ZAGREB SCHOOL OF
MANAGEMENT
TEMPUS SCM project
“MOBIL – Enhancing Mobility of the
Croatian Academic Community”
Presented by: Dubravko Kraus
Ljubljana, Slovenia, 30 June – 5 July 2007
General information

Founded by the Institute for Tourism
(Zagreb) and Institute for Commercial
Management (GB)

Knowledge-based on specialization
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Europe standards in education

Contacts with “tourist industry”
Membership & Partners

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Councile of Higher
Education
Member of EURHODIP
(The Leading Hotel
Schools in Europe)
Partner institution ICM
(Institute for Commercial
Management)
IATA
Our objective


Is to create welleducated tourism and
hospitality specialists
To innovative generation
of managers in Croatian
tourist and hospitality
sector
Sanda Sokol, PR hotel Regent Esplanade, Zagreb
We offer:
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High quality level of lectures
Domestic & foreign guest
lecturers
Specialized library
High students involvedness
in lectures
Learning foreign languages
Individual approach to every
student
What are we asking for:


Continues and dedicated
work
To be active on lectures
and workshops

Team-work

Special interests

Life long learning
Student project “Kao nekad na Savi”, 2006.
Academic staff

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Recognized and
established professors
and top specialists from
tourism and hospitality
industry
Study holder – Institute
for Tourism
Guest lecturers – core
business specialists
Programme & Professional title:


First two years – fundamentals of economics and
management, manager skills, accounting and finance,
specific tourist subjects, foreign languages
Third year – specialization in tourism or hospitality
management

VII. semester – student internship

Final thesis
Professional title:
baccaleureus in economics – Manager in Tourism /
Hotel Manager with 210 ECTS
Also included in Programme

Field teaching

Travelling

Elective subjects

Workshops
Field teaching
ITB, Berlin 2006.
First year
Winter semester
Summer semester
Fundamentals of economics I
Fundamentals of economics
II
Fundamentals of economics of
management I
Fundamentals of economics of
management II
Accounting and finance I
Accounting and finance II
Economic and tourism geography
Introduction to tourism
Business mathematics
Croatian in business correspondence
Office software
Business culture and communication
English language I
English language II
Second language I (German /
Italian / French)
Second language II (German /
Italian / French)
Physical education
Physical education
Second year
Winter semester
Summer semester
Fundamentals of economics III
Economics of tourism
Statistics
Statistics
Introduction to marketing
Resource basis of tourism
Strategic planning
Organisation of tourism (with law)
IT in tourism
Sociology
Human resources management
Elective subject I
Business finance
Elective subjects II
English language III
English language IV
Second language III (German /
Italian / French)
Second language IV (German /
Italian / French)
Physical education
Physical education
Elective subjects:
Quality management, European integrations, Event management, Project
management, Time management, E-commerce and interactive communication
Third year – tourist management
Winter semester
Summer semester
Destination management I
Destination management II
IT for destination
Socio-cultural aspects of tourism
Destination marketing
Distribution in tourism
Transportation in tourism
Management of selected types of
tourism
Elective subject I
Elective subjects II
English language V
English language VI
Second language V (German /
Italian / French)
Second language VI (German /
Italian / French)
Physical education
Physical education
Elective subjects :
Animation in hotel, Destination promotion, Spatial planning in tourism,
Cultural tourism, Tourism and sport, Gastronomy and enology
Third year – hospitality management
Winter semester
Summer semester
Hotel management
Hotel management
Food and beverage management
Food and beverage management II
Controlling in hotels
Hotel marketing
Food and sales and front office
Design in hospitality industry
Fundamentals of ecology
IT in hotels
Management of selected types of
tourism
Elective subject I
Fundamentals of ecology
Elective subjects II
English language V
English language VI
Second language V (German /
Italian / French)
Second language VI (German /
Italian / French)
Physical education
Physical education
Elective subjects :
Animation in hotel, Destination promotion, Spatial planning in tourism,
Cultural tourism, Tourism and sport, Gastronomy and enology
VII. semester
Three months
student
internship
Mentoring
during
internship
Questions
www.zsm.hr
Office:
Mandaličina 17, HR-10000 Zagreb
Tel: +385 1 3909 171
E-mail: [email protected]
PR Office:
Tel: +385 1 4813 412
E-mail: [email protected]
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Zagrebačka škola za menadžment Zagreb School of …