E-commerce Data & Analysis
Core capabilities
Planet Retail
2013
1
A
Service
Contents
1. The e-commerce environment
2. Retailer Analysis
3. Case Study: ASOS
4. Country Analysis
5. Case Study: China
6. Consumer Insight
7. Meet the experts
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The e-commerce environment
The Challenge
With the online channel set to substantially outperform traditional formats, both suppliers and
retailers are looking to understand the opportunities and threats for their business. The real
challenge is determining where the growth is coming from and how it can be exploited in emerging
markets and fully realised in mature ones. Understanding the dynamics of this increasingly
competitive channel is essential in driving future growth.
The Solution
To help you achieve this, we have built an exciting new module, which will enable you to fully
understand the e-commerce market. We can help determine which countries and sectors have
the most growth potential and which retailers are set to outperform. Our e-commerce specialists
have created this module using a robust methodology, allowing detailed interrogation of current
and forecasted data.
NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine
levels of spend online via different devices, gain a clear picture of what drives people to shop
online; understand what influences their purchasing decisions; learn how they could be
encouraged to shop more via the internet; and discover what is important to them when doing
so.
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What is E-commerce Data & Analysis?
Consumer Data
Country Analysis
Financial & critical
analysis
Internet access & use
Social Media
Visitation data
Non-store channels
used
Drivers of online
spend
Forecasting &
developments
Forecasting
Fashion
Category spend
M-commerce
Satisfaction & Net
Promote Score
Concept & Strategy
Website audits
Social Media
M-commerce
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Consumer Insight
Retailer Profiles
Device spend
Spend per head
Frequency of shop
(Trend Reports)
BRIC
Multi-channel
Grocery
US-specific
Retailer Analysis
Understanding the e-commerce channel
E-commerce: Retailer Analysis
 Online sales figures of over 150 e-commerce retailers across
10 key markets
 Fully integrated into the Planet Retail online portal
 Forecasted 5 years ahead to give your business the ultimate competitive
advantage
 Detailed analysis of a retailer’s multi-channel strategy including social media
and m-commerce
Financial & critical
analysis
Visitation data
Forecasting &
developments
 Assessment of a retailer’s online operation, including SKU count by product
 Extensive audit of a retailer’s websites to reveal features and functionality
 Detailed data on multi-channel operation, including number of click &
collect stores
Satisfaction & Net
Promoter Score
Concept & Strategy
 Consumer Data
 Visitation data & conversion rates
Website audits
 Shopper profiling
 Customer satisfaction & Net Promoter Score
Social Media
M-commerce
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*Forecasted by 5 years
Case Study: ASOS
Case Study: ASOS
 Almost two-thirds of sales now come from outside the UK
 Looking to remove purchasing barriers to drive international expansion
UK
+26%
USA
+344%
EU
+303%
Total retail sales +379%
International sales +597%
RoW
+882%
Aim is to generate £1billion in sales from 5 key markets by 2015
International markets set to account for 86% of sales by 2015.
China & Russia BIGGEST opportunity
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Dedicated websites
Case Study: ASOS
Snap-shot of online
& multi-channel
proposition
Overview of online
and multi-channel
operations and
capabilities
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Cast Study: ASOS
Detailed critical
analysis of online and
multi-channel strategy
and operation
Critical assessments of
social media and
m-commerce strategies
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Case Study: ASOS
Detailed audit of retailer’s ecommerce and multichannel capabilities,
including presence on social
networks and fulfilment
options. Allows you to
determine what best-in-class
looks like.
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Comprehensive
analysis of product
categories sold, with
number of products
available on each
website operated.
Case Study: ASOS
Overview of
payment options and
customer care
facilities available on
website.
Complete review of
website’s
functionality. Assess
the usability of the
website to determine
what winning online
shopping
experiences look like,
and identify
innovation and
technology
enhancement that
will result in high
conversion rates.
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Country Analysis
Understanding the e-commerce market
E-commerce: Country Analysis
 Gain a comprehensive understanding of the e-commerce
market and shopper across 10 key markets
Internet access & use
Non-store channels used
 Fully integrated into the Planet Retail online portal
 Total value of the e-commerce market forecasted 5 years ahead
 Sales broken down by non-store channel including online, catalogue, mail
order, and TV shopping
 Broken down into 14 categories
 Broken down by device (mobile, tablet, PR, laptop)
 Spend per head by category and by device
 Frequency of shopping by category, and by device
Category spend
Forecasting
Device spend
Spend per head
Frequency of shop
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Which retailers and markets are covered?
Alliance Boots
Amazon
Apple
Arcadia Group
ASOS
Debenhams
Dixons Retail
Home Retail Group
John Lewis
Kingfisher
M and M Direct
Marks & Spencer
N Brown
Next
Ocado
Otto Group
PPR
QVC
Rakuten
Sainsbury
Shop Direct
Staples
Tesco
Walmart
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Amazon
Apple
ASOS
Best Buy
Costco
CVS
Dell
Gap (The)
Home Depot (The)
Kohl's
Lowe's
Newegg
Office Depot
QVC
Rakuten
Sears
Staples
Target
Walgreens
Walmart
Adeo
Casino
Grupo MM
Hermes
Lojas Americanas
Magazine Luiza
Maquina de Vendas
O Boticário
Portcasa
Staples
Walmart
Adeo
Amazon
Auchan
Carrefour
Casino
Darty
Dixons Retail
ITM (Intermarché)
Leclerc
Louis Delhaize
Metro Group
Otto Group
Oxylane
PPR
Rakuten
Système U
vente-privee.com
Amazon
Conrad
Delticom
Dixons Retail
Edeka
Globus
K-Mail Order
Medion
Metro Group
Otto Group
QVC
Rakuten
Schwarz Group
Tengelmann
Weltbild
Zalando
Which retailers and markets are covered?
Amazon
Coop Italia
Dixons Retail
Esselunga
Media Shopping
Metro Group
PAM
QVC
Yoox Group
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Auchan
Holodilnik
Komus
Kupivip
M.video
Metro Group
Otto Group
Ozon
Pleer
PPR
Svyaznoy
Utkonos
Weltbild
Wildberries
AEON
Amazon
Apple
Askul
Cecile
DHC
dinos
Edion
Isetan Mitsukoshi
J. Front Retailing
Joshin Denki
Jupiter Shop
Channel
LAWSON
Nissen Group
Nojima
Otto Group
QVC
Rakuten
Senshukai
Stream
Uny
Walmart
Yamada Denki
360buy
51buy
Amazon
Askul
Auchan
Carrefour
Dangdang
GOME
MecoxLane
Newegg
Suning
Vancl
Walmart
Amazon
Emart India
Flipkart
Future Group
Homeshop18
Indiaplaza
K Raheja Corp
Myntra.com
Naaptol
Yebhi
Case Study: China
Case Study: China - Methods of accessing the internet
Determine how online shoppers
are accessing the internet.
Revealing role of different devices,
such as Smartphones and tablets
in online and multi-channel
shopping
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Case Study: China - No. of days per month internet used for each activity
Determine how online shoppers
are using their internet access.
Revealing the proportion using it
to shop, and the engage in social
media etc.
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Case Study: China - Online spend by Device
Determine how much is spent
online using a computer, mobile
phone and tablet. See spend by
each device broken down by key
product categories
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Case Study: China - Proportion Spent
Determine levels of spend by each
demographic. Spend is broken
down by main product categories.
Identify biggest spenders in each
category online
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Case Study: China – Non-store channels used to shop each category
Key indicators of online shopping
behaviour, such as spend per
head, frequency of online
shopping. All broken down by
non-store channels used, product
category, and devices used to shop
online
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Consumer Insight
Bringing the data to life with in-depth Reports
Understanding the E-commerce shopper
NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels
of spend online via different devices, gain a clear picture of what drives people to shop online;
understand what influences their purchasing decisions; learn how they could be encouraged to shop
more via the internet; and discover what is important to them when doing so.
Country’s populace accurately represented
 7,364 men and 7,325 women surveyed
 Trusted partner Research Now provided online panellists
Full behavioural & attitudinal study
 Who - demographic profiling, identifying the most
valuable online shoppers
Granularity to help ensure accurate online spending
 What - how frequently categories are bought online,
spend by category and in total, spend per head
 Grocery, health & beauty, clothing & footwear, DIY & gardening,
home & homewares, car accessories & parts, consumer
electronics, mobile communications, office supplies,
entertainment, sports, toys & games, parent & baby, digital media
 Why (and why not) – satisfaction drivers, factors of
importance, barriers to spend, purchasing decision
influencers
 How - use of each channel to shop, devices used (PC,
mobile, tablet). Role of mobile in the path to purchase
 Current and future habits - spend in each channel and
likelihood of each channel being used in future
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Established and emerging e-commerce markets
 UK, USA, Italy, France, Germany, Russia, India, China, Japan, Brazil
Bringing the data to life
Our in-depth Trend Reports deliver the ‘So what?’ and the ‘What now?’ insight to accompany our consumer data
Social Media
Drivers of online spend
Fashion
M-commerce
BRIC
Multi-channel
Grocery
US-specific
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Bringing the data to life
Drivers of online spend
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Bringing the data to life
Drivers of online spend
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Bringing the data to life
Drivers of online spend
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Coming Soon
Exciting new content and functionality
Coming Soon
 RSS feeds with the latest e-commerce news and developments
 Market share
 Category and device spend forecasted by 5 years
 Dedicated Data Analysis tool for interrogating e-commerce data across retailers and countries
 Extended retailer coverage focusing on China, Russia, the USA and the UK
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Meet the experts
Malcolm Pinkerton
Research Director, E-commerce
[email protected]
Based in London, Malcolm is responsible for Planet Retail’s e-commerce coverage. Malcolm
has been analysing and researching the industry since 2004, specialising in food and grocery,
home-related sectors and multi-channel retailing. He has worked for the British Retail
Consortium, Verdict Research and most recently the retail research agency ABA Market
Research. Malcolm regularly presents Planet Retail’s views to senior industry and
professional services audiences as well the media. He holds a Bachelor of Science in
industrial systems & business management from the University of Westminster, London.
Lisa Byfield-Green
Senior Retail Analyst, E-commerce
[email protected]
Lisa Byfield-Green is a Senior Retail Analyst, specialising in Leisure & Entertainment and ecommerce. Lisa is a regular contributor to television, radio and print media and a soughtafter speaker at conferences. She has published several recent reports for Planet Retail on ecommerce, m-commerce and social media trends and has specialist knowledge of ecommerce giant Amazon. Lisa has researched the global retail industry for more than 15
years and previously worked for a leading grocery retail publication. She has also worked in
the IT sector. Lisa holds a BA Honours in Modern Languages and European Studies (French
and German) from the University of Bath.
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All images ©Planet Retail Ltd unless otherwise stated.
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