• Act fairly & with empathy
• Well liked & have leadership qualities

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