24th IFTTA CONFERENCE
23-26 OCTOBER 2013
CHARLES UNIVERSITY
PRAGUE
MEASURES TO FACILITATE TOURISM
DEVELOPMENT: MISSION, VISION,
POLICY……LAW
BY
JOHN J DOWNES
This presentation is made possible by the support of the American People through the United States Agency
for International Development (USAID). The contents of this presentation are the sole responsibility of
and do not necessarily reflect the views of USAID or the United States Government.
VISION
• Tourism Development Vision for Armenia in 2030
sets out the goal of State policy in tourism to:
“ ... increase the contribution of tourism to gross national
income, balanced development, improvement of living
standards and poverty alleviation in rural areas preconditioned
by:
– increase in tourism arrivals
– increase in tourism generated incomes
– job creation”
Serbian Vision for the Tourism Sector
Serbia will have become a mature tourist destination
with diversified and quality tourism products
appealing to discerning and specialist tourists. Aided
by membership of the European Union, a responsible
tourism industry will be contributing significantly to
economic development and the quality of life of her
people. This will be accompanied by increased pride
and enjoyment of Serbians at home and abroad in
holidaying in the homeland
Mission
• Design new, competitive destinations, prioritize tourism sites
and attractions.
• Provide high quality surveys, prioritize target markets.
• Branding of the country as a destination and individual
tourist sites and their effective presentation and promotion in
the global (target) markets
• Improve accessibility and transportation.
• Improve and develop infrastructure.
• Higher quality services.
• Workforce development.
Mission
• Ensure public heath and safety.
• Improve destination management, business and investment
environment.
• Streamlining of government regulation.
• Improving the business climate.
• Creating a healthy investment atmosphere.
Mission in Canadian North West Territories
• To promote and support a diversified economy that provides
opportunities to residents.
• To promote and support the development of business
opportunities in the tourism sector.
• To secure economic and employment opportunities from
responsible resource development for Northwest Territories
residents.
• To develop partnerships with individuals, businesses,
communities, Aboriginal organizations and other
governments to foster prosperity and community selfreliance.
Policy
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Consistent with Government’s general economic policy.
Promotes competition.
Sustainable tourism development.
Respect for the environment and cultural heritage.
Encourage domestic and foreign investment.
Government’s role in tourism development should be that of
a facilitator and regulator and not an operator.
• Government should identify and remove strategic barriers to
tourism development and create an enabling environment for
the private sector to operate competitively.
• •
Policy
• As a regulator, government will be involved with
conservation, quality standards, fiscal policies and the
provision of a rational and equitable business environment.
• Tourism investment, development and promotion must be
market-driven.
• Local HRD.
EESC Opinion on Development of an EU Tourism
Policy
• Regulatory Impact Assessment for all new legislative
initiatives.
• Tourism should not be seen to have a stand-alone policy but
as being a cross-cutting area influenced by other areas of
government.
• Tourism Satellite Accounting.
• European Cultural Heritage label.
• European Gastronomical Heritage label.
• Harmonisation of hotel classification and grading.
• Establishment of a European Tourism Forum for all
stakeholders.
EESC Opinion on Development of an EU Tourism
Policy
• Promotion of health and wellness tourism, educational
tourism, cultural tourism, MICE, religious tourism, agritourism, etc.
• Promoting and conserving cultural and gastronomic
traditions.
• Promote the professionalization of the sector (training, stable
employment etc.).
• Support MSMEs.
• Improve the management of “all-inclusive” packages.
• Improve access for the elderly, disabled and those with
special needs.
EESC Opinion on Development of an EU Tourism
Policy
• Development of a European quality brand – an EU “Quality
Mark”.
• Make it compulsory for businesses in the tourism sector to
provide training leading to a vocational qualification.
• Provide training in inter-personal skills.
• CALYPSO Initiative on seasonality.
• Establish a European Gateway in all of the EU languages so
that visitors can post their comments so as to ensure better
evaluation and promotion.
• Promotion of intra-European tourism services and facilities
across Europe.
• Greater transport connectivity.
Tourism Law
• Central role of law in tourism development
• Institutional and regulatory lessons to be learnt from the
collapse of the “Asian miracle” economies in the 1990s and
the current economic turmoil.
• International harmonization of Travel and Tourism Law.
• Best practice for the institutional framework for National
Tourism Authorities (NTAs) and for National Tourism
Organizations (NTOs) derived from recent UNWTO studies.
• Implications of World Trade Organization rules and the
General Agreement on Trade in Services (GATS) for the
tourism sector.
Tourism Law
• Regulation of tourism service providers and tourism
transactions.
• The Law should be consistent with the aim of encouraging
the private sector.
• The role of NTA should be that of strategist and facilitator.
• The role of the NTA is to provide leadership, policy
development and political mediation. It focuses on strategic
and policy issues and is responsible for the regulatory
framework.
• The NTO is responsible for promoting product development,
entrepreneurship in the sector, marketing and promotion.
Tourism Law
• In making legal recommendations the following approach
should be adopted:
- Is the legal provision necessary?
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Is there a role for Government to be involved?
Does it promote a competitive environment?
Does it promote economic efficiency?
Are the rules unambiguous?
Does it set performance standards?
Does it enforce public accountability?
Tourism Law
• Creating a Legal Framework which fosters and underpins
the development of Tourism.
• Ensuring that it fits within the Constitution and Legal
Framework.
• Ensuring that the State bodies responsible for Tourism
(Ministry and NTO) are efficient, dynamic and work within
legal norms.
• Creating a supportive structure for the private sector.
• Providing a framework for cooperation between the public
and private sectors.
• Clearly defining the Tourism Industry in accordance with
international norms.
Tourism Law
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Streamlining legal processes for tourism enterprises.
Facilitating the development of professional standards.
Promoting Sustainable Tourism Development.
Consistent with the World Tourism Organization’s Global
Code of Ethics in Tourism.
• Taking into account the requirements of the World Trade
Organization and the General Agreement on Trade in
Services.
• The law must be transparent. This also covers the
procedures for licensing, classification, awards, incentives,
disciplinary provisions etc. Bureaucratic discretion should be
kept to a minimum.
Tourism Law
• It must be certain. No vague terms.
• It must not be capricious. There should be fair disciplinary
measures, penalties, sanctions and systems of appeal.
• It must be published. A plain language guide should be
prepared for the sector.
• It must be enforceable and enforced.
• It should be objective.
• It should contain anti-corruption measures.
• There should be a fair system of appeal.
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