SUSTAINABLE TOURISM
IN YOUR BUSINESS
SUSTAINABLE TOURISM
IN YOUR BUSINESS
TODAY’S AIMS:
> Learn about sustainable tourism and how it can benefit
customers, destinations and the company
> Learn about some specific initiatives around excursions
and activities, accommodation, suppliers and engaging
customers
> Explore how to take these further, improving the way our
company contributes to sustainable tourism
> Agree what action to take
SUSTAINABLE TOURISM
THE BUSINESS CASE AND OUR
COMPANY’S APPROACH
Great holidays that help people and the
environment, so there will be great
holidays in the future
(UN)SUSTAINABLE TOURISM
ENVIRONMENT
> Energy, water, resources
> saving or wasting?
> renewable or running out?
> Pollution and litter
> keeping it clean, reducing hazards
> Wildlife and wild places
> exploiting or preserving?
> Climate change
> doing our bit
(UN)SUSTAINABLE TOURISM
COMMUNITIES
> Fair labour standards and safe workplaces
> or discrimination, exploitation and unhappiness
> Respect and dignity
> or arrogance and mockery
> Thriving local economies
> or poor and marginalised communities
(UN)SUSTAINABLE TOURISM
OUR BUSINESS
> Places people want to visit
> beautiful and unspoilt
> Communities which welcome our guests
> not hostile or hassling
> Holiday experiences that meet customers’ needs and
desires
> authentic, different, in tune with their values
> Understanding what the future holds
> in a fast-changing world
> Cost-effective and efficient
> with energy and resources, as well as people and
assets
WHY BOTHER?
THE BUSINESS CASE FOR SUSTAINABLE TOURISM
> Customers
> Investors
> Costs
> Opportunities
CUSTOMERS
> Protecting the product
> unspoilt destinations (pollution, water scarcity, extreme
weather)
> unique character (unsympathetic development, imported
goods and culture)
> Experiences and adventure
> different cultures, foods, ways of life
> Being welcome
CUSTOMERS – EMERGING TRENDS
A significant proportion of
holidaymakers
are:the impact
–
- Worried about
of their holidays (26%)
– - Worried about climate
change and holidays (23%)
– - Seeking more ‘authentic’
experiences (54%)
– - Would choose a hotel with
a green award, if available
(a 9% preference)
SUSTAINABLE TOURISM
CUSTOMERS AND DESTINATIONS
> Staying desirable
> as a place to visit
> as a place to work
> as a place to live and
raise a family
> …over the long term
INVESTORS
> Liabilities and future-proofing
> Extreme weather, climate change
> Rising fuel costs – tax, regulations, peak oil
> Liabilities – greenhouse gas emissions
> Customer aspirations, market shift
COSTS
CLIMATE CHANGE PUTS TOURISM AT RISK
> Seaside – beach erosion,
sea level rise, sea surges
and storms, reduced fresh
water supply. Where will the
new destinations be?
> Mountains – shorter winter
sport seasons, demand for
higher altitude resorts.
Longer summer seasons?
> Stormy weather, droughts,
heatwaves – cancelled
holidays, rescues, rebuilding.
COSTS
WASTING RESOURCES IS A WASTE OF MONEY
> Energy
> Water
> Raw materials and products
> Taxes and fines
COSTS
SOCIAL
> Communities and staff
who think they are not
being treated fairly and
with respect won’t
welcome our customers.
What might this cost us?
OPPORTUNITIES
> Good management – cost savings, future
proofing
> Getting passionate – innovation, excellence
> Building a brand
SUPPLY CHAIN BEST PRACTICE
ACCOMODATION
> Some practical
opportunities
> A practical auditing
and marketing tool
WHAT ARE THE OPPORTUNITIES?
Getting there – and getting
around, less CO2
Fuel efficiency, public
transport, cycling and
walking - excursions and
transfers too
Treating local people and
employees fairly
Sourcing locally, fair
wages, promoting local
products
Using energy, water and
other resources efficiently
Lighting, heating, natural
ventilation, efficient
fittings, reuse and
recycling
Celebrating and protecting
natural and cultural
heritage
Forests, beaches, reefs,
buildings, sacred places,
traditions
GETTING THERE, AND GETTING
AROUND, WITH LOWER EMISSIONS
> Fuel efficient aircraft and smarter flying techniques
> Ferry and train
> Providing and promoting bikes, public transport, walking etc.
> Efficient and alternative fuelled cars and transit vehicles
> Excursions and transfers
USING ENERGY AND
RESOURCES EFFICIENTLY
HOTEL MAKEOVER PROJECT
> 195,240 kWh – electricity
= 39 households
> Electricity savings from
the 3 hotels
= 41 passenger flights to Florida
> Electricity savings from
the 3 hotels
= 500 million photocopies
> 44,090,000 litres – water
= 800 households
> Financial savings: £74,000
OUR DIRECT IMPACTS
AT THE OFFICE
>
>
>
>
>
Turn off, turn down
Reduce, reuse, recycle
Smart appliances
Smart behaviour
Walk, cycle, public transport,
greener vehicles
TREATING PEOPLE FAIRLY
> Kenya: Setting up a new
excursion with fair payment for
villages visited
> Mexico: Creating links
for the Maya communities
to supply and sell jams
to hotels
CELEBRATING AND PROTECTING
CULTURAL AND NATURAL HERITAGE
> Turtle awareness training, so
holiday-makers know which
bits of beach to avoid, and
hotels understand how they
can protect nesting beaches
> Demarcation buoys around
coral reefs, to prevent
accidental damage
> Excursions to inland villages,
visiting wine-makers and
sampling almond sweets in
Cyprus
HAPPY ACCIDENT?
GOOD PLANNING!
WHO BENEFITS?
> Our customers
> Our business
> The people and the places our customers love to
visit!
SUSTAINABLE SUPPLIERS
> Fully interactive supplier-led system to improve sustainability
performance
> Self-assessment checklists, defect reporting, task management,
sustainable solutions
> Verification system – third party auditing
> Awards scheme – gold, silver, bronze
> Appearing in brochures 2008
SPECIFICS
> Checklists
> Supplier audits
> Gradings for more sustainable hotels
MORE DETAILS ON THE
HOTEL MAKEOVER PROJECT
> You have the power to make a
huge difference by taking some
simple steps
> Hotels can save up to 25%
on water and energy costs
> You can also use ‘sustainability’
to appeal to your British
customers, as it’s a really hot
topic in the UK
ENVIRONMENTAL ASSESSMENT
RESULTS
> Huge wastage of energy and
water identified
> lack of adequate
maintenance
> incorrect usage of
equipment
> procedural inadequacies
> lack of awareness/
knowledge
ENVIRONMENTAL ASSESSMENT
RESULT
SHOWERHEADS
> IDelivering 16–18 litres/min (max
recommended = 9.5 litres/min)
> Fit flow restrictors/controllers
(cost 1-5€ each)
IMPLEMENTATION BENEFITS
> Environmental benefits achieved by implementing this
recommendation in 80 guest rooms:
> reduce water consumption by 2,440m3/year
> reduce the volume of wastewater generated by the
hotel
> reduce LPG consumption by 7,100kg/year
> Supplier benefits achieved by implementing this
recommendation:
> save 9,220€/year in water and LPG
– Implementation cost = 400€
– Payback period = 2 weeks
ENVIRONMENTAL ASSESSMENT
RESULT
TOILETS
> ILeaking toilets continually allow water to trickle
from the refill valve into the cistern affecting 10%
of toilets
> Regular maintenance
IMPLEMENTATION BENEFITS
> Environmental benefits achieved by implementing this
recommendation:
> reduce water consumption by 1,750m3/year
> Supplier benefits achieved by implementing this
recommendation:
> save £2,460 per year in water costs
> Implementation cost:
> Already incorporated within routine maintenance
ENVIRONMENTAL ASSESSMENT
RESULT
TOASTERS
> Conveyor belt toasters are
used and run for
four hours every day,
continuously, but utilised for
little more than one hour of
that time
> Replace with pop up
toasters
IMPLEMENTATION BENEFITS
> Environmental benefits achieved by implementing this
recommendation:
> reduce electricity consumption by 8,830kWh/year
> Supplier benefits achieved by implementing this
recommendation:
> save £520 per year in electricity costs
> Implementation cost:
> negligible if routinely replaced
ENVIRONMENTAL ASSESSMENT
RESULT
SWIMMING POOLS
> Water loss caused by...
> water loss through leakage
> water loss through
inefficiency
> incorrect water
turnover rate
> too frequent backwashing
> Routine maintenance and
revision of operational
parameters
IMPLEMENTATION BENEFITS
> Environmental benefits achieved by implementing this
recommendation:
> reduce water consumption by 4,320m3/year
> reduce electricity consumption by 11,240kWh/year
> Supplier benefits achieved by implementing this
recommendation:
> save £6,780 per year in water and electricity costs
> Implementation cost:
> negligible if routinely replaced
ENVIRONMENTAL ASSESSMENT
SUMMARY
Caloura
Hotel
Resort
> Environmental
Improvements when
implemented amount to
energy savings equivalent
to £74,000 per annum
Louis
Imperial
Beach Hotel
Paloma
Perissia
Hotel
NOT JUST ENVIRONMENT,
PEOPLE TOO
> Holidays, safety, contracts,
pay, training...
> Access to resources
and amenities, trading
opportunities, dignity,
respect
NOT JUST ENVIRONMENT,
PEOPLE TOO
> Staff
Holidays, safety, contracts,
pay, training...
> Community
Access to resources
and amenities, trading
opportunities, dignity, respect
SUPPLIER AUDITS AND GRADINGS
FOR MORE SUSTAINABLE HOTELS
> Understand and manage risks and opportunities in your supply chain
> Reward those suppliers who are doing well, with a grading
> Signal to customers that we care
Sliver
Award
Gold
Award
WHAT’S IN IT FOR THE SUPPLIERS?
> Cost savings
> energy, water, waste
> Differentiation
> Quality
> Long-term sector benefit
> Staff morale and loyalty
IMPROVING EXCURSIONS
> What can we do to help improve the impact of existing
excursions and activities?
> What can we do to help develop new excursions which are
more sustainable?
> What can we do to sell more sustainable excursions?
WHAT’S BEST PRACTICE?
> New builds, exclusives, all-inclusives
NEW BUILDS
The right site?
> Local people fully
involved and
consulted
> What’s there now?
> Within the limits
The right design?
> Local traditions
> Efficient
The right construction
methods?
> Considerate
construction
> Environmental
materials, transport,
efficiency
The right working
conditions?
> Safe, fair
EXCLUSIVES
We have more control – are we using it?
> Environmental and social considerations
> Location and design
> Use of materials, energy, water
> How rubbish is minimised, reused, recycled
> Guest education and guidance
> Supply chain
ALL-INCLUSIVES
Making sure we’re making a contribution
> All local businesses
> Our own supply chain
> Local shopping
IMPROVING TRANSPORT
OPTIONS
> Don’t travel!
> Muscle-power
> Travel together
> Efficient engines
> Better fuels
> Drive smart
CLOSING QUESTIONS
> What have you learnt?
> What do you now realise about what you can do to help
bring about sustainable tourism?
> How do you now feel about your company and
sustainable tourism?
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ARIAL 30PT UPPERCASE: MAIN HEADING