THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Thuraya
Mobile Satellite Solutions
by Abdallah Touhami
Senior Manager Marketing and Sales
Oman, 26 May 2006
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Table of Contents
•The Company
•Our Mission Statement
•Thuraya’s Objectives
•Thuraya Coverage
•The System Architecture
•Thuraya Product Offering & Services
•Second Generation Handsets
•Unique Selling Propositions
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
The Company
Shareholders
•
•
•
•
13 leading Telecom Operators
5 leading Investment Houses
1 leading satellite manufacturer
1 Leading Telecom consultant
Headquarters
•
Abu Dhabi Emirate (United Arab Emirates)
Regional offices
•
•
Dubai & Sharjah Emirates (United Arab Emirates)
Kenya and Algeria
Professional resources •
•
•
GSM Roaming Partners •
Transit carriers
•
Thuraya’s code
•
Subscriber Base
•
Thuraya Handsets Sold •
Over 240 employees
Approximately, 24 different nationalities
95+ Service Providers in 48 countries
188 GSM partners in 90 countries
6 transit partners (BT, Telenor, Etisalat, Belgium, IT and FT)
More than 172 countries opened Thuraya code (88216)
250 000+ Direct Subscribers
338 000+
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Our Mission Statement
Our mission is to provide affordable state-of-the-art
telecommunications services in a broad range of solutions,
with specific attention to voice and data
Our target customers are all those in need of basic and
advanced telecommunications services in territories of our
operation, being land, sea and sky
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Thuraya’s Objectives
• To be a market leader
• Provide an affordable service
• Provide the highest quality of service
• Fostering innovation
• Improve satellite communications market perception
• Maximize service partner insight
• Maximize customer insight
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Thuraya Coverage
Extended
Coverage

Existing
Coverage
SE Asia, The Far
East and Australasia
by April 2007
China expected to be
one of the biggest
markets
Over 120 Countries
Highly Populous
Large Areas
Appropriate GDP
Low Penetration of
Telecommunications
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
USER SEGMENT
System Architecture
Hand-held
SOC
AOC
OSS
MSC
UBS
PSTN
PLMN
= Satellite Operations
Centre
= Advanced
Operations Centre
= Operational Support
System
= Mobile Switching
Centre
= Up-link Beacon
Station
= Public Switch
Telephone Network
= Public Land Mobile
Network
Vehicular
L Band
C Band
Semi-fixed
SPACE SEGMENT
Public Calling
ThurayaDSL
Maritime
Primary Gateway
FEEDER
LINK GATEWAY
TT&C
SOC
AOC
UBS
GROUND SEGMENT
PSTN
A-Interface
CAI
OSS
MSC
PLMN
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Thuraya Handsets,
The smallest, lightest and most affordable
• The unique offering of GPS capability
• 3 in 1: Satellite, GSM & GPS
• Reliable & robust handset
• Battery – long 2.5 Hours Talking Time
• Data and Fax Connection up to 9600 bps
• User interface incorporating 9 languages
• Short Message Service (SMS)
• User Friendly
• Many other standard GSM Phone Features
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Fixed Docking Unit
• The FDU extends the operations and
functionalities of your handset by
offering Thuraya Services in an
indoor environment such as the
home or office
• Voice, fax and data services as well
as supplementary services will be
available indoors
• Sending/ receiving SMS can be done
more efficiently
• External Antenna for Satellite & GPS
• Modular design, easy to install &
operate
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Public Calling Office (PCO)
• A full business kit for entrepreneurs interested in
setting up telecommunication services
• Call metering and instant billing in order to
ensure customer satisfaction
• Offers opportunities for revenue generation for
the PCO operator from calls made by people
using the PCO facilities
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Payphone
• Great opportunities for the development
of rural telephony. Thuraya intends to
cater to this market by offering a lower
wholesale tariff to reach low income
users who otherwise, could not afford
Thuraya’s services
• Solar energy or electrical powered
• Prepaid ‘Call for All’ Card or Euro-chip
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
ThurayaDSL
Light, Compact, Portable & User friendly
• ThurayaDSL service is a 144Kbps IP packet data
service using a shared channel, offering high quality
“always-on” GPRS service across Thuraya coverage
area
• Volume-based charging. Portable satellite IP modem
with an Ethernet port (RJ45)
• Plug and Play device with no software installation
required
• Competitive MB pricing with fixed Unlimited usage
option
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
ThurayaMarine
• The Maritime Unit will
support all Thuraya standard
services and consists of:
– Transmit Unit
– (TU-2500 with HHT built-in
and power cable).
– Marine Antenna with antenna
cable (SAT+GPS).
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Generation-II Handheld
SO 2510 : Smallest / Lightest SAT Phone
•Mode: SAT only
•Sleek and elegant design
•150 gms
•Color display
•Voice, 9.6 Kbps Data/Fax, SMS
•GPRS capability (63/14 Kbps down/up)
•USB
•10+ languages
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Generation-II Handheld
SG 2520: Smallest SAT/GSM
•Mode : SAT and GSM Triband
•Sleek, elegant design, 180 gms
•Color Display
•Voice, 9.6 Kbps Data/Fax, SMS
•GPRS capability (63/14 Kbps down/up)
•Multimedia Messaging
•Enhanced GPS
•Bluetooth, IR, USB.
•1.3 Mega pixel Camera, Video
•10+ languages
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Unique Selling Propositions
1. Thuraya combines Satellite, GSM and GPS in one phone
2. When Roaming, use either your universal Thuraya number or any
other GSM SIM card in the Thuraya handset
3. Free incoming calls on Satellite mode
4. Choose between highly affordable prepaid and postpaid plans
5. Roam in GSM networks and receive a call for just 25 cents or Free
6. Calls between Thuraya users start from only 42 cents
7. Flexible SP tariff plans available
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THURAYA SATELLITE TELCOMMUNICATIONS COMPANY
Thank You
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