French Culture
Zoé Wozniak-Queffélec
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This course will be directly linked with the
"introduction to Loire Valley chateaux" as it
proposes an overwiew of the great symbols of
French culture and heritage, based on various
examples taken in the Anjou region. It is also a
large study on interpretation and representation
of French heritage today.
MANAGEMENT ACCOUNTING
Ms Géraldine BAUPIN [email protected]
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The objective of this course
is to teach management
accounting for hospitality
industry. It will help students
get knowledge about profit
and loss account, basic costs
behaviour, break-even point,
rate of return....
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Basic costing in hospitality industry
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Nature of costs in hospitality industry
The net profit
Cost of food sold calculation
costing and pricing
Basic cost behaviour :
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Fixed ans variable costs
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Contribution
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Break-even point
COMMERCIAL NEGOTIATION
Mr. Gerold BEYER [email protected]

After some theoretical courses on
cross-cultural communication students
will have to acquire negotiating
techniques and strategies that they will
have to apply as part of case studies.
This course on negotiation relies on
elementary knowledge of commercial
language. This course aims at having
students further their knowledge of
commercial languages as well as of
different countries and cultures.
Students will be prepared to meetings
with professionals in the fields of
negotiation, sales, export, imports …
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Studying information data about a
company
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Analyzing objectives
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Analyzing a video document
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Application
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Methodology:
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Each student will play the part of the
employee of a given company. In small
groups students will discuss the
strategy and procedure to make an
agreement with the other groups
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Example: negotiating a sales agency,
exclusive representation
Tourism and the European Union
Mr Dominique DUBOIS [email protected]
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The purpose of this course is to analyse the role
of the EU in the current development of
tourism in Europe. To this aim, we will focus
first on the trends of European tourism and
then we will examine the legal framework and
the different programmes that have been
implemented by the Eu to encourage this
development. Finally, we will make an
assessment of the success - and limitations - of
those policies.
CONSUMER BEHAVIOR AND
INTERNATIONAL MARKETING
Mr. Patrick LEGOHEREL [email protected]
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Tourism in France (Introduction)
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Objective: demonstrate that tourism is an international business, with many data/examples about tourism in France
(number of international arrivals... Paris: first city in the world for business segment...)
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Consumer behavior
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Consumption and tourism: new tendencies in France
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Theoretical basis
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Culture and international tourism
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Objective: Analyzing the consumption tendencies on a given market (France) and highlighting the importance of culture
(for marketing and especially international marketing).
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International Marketing
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Objective: Explain the objectives of marketing and the specificity of international marketing (culture, environment,
strategic decision, methodology, adaptation or globalization...)
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Activity
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Students are asked to study a company, explain both the strategy and the marketing-mix, and explain how the company
adapts the mix to the foreign market.
EDUCATION AND TRAINING IN
TOURISM
Ms. Agnes POYET-CARRE
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Introducing travel and tourism
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Basic classification systems
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Main sectors of the travel and tourism industry
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French tourism organization
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Tourism trends and products
International organizations to develop
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tourism
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The World tourism organization
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Unesco’s World heritage mission
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Icomos organization
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The world travel and Tourism Council
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The European travel and tourism action group
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The International Air transport association
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The pacific Asia travel association
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The European travel commission
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European trends for tourism
Different types of tourism products
Rural tourism development policy instruments
How to facilitate tourism in tourist sites
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National level/ Regional level/ Local level
Case studies
Amenities and facilities
Transportation to and from sites
Security
Adaptation to different clienteles
Education and training Security
Data base and research Security
Specific forms of tourism
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For scholars/ For disabled person/ For groups/
Sustainable tourism
CORPORATE COMMUNICATION
IN THE TOURISM INDUSTRY
Mr. Alain PARENTEAU [email protected]
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Relationship to the press regarding tourism &
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the media and the markers aimed at.
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The objectives and communication plan
Objective and final aim: the students discover the tools and
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setting-up the message and the “listing”
means of communication used in tourism, hotel business
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editing the broadcast
and catering, the rules and limits in Public Relations and
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development and control
relations with the press, composing and splitting up a press
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the snags and the "don’ts" to be aware of.
gastronomy
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How it is done (the technique)
communiqué, editing a text and picture material (photos),
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Bringing the message:
for communication and documents (press communiqué
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press meeting setting-up communication,
and press maps), ledger of the enterprise (journal) and
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place and equipment
publicity. Setting-up a press meeting: breakfast, a toast,
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Invitations.
conference, lunch & press diner, general assembly &
convention, relationship with the guides (tourism and
gastronomy), differences between communication and
publicity.
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Methods means and techniques used:
conference course completed by playing the role in
simulated meetings. Dividing the list in segments, make a
blueprint of the documents, editing a press communiqué
REGIONAL TOURISM
Mr Stéphane GARNIER [email protected]

Students will discover France’s
history, and historical heritage
through the study of its main
tourism landmarks (Versailles,
Antique Roman monuments,
Loire valley castles …). This
class will also involve a study of
tourism in France as an
industry, its organization, its
economic and social impact and
the various forms it takes
(cultural, gastronomy, rural).
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The making of a nation
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History through architecture
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Roman Gaul Provence
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Middle Ages:
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Roman vs Gothic architecture
Didactic nature of religious buildings
Pilgrimages Lourdes
Dark tourism
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The One Hundred years war: Normandy and Perigord
The cathares : Languedoc
Castles
The gardens : French vs English gardens
The role of religion
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Temples Games Water Arches Ruins
The Trenches North East French
The D-Day Beaches Normandy
France’s tourism industry
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France’s administrative organization
Regions and departments
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Urban tourism
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Heritage management
The Industrial Revolution
The Malraux law Sarlat
Gastronomy tourism Alsace
Cultural tourism Lascaux
Tourism and rural areas
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The Rural decline Brittany
The Rural revival Perigord
The economic and social impacts of tourism
GETTING TO KNOW A DESTINATION
Mr Thomas RIVALLAIN
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What is a destination ? Is it possible to know
everything about it ? This course presents
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the tools that can be used to research a
destination, from mapping technics to the
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people and organisations involved. We will
take a particular interest in french travel
guide books and in new forms of so-called
sustainable tourism
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Definitions and concepts
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Definitions: destination ? knowing ?
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A destination is a complex system
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Case studies: Lake Baïkal (Siberia), La
Réunion island, Jordan
Tools to research a destination
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Obtaining information
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Finding your way around
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Knowing the people involved
The world of travel guide books
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Presentation and comparison of the main
French travel books
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Case study: le Guide du Routard
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The job of a travel writer
Travelling “alternatively”
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Is tourism an unfair market or a powerful
economic tool ?
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Definitions : social ? Sustainable ? Fair-Trade
?
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Case studies: Tunisia, Burma, Mali
History of tourism in Europe
Mr Pierre–Louis Coudray
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[email protected]
The aim of this lesson will be to discover and
discuss the origins and the evolutions of tourism
in Europe, from the earliest days to the 20th
century. We will focus more particularly on the
period running from the 18th to 20th centuries,
with a focus on major historical aspects, such as
the Grand Tour or the impact of rail transport
in the creation of mass tourism throughout
Europe.
Tourism Outlooks
Mr Stéphane GARNIER [email protected]

As part of this course students will be expected
to select analyse and report on resources
including multimedia documents dealing with
issues linked to their areas of specialization in
the tourism industry. This online course is
organized in cooperation with Laurea University,
Finland.
TOURISM AND SPORTS
Ms. Sylvine CHEVALIER [email protected]/ [email protected]
1. Tourism and sports : definitions
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Tourism : a journey outside the daily uses and places
Sport : a special physical activity
Tourism and sport : identification
2. The meeting of tourism and physical activity : a long story
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During the creation of tourism : some aristocratic physical activities in a worldly society (XIX-1918)
Some physical activities, symbol of modernity, in the resorts (1918-1950)
Democratisation of tourism and physical activities (1950-2000)
3. Products, actors and customers, of the physical activities on the
resorts
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Products and structures of the tourist sporting equipments
Sportive tourism actors
The customers of sports and physical activities
Bibliography
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Augustin J.P. (1995), Sport, géographie, aménagement, Nathan Université, Paris.
Bertho Lavenir C. (1999), La roue et le stylo. Comment nous sommes devenus touristes, Ed. Odile Jacob,
Paris., p.292.
Defrance J. (2003), Sociologie du Sport, 4e Edition, Ed. La découverte, Collection Repères, Paris.
Dunning E, Malcolm D. (2003), Sport, Critical Concepts in Sociology, vol.II The Development of Sport,
Ed. Routledge, London & New York.
Knafou R., Bruston M., Deprest F., Duhamel Ph., Gay J.Ch., Sacareau I., Une approche
géographique du tourisme, in : L’Espace Géographique (1997), vol. 26, n°3.
Sobry C. (sous la dir.), (2004), Le tourisme sportif, Presse Universitaire du Septentrion, Villeneuve
d’Ascq.
INTRODUCTION TO THE LOIRE
VALLEY CHATEAUX
Zoé Wozniak-Queffélec

The aim of this class is to give the students a
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Military castles of the Middle Ages
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better cultural and historical understanding of the
Loire Valley Chateaux. The lectures deal with
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Intermediate architecture of the 14th and 15th
century
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feudalism, military defence and the social and
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cultural revolution of the Renaissance. They also
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evolution of royal and noble architecture between
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the 10th and the 17th centuries.
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a new way of life within the protection of a
surrounding wall
Case studies: Saumur, le Plessis-Bourré, MontreuilBellay…
Renaissance chateaux
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give landmarks concerning French history and the
the feudal organization of society
evolution of military architecture between the
Norman invasions and Hundred Years War
Case studies: Langeais, Loches, Montrichard,
Angers, Chinon …
the French kings in the Loire valley : historical
context
the social and cultural revolution of the Renaissance
the art of the Renaissance
Case studies: Blois, Chenonceau, Azay-le-Rideau,
Chambord…
Field trip to Saumur and Fontevraud
FOOD TOURISM
Ms.Marie Christine Bonneau [email protected]
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Objectives: show how to elaborate and
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Food as a cultural heritage: main definitions
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Food cultural issues in hospitality
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Food and Tourism Development : case studies
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Food Tourism : new trends
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Field and case studies (France, Italy,
develop food tourism products, and use
wine and gastronomy to develop tourism in
general.
Australia, Japan, South Korea)
Marketing wine and wine-related products
Ms Georgina Gensollen McDermott
An
introduction to wine designed to help
give students an better understanding of
why wine is such a unique product, how it
relates to place and to discover the different
aspects they need to take into account when
working with wine, in wine-tourism and
other wine-related products
1.
Introducing wine
What do you know about wine?
What is wine and where did it come from?
Why is it so special?
Where is wine in the world today?
2.
Getting to know wine
Sharing experiences : wine-tasting of Loire wines
Wine and place : about « terroir », origin, AOC, wine and
people, wine and food…
3.
Working with wine
Selling and promoting wine : restaurants and bars, specialized
stores, online sales, wine tourism.
What are consumers looking for?
Developing wine-related products to support brand
development, sales and wine tourism.
4.
Marketing wine brands
Spotlight on Loire sparkling wines : a study trip including a
background to Loire sparkling wines and illustrating the use of
public relations for brand development and diversification
TOUR OPERATORING
Mr. Jean DANION [email protected]
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Getting to know the main components of a tourist product – Starting from world wide examples
The organization of a tourist product
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Studies of different tourist products in the world:
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Preparation of a tour organized by the students themselves, working in pairs.
Students have to present it to a jury that will grade them for the final mark
Bibliography
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Tunisia
The West Indies
Asia
France
Work on tourist products
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The schedule
The programme
The guiding
The quotation with the profit margin and the break even point
Brochures from different Tour operating
Books from IATA courses
Activities
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During the syllabus, the students have to present a monument in front of the teachers
French Luxury Products
Mr.Norbert DUFFORT
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Heritage, Luxury Goods and Creative Industries are a part of the French identity;
they represent jewels of French culture abroad and are therefore part of the cultural
diplomacy (soft diplomacy).
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This course will first specify the identity of French culture:
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an historical recap (XX century) as the base of the current situation,
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visions of French Culture from countries where students are coming from.
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We will focus on Heritage, Wine & Food, Fashion and Creative Industries, in which
France is still currently the global leader, describing what the components of luxury
goods are (regional and heritage traditions, creation, arts and handcrafts…). Beyond
these, we will try to define what they call “The French Touch” as the international
version of “the French Way of Life”
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In a second part this course will present the French devices and policies for culture
abroad: French Ministry of Foreign Affairs & the new network called “Institut français”.
We will outline the strategy regarding the French culture dissemination: what are the
geopolitic, educational & cultural priorities?
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FRENCH FOR BEGINNERS Ms. Monique Vanel …