Oracle Industry Solutions
Consumer Electronics
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Information Age Applications
High Technology Segments
Consumer Electronics
Semiconductor
 Products – PCs, cell phones,
PDAs, stereo equipment, etc.
 Products – Processors, DRAM,
embedded controllers, etc.
 Multi-channel demand feeds
dominant outsourced mfg model
 High cost of fabs pushing industry
towards fabless model
 Products sold via retailers &
online
 Products sold on volume contract
High
Technology
Contract Manufacturing
Complex Equipment
 Services – Outsourced design, test,
manufacturing/assembly & logistics
 Products – Semicon fab equipment,
servers, test & measurement, etc.
 B2B supply chain collaboration
and event synchronization
 Forecast-driven suppliers feed inhouse/EMS CTO final build & assy
 Products shipped to OEM partners
or drop-shipped to end customer
 Products sold direct to businesses
Consumer Electronics Value Chain
Silicon Source
Component Mfg
Supply Base
OEMs
Contract Mfg (EMS) /
Original Design Mfg (ODM)
OEMs
Distributors &
Channel Partners
Semiconductor
Fabrication
Web
Direct
Sub Assy
Mfg
Configure
& Package
Distribution
& Retail Channels
VAR /
Retail
Customers
Consumer Electronics Drivers
Demand Variability
Increasing Customer Demands
• How can I minimize the impact of
late and incorrect multi-channel
forecasts?
• How can I develop personalized
products for the mass market?
• What can I do to more effectively
move product through channels?
• How can I deliver high customer
service levels and still reduce
inventory?
Supply
Base
OEMs
Dist & Retail
Channels
Decreasing Product Lifecycles
Margin Erosion
• What can be done to address
product proliferation in
overcrowded markets?
• How can I transform my service
operations to a profitable
business?
• How can I minimize design
complexity and increase
component re-use?
• How should I leverage
outsourcing to reduce costs &
still retain key competencies?
A Need for Change
Leading Business Trends
• Outsourcing of non-core/non-proprietary competencies
• Use of service as a key consumer retention strategy
• Channel and consumer-specific product designs
• Multi-channel distribution to reach broader demographic
• Lean initiatives to reduce cycle time and waste
A Need for Change
Extend Lean Initiatives Across the Enterprise
Sales & Mktg
Sales & Operational
Planning
Finance
Common Areas of Waste
Engineering
•
•
•
•
Poor Quality & Excess WIP
High Material & Supply Costs
Lengthy ECO Approval Process
Error Prone Order Processing
Supply
Management
•
•
•
•
Incorrect Resource Dispatching
Conflicting Demand Signals
Duplicate & Erroneous Data
Isolated Departmental Systems
Production
Information
Technology
Continually Improve Quality, Cost, and Cycle Time
Service
Oracle in High Technology
Did You Know?
 All of the top 25 Electronic OEMs run Oracle applications
 47 of the top 50 Electronic OEMs run Oracle applications
 7 of the top 10 Semiconductor companies run Oracle apps
 5 of the top 10 Fabless Semiconductor companies run
Oracle applications
What Analysts are Saying…
“Oracle is well positioned to drive innovation to the high tech
industry. The company’s belief that it needs to maintain
leadership across the high tech sector in order to stay in touch with
innovative manufacturing developments for the rest of its business
helps ensure Oracle’s commitment to this industry.”
-- Meredith Whalen, Vice President, US Vertical Industry Research
“Firms in high tech manufacturing, where customer
service spans both front- and back-office processes, should
consider Oracle, especially if they have already made investments in
other Oracle modules, like financials. Oracle applications are also a
good fit for midsized companies looking to implement a single vendor
apps suite and for firms thinking about outsourcing.”
-- Eric Schmitt, Senior Analyst
What Customers are Saying…
“Oracle applications are the nervous system of our
corporation. We couldn't run without them. With our new
global instance we have the infrastructure to grow to a
$10 billion company. Oracle systems can take ViewSonic
anywhere our CEO and Chairman want to go. And, we can now support
them with the information they need to make critical business
decisions.”
-- Robert Moon, VP Info Services
“Oracle Manufacturing has enabled us to cut
manufacturing costs by up to 8%. It's the best
ERP system on the market for integrating new processes and
advanced functionality.”
-- Manel Puig, IT Director, Sony España S.A.
“Oracle gave Panasonic AVC more disciplined
supply chain practices to significantly reduce
inventories and increase customer satisfaction.”
-- Paul Rizos, Principal Consultant, KPMG Consulting
What Customers are Achieving…
reduced inventory levels 40% and time-to-market 30%
reduced procurement and inventory costs by 29%
reduced order entry time 75%, reached 99.5% inv accuracy
reduced order-turnaround time from 5 days to 4 hours
improved productivity via common business processes
consolidated 20 disparate systems into single 11i instance
A Few More Customers…
Oracle E-Business Suite
Built on a Unified Information Architecture
• Common data model
Develop
Contracts
Projects
HR
enables a single source
of truth
Market
Sell
Order
Customers,
Suppliers,
Finance
Plan
Products, …
Maintain
Procure
• Comprehensive suite of
applications designed to
work together
• Robust set of integration
services based on open
standards
• Modular deployment
by business flow
Service
Make
Fulfill
• Single global instance
implementations
Tailored to Consumer Electronics
Support for Key Processes
Intelligence
Product
Planning &
Lifecycle
Management Manufacturing
Customer
Service
Outsourcing
Management
Technology / RosettaNet
Trade Mgmt,
Marketing,
Sales
Oracle Consumer
Electronics Solutions
Intelligence
Product
Lifecycle
Mgmt
Planning
& Mfg
Customer Outsourcing Trade Mgmt,
Marketing,
Service
Mgmt
Sales
Technology / RosettaNet
Enable you to:
 Establish and Sustain Profitable Innovation
 Adopt Lean Operations to Manage Demand Variability
 Manage and Grow a Profitable Service Business
 Command and Control Outsourced Operations
 Improve Sales Channel Visibility and Collaboration
Product Lifecycle Management
Accelerate Creation of Base Platform
Internal
Portfolio Management
Engineering Manufacturing
Concept
Sales & Mktg
Purchasing
Specifications
Drawings
Service
Finance
Schedules
Issues
External
Ideas
Changes
Customers
Suppliers
Contract
Mfgrs
Retire
C
o
Design
l
l
a Maintenance
Product
b
Data
Prototype
o
& Test
Repository
r
Volume
a
Production
t
i
Release
o
Ramp-up
n
Product Intelligence
N
e
w
P
r
o
d
u
c
t
I
n
t
r
o
Phase-Gate
Control
Design for SC
& Compliance
BOM Mgmt
& Release
Component
Sourcing
Sales
Configuration
Issue/Change
Management
Design Specific Models from Base Platform
Phoenix Organization
Phoenix Organization
Laptop Computer
ATO Model
Laptop Computer
ATO Model
CPU OC
ATO OC
Mandatory
Optional
65%
Pentium I
Purchased
CPU OC
ATO OC
Mandatory
Pentium II
Purchased
Optional
65%
Pentium I
Purchased
Pentium II
Purchased
Channel
Specific
Model
Optional
35%
Mandatory
Assembly
Pull
Monitor
ATO Model
So
u
So
u
rcin
Optional
35%
Mandatory
Assembly
Pull
Monitor
ATO Model
Chicago Organization
gR
ule
s
Monitor
ATO Model
Assembly
Pull
VGA Option Class
ATO OC
Optional
70%
VGA I Tube
Purchased
Optional
50%
VGA II Tube
Purchased
Optional
50%
VGA Casing
Purchased
rc
ing
Chicago Organization
Ru
les
Monitor
ATO Model
Optional
30%
Assembly
Pull
VGA Option Class
ATO OC
Phoenix Organization
Optional
70%
Laptop Computer
Configured Item
VGA I Tube
Purchased
Optional
50%
VGA II Tube
Purchased
Optional
50%
Base Platform
So
u
Optional
30%
EGA I Tube
Purchased
EGA II Tube
Purchased
EGA Casing
Purchased
Customer
Configuration
Pentium II
Purchased
Monitor
ATO Model
VGA Casing
Purchased
EGA Option Class
ATO OC
CPU OC
ATO OC
Optional
50%
Optional
50%
r ci
ng
Chicago Organization
Ru
les
Monitor
Configured Item
VGA Option Class
ATO OC
VGA I Tube
Purchased
VGA Casing
Purchased
Search and Find the Best Components
Efficiently Select Components Based on Requirements
Browse Category
Hierarchy
Category
Search
Search Components by
Specification Values
(and compare search results)
Attributes
Choose Best Fitting
Component
Attribute
Values
Best
Component
Control the Product Change Process
Accurately Incorporate Customer-Directed Changes
Create
Change
Request
(ECR)
ID Issue
Assign
& Notify
Assess
Impact
Review
Cost
Schedule
Engineer
Alerts &
Notifications
Dispositions
Workflow Driven
Implement
Change
Org 1, Org 2, …
Test &
Approve
QA / Engr
Review
Create
Work Pkg
Create
Change
Order
(ECO)
Engineer
 User-Defined Change Types
 Streamline Review and Approvals
 Facilitate Multi-Company Collaboration
Approve
or Reject
Online Configuration and Ordering
Guide Customers Through Product Selection Process
 User-friendly HTML Interface
 Structured, Logical Flow
Convert BOMs* & Track Configurations
Manage Complexity Through Entire Product Lifecycle
“As Designed”
Design &
Develop
Engr
BOM
“As Sold”
Plan,
Market,
& Sell
Sales
BOM
 Convert configured product
information as products evolve
through lifecycle
–
–
“As Built”
Manufacture
Mfg
BOM
“As Maintained”
Service &
Maintain
*Bill of Materials
Service
BOM
–
–
Create sales BOM from engr
BOM and use for guided selling
via online Configurator
Track device serialization
and genealogy for TQM and
ISO compliance
Associate failures with original
designs for root-cause analysis
Track product designs through EOL
 Manage complex,
multi-dimensional data (item
types, location, platform, etc.)
Oracle Consumer
Electronics Solutions
Intelligence
Product
Lifecycle
Mgmt
Planning
& Mfg
Customer Outsourcing Trade Mgmt,
Marketing,
Service
Mgmt
Sales
Technology / RosettaNet
Enable you to:
 Establish and Sustain Profitable Innovation
 Adopt Lean Operations to Manage Demand Variability
 Manage and Grow a Profitable Service Business
 Command and Control Outsourced Operations
 Improve Sales Channel Visibility and Collaboration
Multi-Tier Supply Chain Planning
Synchronize Plans To Reduce Lead Times
You
(OEM)
Customer
Semicon
Supplier
EMS
 Extend Visibility to Multiple Tiers
–
–
Demand
‘computer’
Run
plan
 React Faster to Supplier’s
Constraints
Consensus
forecast
Supply
forecast
–
Forecast
‘board’
–
–
Run plan
‘board’
–
Supply commit
‘CPUs’
Understand impact of BOM changes to your
CM or Supplier
 Reduce Non-value Added Costs
and Exception Overload
Forecast
‘CPUs’
Visibility
–
VMI Hub
Get visibility to supplier capacity
Reallocate key components
Make alternate sourcing decisions
 Reduce Obsolescence
Supply commit
Customer
Consigned
Inv Hub
Communicate requirements to all suppliers
Replenish and maintain inventories at
customer sites on a consignment basis
VMI Hub
–
User-configurable exceptions
Automated exception handling via workflow
Multi-Tier Supply Chain Planning
Risk Pooling via Inv. Optimization & Postponement
Prod A
Qty=100
Qty=100
Assy 1
Prod B
Finished
Product
Assy 2
Major Optional
Assemblies
• Reduce inventory
without sacrificing
customer service
• Use analysis tools
to determine:
Risk is “pooled”
because a lower
quantity of a common
sub-assy is required
to meet a given
service level
Qty=125 Sub Assy
SubAssembly
C1
C2
Components
 Where to optimally hold
inventory (stage & location)
 What quantities to hold
 What safety stock to keep
• Evaluate KPIs to assess
service levels,
postponement strategies,
revenues, costs, etc.
Use Planned Inventory Points that Enable Flexibility
CTO and MTS Manufacturing
Minimize Inventories & Increase Customer Satisfaction
Retail
& Dist
Web
Direct
Customers /
Channels
Standard
Product
Configured
Product
Check
Availability
Configure
Global ATP and Pricing
Select
Mfg Source
Create Mfg
BOM &
Routing
In-House?
Outsource?
Drop Ship?
Schedule
for
Production
Production Plan
Pick
(or Receive)
Automated:
• Creation of Orders
and Schedules
• Creation of BOMs & Routings
• Accurate Order Promising
• Materials Allocation &
Option Dependent Sourcing
Ship
(or ASN)
DCs
(Inventory Optimized
for Customer Service
Requirements)
Invoice
Multi-Mode Manufacturing
Demand
Variability
Integrated
Intelligence
Cost
Analysis
Planning
Product
Lifecycle Mgmt
Outsourcing
Mixed Mode
CTO
ATO
Discrete
Flow
• Planned Orders
• Schedule Changes
• Component
Substitutes
• Resources
Substitutes
Productivity
MTS
Sample
Real-Time
WIP
Visibility
Seiban
Analyze
Adjust
Model
Shop
Floor
Contract Mfgrs
Warehousing /
Transportation
Suppliers
Asset
Maintenance
Quality Management
Service
Lot / Serial Genealogy Tracking
• Demand Schedules
• Sequencing
• Configured Order
•
•
•
•
•
•
MES APIs,
Direct
Access
Customer
Enterprise
Shop Floor
Contract Mfgrs
Suppliers
Material Availability
Mfg Capacity
Schedules/Changes
Production Status
Ship Notices
Invoices/Payments
Partner
Collaboration
(RosettaNet)
Flow Mfg for Mass Customization
Build a Mix of Models and
Configurations on the Same Line
Customers
Production Line
Sequenced
POs
Sequenced
Demand
Operation 10 Operation 20 Operation 30 Operation 40
Bin 1 Bin 2
Bin 1 Bin 2
Bin 1 Bin 2
Bin 1 Bin 2
Kanban
Replenishment
Inventory
Feeder Plant
Support Lean Manufacturing Practices
to Reduce Cycle Time and Waste
Feeder Line
Suppliers
Synchronized
Production
Manufacturing & Logistics Integration
Efficiently Move Products from Assembly to Customers
Warehouse Management Integration
Sales Orders
Mfg Operations
WMS Solution
•
•
•
•
Cross-dock and direct ship to / from manufacturing
Comply with labeling requirements
Create & track LPNs and lot / serial numbers
Enable simple kitting to full bill of materials or work
order jobs
• Leverage RFID for receiving and shipping
• Support seamless configure-to-order (CTO) flow
Transportation Management Integration
• Promise orders and plan transportation based
on material availability
• Incorporate true transit times and transportation
costs into supply plan
• Re-plan transportation if manufacturing delays
require expediting
Mfg
Operations
Transportation Plan
Oracle Consumer
Electronics Solutions
Intelligence
Product
Lifecycle
Mgmt
Planning
& Mfg
Customer Outsourcing Trade Mgmt,
Marketing,
Service
Mgmt
Sales
Technology / RosettaNet
Enable you to:
 Establish and Sustain Profitable Innovation
 Adopt Lean Operations to Manage Demand Variability
 Manage and Grow a Profitable Service Business
 Command and Control Outsourced Operations
 Improve Sales Channel Visibility and Collaboration
Improve Customer Satisfaction
…While Driving Revenue via Value-Added Services
Customer/Prod Info,
Knowledge Base
Secure
Access
Intelligence
Users
Channels
SelfService
Email
Delivery
Options
Self-Service
In-House Repair
Agent Assisted
Field Service
Service Parts Logistics
Identify
& Verify
Analyze Prioritize
Plan & Repair /
Schedule Resolve
Debrief
Close
& Bill
Agents
Analysts
Workflow Automation
Phone
In Person
Customers
Contract Entitlements / Warranties
Shipping /
Receiving
Orders &
Open SRs
Marketing
Offers
Inventory
Invoices &
Payments
Partners
Provide Intuitive, Self-Service Experience
Drive Customers to Lowest Cost Channel
Review contract /
warranty data
Report a
new issue
Search
knowledge
Personalized
content
Review service
request status
and updates
Automatically Verify Entitlements
Accelerate Response via Seamless Contract Integration
• Define service coverage and
Service Rep
Customers
determine entitlements
• Sell different types of services
on a single contract
- Warranties, extended warranties
- Usage-based or subscription-based
• Bill accurately based on actuals
or estimates
- Time-based per regular service fees
- Usage-based per volume / incidents
• System routes customer based on
existing info (e.g. gold-level customer)
• Analyze renewals for recurring
revenue opportunities
Notifications
• Expirations
• Renewals
Instantaneous
Verification
Service
Contracts
Repository
• Coverage Times
• Response Time
Commitments
• Discounts
• Resource Preferences
• Time Zone & Breaks
Manage RMAs and Product Returns
Support Complete Logistics & Repair Processing Needs
Direct Product Return
Identify
Resolution
Needs
In-House Repair
Generate
RMA
Exchanges
Identify
Resolution
Needs
Receive
and
Inspect
Repair,
Plan
Estimate
Refurbish,
and
and
Approve Schedule Reclaim
Store,
Ship
Debrief
and
Bill
Send Loaner
or Exchange
Shipping /
Receiving
Contracts
Mfg &
Inventory
Human
Resources
 Monitor Return of Damaged and Serviceable Products
–
–
Perform diagnostics and job estimates
Execute shipment back to customer and invoice for services rendered
 Track Repair Status and Actual Costs
 Automatically Update Product Configuration and Repair History
Billing
Manage Field Service Operations
Address Needs at Customer’s Preferred Place & Time
Spare
Parts
Identify
Resolution
Needs
Create
Field Work
Order
Optimize
Schedule
Dispatch
Field
Techs
Mobile Capabilities
• View and update schedule
• Access service levels
• Update product / issue data real-time
• Order parts remotely
• Report time, material and expenses
incurred
Resolve
On-Site
Debrief
Invoice
Customer
Access Options:
• Wireless connected
• Disconnected w/ periodic
synchronization
Improve Spare Parts Planning
Reduce Inventory Costs and Resolution Time
Planning
Supplier
Purchase
Orders
Requirements
Schedule
•
•
•
•
Planner
Warehouse
Part
Move
Req’s
Order
Delivery Dates
Part Pick Up Locations
Move Orders
Lead Times
Delivery
Parts
• Automated Stocking Rules
• Excess Inventory Management
• Automatic Replenishment Rules
Based on Historic Usage Patterns
Technician
Parts
• Emergency Orders
• Authorized Stock List
• Defectives Recovery
and Returns
Oracle Consumer
Electronics Solutions
Intelligence
Product
Lifecycle
Mgmt
Planning
& Mfg
Customer Outsourcing Trade Mgmt,
Marketing,
Service
Mgmt
Sales
Technology / RosettaNet
Enable you to:
 Establish and Sustain Profitable Innovation
 Adopt Lean Operations to Manage Demand Variability
 Manage and Grow a Profitable Service Business
 Command and Control Outsourced Operations
 Improve Sales Channel Visibility and Collaboration
Outsourced Manufacturing Challenges
Less Visibility, Less Control, Conflicting Information
ATP based on
supplier capacity
and availability of
optional components
Communicating
configuration changes
to multiple
supplier tiers
Enforcing
compliance to mfg
instructions and
methodology
Enforcing product
quality standards
Capturing the “as
built” genealogy and
product traceability
information
Tracking and
reporting WIP and
order status to
customers
Managing and
monitoring inventory
levels (WIP, etc)
Communicating
shipping instructions,
authorizations, and
notifications
Tracking in-transit
shipments from
supplier to customer
All the “Headaches” of In-House Manufacturing are Amplified
Example: Drop Ship from Partner to Customer
Customer
OEM
Order A
Place PO for
Component
Configure
Product ‘A’
Schedule
& Route
Place PO for A
Manufacturing
Partner (MP)
Carrier
Component
Supplier
Manufacture
& Assemble
Ship
Component
Produce
Components
Schedule Carrier
Give A
to Carrier
Drop Ship A
Pick-Up &
Deliver
OEM Process Description
• Outsources 100% of assembly
• Orders components for delivery to Partner
• Asks Partner to drop ship to Customer
• Manages shipping and customer billing
Outsource with Confidence
Achieve Total Visibility to Outsourced Mfg & Logistics
– Partner Setup –
– Outsource Mfg –
Implement Control from the Start
Seamlessly Extend Your Operations
• Model Manufacturing Partner
• Capture sales order to create MP
(MP) as an internal org to
simulate material flow, order
processing, and mfg processes
• Define BOM and routing to build
assembly at MP location
• Create operations that mimic
process at MP so status can be
tracked
• Define sourcing rules to buy
assembly from MP and buy
components from Supplier
demand for assembly and
Supplier demand for component
• Define a single, holistic supply
chain plan that includes MP and
Supplier capacity/availability
• Run plan and implement planned
order as a work order for MP
work (auto-creates assembly PO
with customer ship-to)
• Implement planned order from
Supplier (auto-creates
component PO with MP ship-to)
Outsource with Confidence
Achieve Total Visibility to Outsourced Mfg & Logistics
– Shipping –
– Monitoring –
Manage Final Delivery to Customer
Report Progress with Accuracy
• Automatically flow ship-to
requirements (address, promise
date, etc.) from Sales Order
• Select carrier based on shipping
method, price, routes, availability
• For each MP operation determine
required tracking level.
Notification of:
- Moves and Completions
- ASNs
- Physical Receipt of Goods
• Schedule pick-up from MP and
delivery to Customer
• Track shipments en-route
(punch-out to carrier systems)
• Allocate freight costs back to
Sales Order line item
– Invoicing –
Auto-Create Invoices for POs
• Pay only for amount received (e.g.,
received 20 assemblies against a
total order of 40 assemblies)
Facilitated Supplier Communications
Enable Suppliers to have Easy Access to Critical Info
OEMs Send:
•
•
•
•
•
Purchase Orders
Schedules
Bill of Materials (BOMs)
Operation Instructions
Drawings & Attachments
Export entire
structure to
Excel
Mfg Partner Send:
• Adv Ship Notifications (ASNs)
• Quality Results
• PO Acknowledgements
Attach items
to POs
Serial / Lot Genealogy and Tracking
Always Know the Source and Placement of Each Part
Manufacturing
Partner
Server
Ireland
(S.No. 512)
Acme Chip
Fab 12
PCI Board
Storage
(S.No. 717)
(S.No. 929)
CPU
(S.No. 232)
Nippon Fab
Japan
Austin
Memory
Disk Array
(Lot No. 115)
(S.No. 892)
Disk A
Disk B
(S.No. 676)
(S.No. 339)
E. Storage
Austin, TX
Where Used
Boards
R’ Us
Composition
Suppliers
SKD Co.
S. Korea
 Trace a customer shipment back to the original source
 Trace a lot or individually serialized product through supply base
Extend Reach Through 3rd Party Services
Control Scheduling and Meet Contractual Obligations
Personalized Field Technician Dashboard
Search based on
multiple parameters
View
KPIs
View spares
info, order
parts, return
defects
Toggle between
hide / show to
view summary vs.
detailed SR info
Create additional
SRs, tasks & notes
Oracle Consumer
Electronics Solutions
Intelligence
Product
Lifecycle
Mgmt
Planning
& Mfg
Customer Outsourcing Trade Mgmt,
Marketing,
Service
Mgmt
Sales
Technology / RosettaNet
Enable you to:
 Establish and Sustain Profitable Innovation
 Adopt Lean Operations to Manage Demand Variability
 Manage and Grow a Profitable Service Business
 Command and Control Outsourced Operations
 Improve Sales Channel Visibility and Collaboration
Support Multiple Sales Channels
Strategic
Accounts
OEM
Tier 1 Partner
• Distributors
• Wholesalers
• VADs
Direct Partners &
Account Managers
VP Sales
VP Channels
Sales
Managers
Tier 2 Partner
Indirect Partners &
Channel Managers
• Reseller
• Agents
• Mass Merchants
• Retailers
• Dealers
• VARs
Customer
Business
Consumer
Self Service
Internet
Customers
Tele-Sales
Call Center
Agents
Improve Sales Effectiveness
Optimize Selling with Productivity Tools
Strategic
Accounts
Tier 1
Partner
 Automate routine tasks
–
–
–
–
Manage activities, contacts, calendar, etc.
Generate quotes, proposals, & orders
Flow documents for approval
Create sales contracts
 Deploy best-practice sales methodologies
 Manage territories and align compensation with corporate objectives
–
–
–
Automate territory assignments
Measure quota and performance
Support numerous compensation models (quota based, team
compensation, etc.)
 Manage customer info, contacts, opportunities, leads and forecasts
–
Synchronize with disconnected, mobile users
Tier 1
Partner
End-to-End Trade Mgmt Flow
Streamline Promotions and Claims Management
Analyze
Execute
Settle
•
•
•
•
•
•
•
•
• Create check / credit
• Manage deductions
• Perform mass
settlements and
automatic payments
Analyze historical sales
Forecast sales volume
Calculate forecast ROI
Measure contract
compliance
Analyze
*Point of Sale
Plan
Create terms & agreements
Validate eligibility
Set pricing rules
Calculate accruals and discounts
Execute
Monitor
Plan
Monitor
•
•
•
•
•
•
•
•
•
Set sales quota / target
Create budgets and promotions
Define thresholds & compliance
Allocate to sales hierarchy
Create account plans
Update checkbooks & GL
Calculate actual ROI
Verify field activities
Capture PoS* data
Settle
Promotional Planning & Execution
Tier 1
Partner
Maximize the Effectiveness of Promotions
Trade Process
Objective
Enabling Capabilities
Promotion and
Budget Creation
Set Foundation for
Tracking Spending
and Performance
 Evaluate ROI and impact on sales volume
 Accurately account for all spend
 Control allocation / eligibility of all
promotions and discretionary sales spend
Promotion and
Budget Monitoring
Anticipate and
Control Expenses /
Liabilities
 View current/potential liabilities & fund balances
 Continuously monitor promotion effectiveness and
make mid-stream adjustments
 Validate promotion performance of channel partners
Claims Research
and Settlement
Reduce Revenue
Leakage and
Accelerate Resolution
 Validate retail promotions
 Document claims research and track changes
 Settle accounts via multiple methods (e.g., check,
credit / debit memo, write-off, charge back, RMA)
 Identify and collect invalid claims
Tier 1
Partner
Self-Service Partner Dashboard
Increase Channel Satisfaction and Efficiency
Tier 2
Partner
Partner Dashboard
Tier 1
Partners
Tier 2
Partners
• Register deals and manage
• Manage profile & define users
• Review targeted promotions,
referrals / leads
• Manage partners & programs
• Link to iStore or iSupport
content, and referrals
• Register / enroll in programs
Channel
Managers
• Publish targeted content / promotions
• Cleanse, review, and approve
• Process special pricing requests
• Track commissions
incoming partner submissions
- Deploy branded channel dashboards
- Streamline and track partner interactions
Internet Selling via Online Stores
SelfService
Lower Cost of Sales with Unassisted Selling
• Capture promotions / discounts
• Apply term’s and conditions
• Configure complex orders
• Check product availability
Price
Select
• Browse / search for items
• Review targeted content
Checkout
Tailorable,
Workflow
Driven
Processes
Shop
Retain
• Evaluate personalized
content & campaign offers
• Review up-sell / cross-sell
items
• Manage shopping cart
• Request assistance
Pay
• Create quote / order
• Pay or invoice
Fulfill
Service
• Collaborate on issues
• Process returns
• Confirm order / shipment
• Monitor order status
Integrated Throughout
Entire Offering…
Business Intelligence
and
Corporate Governance
Deliver Daily Business Intelligence
Real-Time Access to Complete Business Information
What are the project schedule and budget impacts of design
How should I allocate production
resources to meet variable demand?
How are supplier deliveries impacting my on-time
How is my backlog of open service
How much incremental
–
Manage By…
–
–
change?
delivery capability?
requests changing?
volume are trade promotions driving?
Objective: Set institutional targets
Fact: Provide performance-based metrics
Exception: Continuously evaluate performance
Business Intelligence:
Timely, Accurate, Relevant
Flexible
Time Periods
Flexible
Comparisons
Real-Time
Results
• Actionable info
on cost savings
and incremental
revenue
opportunities
Graphs
Performance
Measures
• Daily updates on
key performance
indicators
Links
• Role-based views:
-
Reports
-
Marketing & Sales
Order Mgmt
Planning
Purchasing
Manufacturing
Logistics
Service
Product Mgmt
Corporate Governance
A heightened business focus on accuracy in reporting to investors
brought on by recent fraudulent practices of several major corporations
Sarbanes Oxley Act (SOX)
EU Anti-Fraud Directive (Mar 2004)
• Senior mgmt personal liability for
financial result accuracy
• Collective Board liability for financial
result accuracy
• Senior mgmt and outside auditor
attestation to the effectiveness of
internal controls
• Senior mgmt and outside auditor
attestation to the effectiveness of
internal controls
• Accelerated SEC filing deadlines
• Select Corporate Governance Code
For all U.S. companies and companies
issuing securities in the U.S.
For all E.U. companies and companies
issuing securities in Europe
Oracle Helps Drive Compliance
through Visibility, Control, and Efficiency
Corporate Governance:
Visibility, Control, Efficiency
Control
Visibility
• Identify issues early
• Enable real-time
• Integrate and centralize
business operations
• Document processes
and support compliance
• View, test, and certify
internal controls
• Manage corporate
communications
information access &
performance mgmt
• Consolidate global
financials
• Unify corporate
reporting
Centrally Manage Policies and Procedures
Provide Single Source of the Truth
• Consolidate and reconcile
Efficiency
information rapidly
• Automate business processes
and broaden use of self-service
• Simplify IT infrastructure
• Leverage best practices from
different groups / regions
Your
Company
Orders
Invoices
Customers
& Suppliers
Payments
Requisitions
Automate Processes and Extend to Customers & Suppliers
All Built on Leading Technology
Database
Server
Application
Server
Oracle Consumer Electronics Solutions
Collaborative development with
integrated BOM management and
controlled ECR / ECO processing
Establish and Sustain
Profitable Innovation
Multi-tier collaborative planning,
complete CTO process with flow mfg
for mixed model production
Adopt Lean
Operations to Manage
Demand Variability
Comprehensive entitlement
verification with multi-channel customer
service and spares planning
Manage and Grow a
Profitable Service
Business
Complete support for tiered,
outsourced manufacturing; 3rd party
customer service coordination
Command and Control
Outsourced Operations
Single view of customers;
interactive marketing, trade / partner
management, and sales
Improve Sales Channel
Visibility and Collaboration
…Integrated Business Intelligence & Corporate Governance
Footprint: High Tech - Consumer Electronics
Adopt Lean
Establish and Sustain Operations to Manage
Profitable Innovation
Demand Variability
Oracle Enablers
Challenges
Drivers
• Concurrent pressure
on profitability,
time-to-market, and
increasing design
complexity
• Downward price
pressure from lower
cost, high quality
producers
• Missed or delayed
• Poor visibility to “real
product introductions
• Funding of low-value
projects with resource
over-utilization
Product Lifecycle Mgmt
Product Data Mgmt
CADView-3D
Configurator
Sourcing
Project Management
Proj Portfolio Analysis
Project Collaboration
Proj Resource Mgmt
demand”
• Multi-channel require-
Manage and Grow
a Profitable
Service Business
• Customer
expectation for
immediate attention
and “hand-holding”
through resolution
• Spares shortages
resulting in late
shipments & repairs
Command and
Control Outsourced
Operations
• Outsourcing to EMS
providers & ODMs as
de-facto model
• Globalization of
• Poor visibility to
outsourced WIP
• Difficulty ensuring sa-
• Poor visibility to
Supply Chain Planning
Collaborative Plng
Demand Planning
Adv SC Planning
Inv Optimization
Global Order Promising
Customer Care
iSupport
TeleService
Interaction Center
Service Contracts
Supply Chain Planning
Collaborative Planning
Advanced SC Planning
Inventory Optimization
Global Order Promising
Service Execution
Field Service
Mobile Field Service
Advanced Scheduler
Spares Management
Depot Repair
Outsourced Mfg & Logistics
Internet Supplier Portal
Discrete Mfg, Inv Mgmt
Order Management
Transportation Execution
Order Capture
Order Management
Config, Adv Pricing
Production & Logistics
Mfg Scheduling
Discrete / Flow Mfg
Inv & Warehouse Mgmt
Transport Plng & Exe
• Increasing reliance
upon complex
distributor / channel
relationships
customer base
ments w/ fragmented
supply networks
warranty obligations
Improve Sales
Channel Visibility
and Collaboration
tisfaction when using
3rd party services
Outsourced Service Mgmt
Service Contracts
iSupport, TeleService
Field Service, Spares Mgmt
• Inability to measure
effectiveness of
channel-specific
promotions
Marketing & Trade Mgmt
Marketing
Trade Management
Advanced Pricing
Order Management
Financials
Sales
iStore
Configurator
Advanced Pricing
Field Sales
TeleSales
Quoting
Enterprise Infrastructure: Procurement, Financials, Human Resources, Projects
Performance Management: E-Business Intelligence, Balanced Scorecard, Enterprise Planning & Budgeting
Corporate Governance: Internal Controls Manager, Financials, Tutor, iLearning
Business Process Integration: Supply Chain Trading Connector for RosettaNet, Adapters
IT Infrastructure: Database Server, Applications Server, Systems Management, Development Tools, Collaboration Suite
Services: Consulting, IT Outsourcing, Education, Support
High Technology Capabilities
Evolution of Oracle Applications in High Tech
Base Differentiators…
New in 11i.9…
New in 11i.10…
• Real-Time Shop Floor Visibility
• Configure to Order
• Supplier Collaboration & VMI
• Inventory Postponement and
• RosettaNet Transactions
• Product Data Mgmt
• Consigned Inventory
• WIP Serial Tracking
• Partner Program Mgmt
• 3rd Party POS Data Import
• Product Data Hub
• Project Portfolio Analysis
• Global Sales & Operations
Optimization
• Lot/Serial Genealogy
• Collaborative Planning
• Advanced WIP & Yield Mgmt
• Planned Stocking Points
• End Item Substitution
• Allocated ATP
• Lead to Quote to Order Mgmt
• Waterfall Analysis
• Service Contracts
• Integrated Service Mgmt
(to calc Promotional Accruals)
• Outsourcing Support for
Multi-Level Configurations
• Advanced Configuration
Modeling
• Resource Centric Scheduling
Workbench
• Integrated Maintenance and
Production Planning
• Quote & Proposal Mgmt
Planning
• Inventory Optimization Analytics
• Channel / Partner Management
• International Drop Shipments
• Transportation Planning
• Customer Consigned Inventory
• Option-Dependent Sourcing
• Procurement Contracts
• Special Pricing (Ship & Debit)
• Automated Spare Part Return
and Repair Processes
• RFID Transaction Support
• Trade Planning and Execution
• Deal Registration
Lower Total Cost of Ownership (TCO)
E-Business On Demand
Run on a Single Global Instance
Roles:
Needs:
App Admin
DB/AS Admin
Sys Admin
Consolidate Data Centers
and Databases
Low Cost Linux Hardware
HW Admin
Availability
Security
Performance
Change
Production Midtiers
100% Linux
Production DB
RAC Cluster (Unix)
Demo Environments
100% Linux
Development
100% Linux
Outsourced Customers
70% Linux
Oracle
Manages:
50% Lower Cost
50% Better Svc
Core Competence
Predictable Cost
Problems
Standardized Open Integration Platform
 3x Faster, 5x Cheaper
 Easy to Automate en Mass
 Highly Reliable
Oracle’s Experience with Linux
You
Manage:
• Business Events Infrastructure
• Industry Standard Protocols
• Centralized Integration Repository
Customers,
Suppliers,
Products, …
Simplify B2B Integration,
Application Connectivity,
and Process Management
Lower Total Cost of Ownership
Run on a Single Global Instance
Support Global Operations
 30 Languages
 Multiple Currencies
 Customers in 100+ Countries
 All Languages Installable in Same Unicode Instance
 Support for Statutory and Customary Local Requirements
Lower Total Cost of Ownership
Standardized Open Integration Platform
 Provide a unified view of customer data
 Protect and share information assets across all systems
 Standardize, cleanse
and enrich data
 Synchronize data
in near real-time
Siebel
Customers,
 Support key interactions
–
–
–
Suppliers,
Orders
Contracts
Service history
 Leverage pre-built
analytics
PeopleSoft
Products, …
Broadvision
Example: Customer Data Hub
Legacy
Customer
Case Studies
 Leading manufacturer of audio and video communications
products
- Barcelona factory produces over 2 million television sets annually
 Live on 11i
- Discrete Manufacturing, Advanced Supply Chain Planning,
Order Management, Financials
- Chose Oracle over SAP and BAAN
“Oracle Manufacturing has enabled us to cut manufacturing costs by up to 8%. It's the best ERP system
on the market for integrating new processes and advanced functionality. They offer the most
comprehensive suite of manufacturing solutions. Their Supplier Portal delivers substantial time and
resource savings by eliminating the need to compile and send daily reports to suppliers detailing our
advance requirements.”
- Manel Puig, IT Director, Sony España S.A.
 Reduced manufacturing costs 5-8%
 Reduced inventory levels 40% and time-to-market 30%
Panasonic
AVC
 Part of Matsushita Electric, one of the world’s largest
manufacturers of electronics products
- 30 manufacturing sites globally
 Live on Oracle 11i
- Advanced Supply Chain Planning, Constraint-Based Optimization,
Global Order Promising
- Accelerated planning cycle from 1 month to 1 week
- Increased on-time delivery and customer satisfaction
- Reduced overall order-to-cash cycle time
“Oracle gave Panasonic AVC more disciplined supply chain practices to significantly
reduce inventories and increase customer satisfaction.”
– Paul Rizos, Principal Consultant, KPMG Consulting
 Decreased production time by 82%
 Reduced inventory levels by 25%
 Saved $26M in on-hand inventory processing costs
 Leading global provider of high quality display equipment
- Leading non-captive monitor brand in the U.S.
- Products include computer monitors, flat panel displays, projectors, and the
latest SuperPDA, Tablet PC & HDTV technology
 Live on 11i single global instance
- Purchasing, Discrete Manufacturing, Order Management, iStore, Fianancials
- Single global instance for North & South America, Asia and Europe with
standardized business processes (replaced 3 separate systems)
- Access to real-time quality statistics with daily online monitoring
“Oracle applications are the nervous system of our corporation. We couldn't run without them. With our
new global instance we have the infrastructure to grow to a $10 billion company. Oracle systems can
take ViewSonic anywhere our CEO and Chairman want to go. And, we can now support them with the
information they need to make critical business decisions.”
-- Robert Moon, VP Info Services
 Saved $2.5M annually with reduced IT personnel & hardware costs
 Decreased time to close financial books from 2 weeks to 3 days
 Leading designer, manufacturer, and distributor of high-performance
audio systems
–
–
Serve mobile, professional, and home theater markets
Nearly 800 employees in 5 offices around the world
 Live on Oracle 11i
–
–
–
Adv Supply Chain Planning, Discrete Manufacturing, Order Mgmt,
Adv Pricing, Financials
Upgraded to 11i in only 3 days with no customizations
Improved order fulfillment time; most orders shipped the same day
“We are running a 24/7 business and needed a supplier that could respond to our needs
immediately, regardless of time of day or geographic location. Oracle emerged the clear
winner. And Oracle’s position and single-source solution were attractive to us.”
-- Dave Richards, CIO & VP of Information Technology
 Increased inventory accuracy to 99.5%, a 30% increase
 Decreased planning cycle time by 50%
 Reduced order entry time by 75%
Oracle Consumer Electronics Solutions
Establish and Sustain Profitable Innovation
Adopt Lean Operations to Manage Demand Variability
Manage and Grow a Profitable Service Business
Command and Control Outsourced Operations
Improve Sales Channel Visibility and Collaboration
Information Age Applications
Appendix:
RosettaNet Offering
Current Integration Shortcomings
Latent, Linear Information Flow
Sub
Assy
EMS
Comp
Mfg
Comp
Mfg
OEM
EMS
Fab
Large
Supplier
3PL
Small
Supplier
 Information Delays
and Distortion
 Poor Planning
Synchronization
 High Forecast Variability
 Lacking Visibility
to Exceptions
 Missing Inter-Enterprise
Strategy
RosettaNet At-a-Glance
Developed by High Tech for Fast-Paced Business
 Agreed-Upon, Processes for Business Over the Internet
 XML-Based Standards to Support Processes
–
–
–
PIPs: Defined business processes between trading partners
TPAs: Electronic “business contract” between trading partners
RNIF: Document exchange process; specifies authentication, etc.
 Advantages
–
–
–
–
Eliminate information latency; provide global, real-time visibility
Achieve high degree of scalability, extensibility and flexibility (not EDI)
Decrease transaction costs over time
Architected for the business user
Extend Process Integration Beyond Your Company
Oracle’s RosettaNet Solution
Your Company
Customers
Business Process
Management
Real
Time
XML
Trading Partner
Management
RosettaNet PIP
Check:
• Contents
• Process
• Transport
XML
TPAs
A
d
a
p
t
e
r
Security
Validation
Transform
Logging
Transaction
Monitoring
Mgmt
A
d
a
p
t
e
r
RosettaNet PIP
XML
Check:
• Contents
• Process
• Transport
TPAs
Run-Time / Common Services
Real
Time
XML
Suppliers
Oracle.com
Oracle
11i Apps
Oracle Trading Partner Solution
Adaptive Infrastructure for Dynamic Businesses
• Seamless Connectivity Between Public & Private Processes
–
–
–
Private processes trigger public processes
Pre-built mappings for in and outbound process integration
Support for existing IT infrastructure
• Rapidly Achieve Critical Mass with Trading Partners
–
–
–
–
Empower business users to initiate and manage relationships
Leverage same PIP for multiple partners
Integrate to legacy / 3rd party systems via adapters
Small-to-medium enterprise focus; self-service and affordability
Oracle Trading Partner Solution
Complete on Integrated Technology Stack






Integrated tools for easy TPA creation, management & validation
Integrated business intelligence and data analysis
Integrated business portal for visibility and transactions
Integrated workflow and process management tools
Integrated trading partner performance (TPA, real-time status, etc.)
Integrated security and RNIF support without service fees
100% Pre-Integrated
$$$ Integration
Bus Proc Mgmt
B2B Integration
Manage
Business
Collaboration
Web Services
vs.
Intelligence
TPA Mgmt
Middleware
Portal & Workflow
Security/RNIF Support
Manage
Technology &
Maintenance
Sample Product Info Flow
2A12 PIP Capability:
Supplier
(Component)
Buyer
(OEM)
Workflow Driven
Distribute Product Master
Enables supplier to create
product master and distribute
device-level product
identification to a buyer
Collaboration
Specify Requirements
Check w/ Mfg
Real
Time
Create
Prod Master
Notification
Product family attributes
Location-specific data
Procurement data
Product lifecycle info
Check w/ Supplier
Approve
Send
Message
2A12
PIP
Receive
Message
Load
MRP
Process
Prod Master
Notification
3A2
PIP
Check Prod
Availability
Workflow Driven
3A4
PIP
Procure
Product
Sample Planning Flow
4Ax PIP Capability:
Buyer
(Channel)
Workflow Driven
Collaborative Forecasting
Process for developing
collaborative forecasts
between buyer and
supplier
Collaboration
Check w/ Sales
Real
Time
Check w/ Channels
Check Inventory
Create Forecast
Receive &
Analyze
Response
Send
Forecast
4A4 PIP
Supplier
(OEM)
Receive
Forecast
Check w/
Mfg
Start
Collaborative
Planning
4A5 PIP
Check w/
TPA & Create
Response
Adjust
Forecast
Workflow Driven
Send
Response
Sample Manufacturing Flow
Work In Process (WIP) Reporting
7Bx PIP Capability:
Supplier
(Component)
Workflow
Process for supplier to
distribute work in process
information to buyer
Check Inventory
Check w/ Supplier
Collaboration
Create
WIP
Notification
Real
Time
Check w/ Mfg & Assy
Receive
Error
Notice
Send
Message
Buyer
(OEM)
7B1
PIP
Receive
Message
Analyze
Notification
Create & Send
Error Notice
Check
for Errors
Workflow Driven
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Consumer Electronics Industry Story