Channel One Russia
Hotel Partnership Programme
Information support for Russian
tourists
With the support of the Federal Agency for Tourism and
Culture Ministry of the Russian Federation.
Channel One Russia — is the largest,
most popular and respected
Russian-language TV network in the world




A reliable source of information and
entertainment for over 250 million TV
viewers all over the world.
A favorite TV channel for over
20 million Russian tourists, annually
going abroad, and millions of
Russian-speaking viewers living
outside the Russian Federation.
Does not encrypt the signal, which is
freely accessible in any area of the
world.
Has an extremely popular
web-resource, visited monthly by
over 1 million viewers.

mln.
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Russians highly appreciate comfort
when they are abroad
How many Russians go abroad?
2011
2012
2013
> 50 million
43 725 777
47 812 920
which shows a 20% increase in the first
six months of 2013 in comparison with
the same period in 2012

Source: Russiatourism (Russia's Federal Agency for Tourism) for 2011–2013
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Russians highly appreciate comfort
when they are abroad
How do Russian tourists prefer to
travel abroad?
a couple's journey
the whole family
1 or 2 friends
with children
solo travelling
with a group of friends
with colleagues
with fellow -traveler
Where do Russian tourists
stay?
25,8%
24,3%
16,3%
11,9%
Hotel
Hotel
23,8%
36,3%
10,1%
4,8%
4,2%
2,6%
Hotel
Other
22,8%
17,1%
Source: Synovate Comcon, Russian Target Group Index, H1 2013, Russia
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Russians spend a lot of money travelling
usd42.8 billion* a year!
27%
30%
13%
30%
*Tourist spendings by Russians abroad in 2012
Source: Interfax/Tourism, Euromonitor, Global Blue
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77% of Russian tourists find it difficult to
understand foreign languages
Knowledge of foreign languages
NO knowledge
44%
beginner
33%
intermediate
advanced and fluent
Source: Public Opinion Foundation, 2013

16%
7%
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That’s why all of them want to watch
Russian TV abroad!
!

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Channel One Russia, with the support of the
Federal Agency for Tourism presents:

click here to watch video online
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Channel One Russia
Hotel Partnership Programme
for TOURISTS
•
•
a wide range of reliable and
high-quality hotels;
the opportunity to choose a
hotel where Channel One
Russia is launched.
for HOTELS
•
•
how to connect to Channel One
Russia;
new level of your promotion in Russia.
Benefits of participating in the project:
 increased numbers of tourists due to viewers of Channel One Russia => 250 mln.




people worldwide;
additional marketing support: hotel link on our website
http://projects.1tvrus.com/hotels and personal profile of your hotel with news and
special offers and recommendation;
accessibility ― Channel One Russia is based on satellites that broadcast the
world's most popular channels;
meeting the needs of tourists and strengthening their loyalty.
Free of charge for hotels!
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Why choosing Channel One Russia
is the right business solution
1.
It offers the widest coverage in Russia and abroad.
2.
It is the most popular Russian-language TV Channel.
MLN. PEOPLE
Russian TV channels’ audience share,
the President of the Russian Federation’s
New Year speech on 31 December 2012:
40.0%
37.6%
30.0%
20.0%
2.5%
NTV
TNT
Ren TV
Rossia K
Source: TNS Russia
1.7%
1.2%
1.2%
1.1%
TV tsenter
3.5%
Rossia 2
5.5%
TV-3
5.8%
Pyatyi kanal
6.3%
STS
Первый канал
0.0%
29.0%
Rossia 1
10.0%
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Strong arguments to choose
Channel One Russia
3.
The unique programming of Channel One Russia meets the interests
of a wide range of viewers.
4.
The most topical news, live events, popular films and television premieres
all the year around the world.
5.
Channel One Russia is developing its own popular web-resources:
1tv.ru*
 unique visitors: 9.803.844
 visits: 23.236.183
 page views : 61.684.730
1tvrus.com*
 unique visitors: 402.922
 visits: 964.250
 page views: 2.868.884
Channel One Russia
Hotel Partnership
Programme banner
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*Satistics for average visits over a period of 30 days
It is EASY to join Channel One Russia Hotel
Partnership Programme!
“Perviy kanal Europa”
Satellite
Orbital position
Frequency
Eutelsat 13 (Hotbird 6)
13° E
12 597 MHz
“Perviy kanal Asia”
Satellite
Orbital position
Frequency
Asiasat 5 (100,5 E)
100,5° E
4 000 MHz
Polarization
V
Polarization
H
Symbol rate
27,5 Msymb/s
Symbol rate
28,125 Msymb/s
FEC
3/4
Europe:
Austria Andorra Belgium Bulgaria Great
Britain Hungary Germany Denmark Greece
Ireland Spain Italy Cyprus Malta Monaco
Netherlands Norway Poland Portugal
Romania Serbia Slovakia Slovenia Finland
France Croatia Montenegro Czech Republic
Switzerland Sweden.
Asia:
Israel Jordan United Arab Emirates Turkey.
FEC
3/4
Asia, Australia, Oceania:
 Australia New Zealand Vietnam Cambodia
Malaysia Hong Kong Singapore South
Korea Japan India Indonesia Maldives
Thailand Sri Lanka.
Once the channel has been connected,
you can add your hotel to our catalogue at
http://hotels.1tvrus.com/ihave
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We are sure Russian tourists will choose your
hotel while planning their trip.
Be the FIRST with CHANNEL ONE !
1tvrus.com/hotels
phone: +7 (495) 540-55-80
fax:
+7 (495) 617-51-14
e-mail: [email protected]
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