French Culture Zoé Wozniak-Queffélec This course will be directly linked with the "introduction to Loire Valley chateaux" as it proposes an overwiew of the great symbols of French culture and heritage, based on various examples taken in the Anjou region. It is also a large study on interpretation and representation of French heritage today. MANAGEMENT ACCOUNTING Ms Géraldine BAUPIN [email protected] The objective of this course is to teach management accounting for hospitality industry. It will help students get knowledge about profit and loss account, basic costs behaviour, break-even point, rate of return.... Basic costing in hospitality industry Nature of costs in hospitality industry The net profit Cost of food sold calculation costing and pricing Basic cost behaviour : Fixed ans variable costs Contribution Break-even point COMMERCIAL NEGOTIATION Mr. Gerold BEYER [email protected] After some theoretical courses on cross-cultural communication students will have to acquire negotiating techniques and strategies that they will have to apply as part of case studies. This course on negotiation relies on elementary knowledge of commercial language. This course aims at having students further their knowledge of commercial languages as well as of different countries and cultures. Students will be prepared to meetings with professionals in the fields of negotiation, sales, export, imports … Studying information data about a company Analyzing objectives Analyzing a video document Application Methodology: Each student will play the part of the employee of a given company. In small groups students will discuss the strategy and procedure to make an agreement with the other groups Example: negotiating a sales agency, exclusive representation Tourism and the European Union Mr Dominique DUBOIS [email protected] The purpose of this course is to analyse the role of the EU in the current development of tourism in Europe. To this aim, we will focus first on the trends of European tourism and then we will examine the legal framework and the different programmes that have been implemented by the Eu to encourage this development. Finally, we will make an assessment of the success - and limitations - of those policies. CONSUMER BEHAVIOR AND INTERNATIONAL MARKETING Mr. Patrick LEGOHEREL [email protected] Tourism in France (Introduction) Objective: demonstrate that tourism is an international business, with many data/examples about tourism in France (number of international arrivals... Paris: first city in the world for business segment...) Consumer behavior Consumption and tourism: new tendencies in France Theoretical basis Culture and international tourism Objective: Analyzing the consumption tendencies on a given market (France) and highlighting the importance of culture (for marketing and especially international marketing). International Marketing Objective: Explain the objectives of marketing and the specificity of international marketing (culture, environment, strategic decision, methodology, adaptation or globalization...) Activity Students are asked to study a company, explain both the strategy and the marketing-mix, and explain how the company adapts the mix to the foreign market. EDUCATION AND TRAINING IN TOURISM Ms. Agnes POYET-CARRE Introducing travel and tourism Basic classification systems Main sectors of the travel and tourism industry French tourism organization Tourism trends and products International organizations to develop tourism The World tourism organization Unesco’s World heritage mission Icomos organization The world travel and Tourism Council The European travel and tourism action group The International Air transport association The pacific Asia travel association The European travel commission European trends for tourism Different types of tourism products Rural tourism development policy instruments How to facilitate tourism in tourist sites National level/ Regional level/ Local level Case studies Amenities and facilities Transportation to and from sites Security Adaptation to different clienteles Education and training Security Data base and research Security Specific forms of tourism For scholars/ For disabled person/ For groups/ Sustainable tourism CORPORATE COMMUNICATION IN THE TOURISM INDUSTRY Mr. Alain PARENTEAU [email protected] Relationship to the press regarding tourism & the media and the markers aimed at. The objectives and communication plan Objective and final aim: the students discover the tools and setting-up the message and the “listing” means of communication used in tourism, hotel business editing the broadcast and catering, the rules and limits in Public Relations and development and control relations with the press, composing and splitting up a press the snags and the "don’ts" to be aware of. gastronomy How it is done (the technique) communiqué, editing a text and picture material (photos), Bringing the message: for communication and documents (press communiqué press meeting setting-up communication, and press maps), ledger of the enterprise (journal) and place and equipment publicity. Setting-up a press meeting: breakfast, a toast, Invitations. conference, lunch & press diner, general assembly & convention, relationship with the guides (tourism and gastronomy), differences between communication and publicity. Methods means and techniques used: conference course completed by playing the role in simulated meetings. Dividing the list in segments, make a blueprint of the documents, editing a press communiqué REGIONAL TOURISM Mr Stéphane GARNIER [email protected] Students will discover France’s history, and historical heritage through the study of its main tourism landmarks (Versailles, Antique Roman monuments, Loire valley castles …). This class will also involve a study of tourism in France as an industry, its organization, its economic and social impact and the various forms it takes (cultural, gastronomy, rural). The making of a nation History through architecture Roman Gaul Provence Middle Ages: Roman vs Gothic architecture Didactic nature of religious buildings Pilgrimages Lourdes Dark tourism The One Hundred years war: Normandy and Perigord The cathares : Languedoc Castles The gardens : French vs English gardens The role of religion Temples Games Water Arches Ruins The Trenches North East French The D-Day Beaches Normandy France’s tourism industry France’s administrative organization Regions and departments Urban tourism Heritage management The Industrial Revolution The Malraux law Sarlat Gastronomy tourism Alsace Cultural tourism Lascaux Tourism and rural areas The Rural decline Brittany The Rural revival Perigord The economic and social impacts of tourism GETTING TO KNOW A DESTINATION Mr Thomas RIVALLAIN What is a destination ? Is it possible to know everything about it ? This course presents the tools that can be used to research a destination, from mapping technics to the people and organisations involved. We will take a particular interest in french travel guide books and in new forms of so-called sustainable tourism Definitions and concepts Definitions: destination ? knowing ? A destination is a complex system Case studies: Lake Baïkal (Siberia), La Réunion island, Jordan Tools to research a destination Obtaining information Finding your way around Knowing the people involved The world of travel guide books Presentation and comparison of the main French travel books Case study: le Guide du Routard The job of a travel writer Travelling “alternatively” Is tourism an unfair market or a powerful economic tool ? Definitions : social ? Sustainable ? Fair-Trade ? Case studies: Tunisia, Burma, Mali History of tourism in Europe Mr Pierre–Louis Coudray [email protected] The aim of this lesson will be to discover and discuss the origins and the evolutions of tourism in Europe, from the earliest days to the 20th century. We will focus more particularly on the period running from the 18th to 20th centuries, with a focus on major historical aspects, such as the Grand Tour or the impact of rail transport in the creation of mass tourism throughout Europe. Tourism Outlooks Mr Stéphane GARNIER [email protected] As part of this course students will be expected to select analyse and report on resources including multimedia documents dealing with issues linked to their areas of specialization in the tourism industry. This online course is organized in cooperation with Laurea University, Finland. TOURISM AND SPORTS Ms. Sylvine CHEVALIER [email protected]/ [email protected] 1. Tourism and sports : definitions Tourism : a journey outside the daily uses and places Sport : a special physical activity Tourism and sport : identification 2. The meeting of tourism and physical activity : a long story During the creation of tourism : some aristocratic physical activities in a worldly society (XIX-1918) Some physical activities, symbol of modernity, in the resorts (1918-1950) Democratisation of tourism and physical activities (1950-2000) 3. Products, actors and customers, of the physical activities on the resorts Products and structures of the tourist sporting equipments Sportive tourism actors The customers of sports and physical activities Bibliography Augustin J.P. (1995), Sport, géographie, aménagement, Nathan Université, Paris. Bertho Lavenir C. (1999), La roue et le stylo. Comment nous sommes devenus touristes, Ed. Odile Jacob, Paris., p.292. Defrance J. (2003), Sociologie du Sport, 4e Edition, Ed. La découverte, Collection Repères, Paris. Dunning E, Malcolm D. (2003), Sport, Critical Concepts in Sociology, vol.II The Development of Sport, Ed. Routledge, London & New York. Knafou R., Bruston M., Deprest F., Duhamel Ph., Gay J.Ch., Sacareau I., Une approche géographique du tourisme, in : L’Espace Géographique (1997), vol. 26, n°3. Sobry C. (sous la dir.), (2004), Le tourisme sportif, Presse Universitaire du Septentrion, Villeneuve d’Ascq. INTRODUCTION TO THE LOIRE VALLEY CHATEAUX Zoé Wozniak-Queffélec The aim of this class is to give the students a Military castles of the Middle Ages better cultural and historical understanding of the Loire Valley Chateaux. The lectures deal with Intermediate architecture of the 14th and 15th century feudalism, military defence and the social and cultural revolution of the Renaissance. They also evolution of royal and noble architecture between the 10th and the 17th centuries. a new way of life within the protection of a surrounding wall Case studies: Saumur, le Plessis-Bourré, MontreuilBellay… Renaissance chateaux give landmarks concerning French history and the the feudal organization of society evolution of military architecture between the Norman invasions and Hundred Years War Case studies: Langeais, Loches, Montrichard, Angers, Chinon … the French kings in the Loire valley : historical context the social and cultural revolution of the Renaissance the art of the Renaissance Case studies: Blois, Chenonceau, Azay-le-Rideau, Chambord… Field trip to Saumur and Fontevraud FOOD TOURISM Ms.Marie Christine Bonneau [email protected] Objectives: show how to elaborate and Food as a cultural heritage: main definitions Food cultural issues in hospitality Food and Tourism Development : case studies Food Tourism : new trends Field and case studies (France, Italy, develop food tourism products, and use wine and gastronomy to develop tourism in general. Australia, Japan, South Korea) Marketing wine and wine-related products Ms Georgina Gensollen McDermott An introduction to wine designed to help give students an better understanding of why wine is such a unique product, how it relates to place and to discover the different aspects they need to take into account when working with wine, in wine-tourism and other wine-related products 1. Introducing wine What do you know about wine? What is wine and where did it come from? Why is it so special? Where is wine in the world today? 2. Getting to know wine Sharing experiences : wine-tasting of Loire wines Wine and place : about « terroir », origin, AOC, wine and people, wine and food… 3. Working with wine Selling and promoting wine : restaurants and bars, specialized stores, online sales, wine tourism. What are consumers looking for? Developing wine-related products to support brand development, sales and wine tourism. 4. Marketing wine brands Spotlight on Loire sparkling wines : a study trip including a background to Loire sparkling wines and illustrating the use of public relations for brand development and diversification TOUR OPERATORING Mr. Jean DANION [email protected] Getting to know the main components of a tourist product – Starting from world wide examples The organization of a tourist product Studies of different tourist products in the world: Preparation of a tour organized by the students themselves, working in pairs. Students have to present it to a jury that will grade them for the final mark Bibliography Tunisia The West Indies Asia France Work on tourist products The schedule The programme The guiding The quotation with the profit margin and the break even point Brochures from different Tour operating Books from IATA courses Activities During the syllabus, the students have to present a monument in front of the teachers French Luxury Products Mr.Norbert DUFFORT Heritage, Luxury Goods and Creative Industries are a part of the French identity; they represent jewels of French culture abroad and are therefore part of the cultural diplomacy (soft diplomacy). This course will first specify the identity of French culture: an historical recap (XX century) as the base of the current situation, visions of French Culture from countries where students are coming from. We will focus on Heritage, Wine & Food, Fashion and Creative Industries, in which France is still currently the global leader, describing what the components of luxury goods are (regional and heritage traditions, creation, arts and handcrafts…). Beyond these, we will try to define what they call “The French Touch” as the international version of “the French Way of Life” In a second part this course will present the French devices and policies for culture abroad: French Ministry of Foreign Affairs & the new network called “Institut français”. We will outline the strategy regarding the French culture dissemination: what are the geopolitic, educational & cultural priorities?