E-commerce Data & Analysis Core capabilities Planet Retail 2013 1 A Service Contents 1. The e-commerce environment 2. Retailer Analysis 3. Case Study: ASOS 4. Country Analysis 5. Case Study: China 6. Consumer Insight 7. Meet the experts 2 The e-commerce environment The Challenge With the online channel set to substantially outperform traditional formats, both suppliers and retailers are looking to understand the opportunities and threats for their business. The real challenge is determining where the growth is coming from and how it can be exploited in emerging markets and fully realised in mature ones. Understanding the dynamics of this increasingly competitive channel is essential in driving future growth. The Solution To help you achieve this, we have built an exciting new module, which will enable you to fully understand the e-commerce market. We can help determine which countries and sectors have the most growth potential and which retailers are set to outperform. Our e-commerce specialists have created this module using a robust methodology, allowing detailed interrogation of current and forecasted data. NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels of spend online via different devices, gain a clear picture of what drives people to shop online; understand what influences their purchasing decisions; learn how they could be encouraged to shop more via the internet; and discover what is important to them when doing so. 3 What is E-commerce Data & Analysis? Consumer Data Country Analysis Financial & critical analysis Internet access & use Social Media Visitation data Non-store channels used Drivers of online spend Forecasting & developments Forecasting Fashion Category spend M-commerce Satisfaction & Net Promote Score Concept & Strategy Website audits Social Media M-commerce 4 Consumer Insight Retailer Profiles Device spend Spend per head Frequency of shop (Trend Reports) BRIC Multi-channel Grocery US-specific Retailer Analysis Understanding the e-commerce channel E-commerce: Retailer Analysis Online sales figures of over 150 e-commerce retailers across 10 key markets Fully integrated into the Planet Retail online portal Forecasted 5 years ahead to give your business the ultimate competitive advantage Detailed analysis of a retailer’s multi-channel strategy including social media and m-commerce Financial & critical analysis Visitation data Forecasting & developments Assessment of a retailer’s online operation, including SKU count by product Extensive audit of a retailer’s websites to reveal features and functionality Detailed data on multi-channel operation, including number of click & collect stores Satisfaction & Net Promoter Score Concept & Strategy Consumer Data Visitation data & conversion rates Website audits Shopper profiling Customer satisfaction & Net Promoter Score Social Media M-commerce 6 *Forecasted by 5 years Case Study: ASOS Case Study: ASOS Almost two-thirds of sales now come from outside the UK Looking to remove purchasing barriers to drive international expansion UK +26% USA +344% EU +303% Total retail sales +379% International sales +597% RoW +882% Aim is to generate £1billion in sales from 5 key markets by 2015 International markets set to account for 86% of sales by 2015. China & Russia BIGGEST opportunity 8 Dedicated websites Case Study: ASOS Snap-shot of online & multi-channel proposition Overview of online and multi-channel operations and capabilities 9 Cast Study: ASOS Detailed critical analysis of online and multi-channel strategy and operation Critical assessments of social media and m-commerce strategies 10 Case Study: ASOS Detailed audit of retailer’s ecommerce and multichannel capabilities, including presence on social networks and fulfilment options. Allows you to determine what best-in-class looks like. 11 Comprehensive analysis of product categories sold, with number of products available on each website operated. Case Study: ASOS Overview of payment options and customer care facilities available on website. Complete review of website’s functionality. Assess the usability of the website to determine what winning online shopping experiences look like, and identify innovation and technology enhancement that will result in high conversion rates. 12 Country Analysis Understanding the e-commerce market E-commerce: Country Analysis Gain a comprehensive understanding of the e-commerce market and shopper across 10 key markets Internet access & use Non-store channels used Fully integrated into the Planet Retail online portal Total value of the e-commerce market forecasted 5 years ahead Sales broken down by non-store channel including online, catalogue, mail order, and TV shopping Broken down into 14 categories Broken down by device (mobile, tablet, PR, laptop) Spend per head by category and by device Frequency of shopping by category, and by device Category spend Forecasting Device spend Spend per head Frequency of shop 14 Which retailers and markets are covered? Alliance Boots Amazon Apple Arcadia Group ASOS Debenhams Dixons Retail Home Retail Group John Lewis Kingfisher M and M Direct Marks & Spencer N Brown Next Ocado Otto Group PPR QVC Rakuten Sainsbury Shop Direct Staples Tesco Walmart 15 Amazon Apple ASOS Best Buy Costco CVS Dell Gap (The) Home Depot (The) Kohl's Lowe's Newegg Office Depot QVC Rakuten Sears Staples Target Walgreens Walmart Adeo Casino Grupo MM Hermes Lojas Americanas Magazine Luiza Maquina de Vendas O Boticário Portcasa Staples Walmart Adeo Amazon Auchan Carrefour Casino Darty Dixons Retail ITM (Intermarché) Leclerc Louis Delhaize Metro Group Otto Group Oxylane PPR Rakuten Système U vente-privee.com Amazon Conrad Delticom Dixons Retail Edeka Globus K-Mail Order Medion Metro Group Otto Group QVC Rakuten Schwarz Group Tengelmann Weltbild Zalando Which retailers and markets are covered? Amazon Coop Italia Dixons Retail Esselunga Media Shopping Metro Group PAM QVC Yoox Group 16 Auchan Holodilnik Komus Kupivip M.video Metro Group Otto Group Ozon Pleer PPR Svyaznoy Utkonos Weltbild Wildberries AEON Amazon Apple Askul Cecile DHC dinos Edion Isetan Mitsukoshi J. Front Retailing Joshin Denki Jupiter Shop Channel LAWSON Nissen Group Nojima Otto Group QVC Rakuten Senshukai Stream Uny Walmart Yamada Denki 360buy 51buy Amazon Askul Auchan Carrefour Dangdang GOME MecoxLane Newegg Suning Vancl Walmart Amazon Emart India Flipkart Future Group Homeshop18 Indiaplaza K Raheja Corp Myntra.com Naaptol Yebhi Case Study: China Case Study: China - Methods of accessing the internet Determine how online shoppers are accessing the internet. Revealing role of different devices, such as Smartphones and tablets in online and multi-channel shopping 18 Case Study: China - No. of days per month internet used for each activity Determine how online shoppers are using their internet access. Revealing the proportion using it to shop, and the engage in social media etc. 19 Case Study: China - Online spend by Device Determine how much is spent online using a computer, mobile phone and tablet. See spend by each device broken down by key product categories 20 Case Study: China - Proportion Spent Determine levels of spend by each demographic. Spend is broken down by main product categories. Identify biggest spenders in each category online 21 Case Study: China – Non-store channels used to shop each category Key indicators of online shopping behaviour, such as spend per head, frequency of online shopping. All broken down by non-store channels used, product category, and devices used to shop online 22 Consumer Insight Bringing the data to life with in-depth Reports Understanding the E-commerce shopper NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels of spend online via different devices, gain a clear picture of what drives people to shop online; understand what influences their purchasing decisions; learn how they could be encouraged to shop more via the internet; and discover what is important to them when doing so. Country’s populace accurately represented 7,364 men and 7,325 women surveyed Trusted partner Research Now provided online panellists Full behavioural & attitudinal study Who - demographic profiling, identifying the most valuable online shoppers Granularity to help ensure accurate online spending What - how frequently categories are bought online, spend by category and in total, spend per head Grocery, health & beauty, clothing & footwear, DIY & gardening, home & homewares, car accessories & parts, consumer electronics, mobile communications, office supplies, entertainment, sports, toys & games, parent & baby, digital media Why (and why not) – satisfaction drivers, factors of importance, barriers to spend, purchasing decision influencers How - use of each channel to shop, devices used (PC, mobile, tablet). Role of mobile in the path to purchase Current and future habits - spend in each channel and likelihood of each channel being used in future 24 Established and emerging e-commerce markets UK, USA, Italy, France, Germany, Russia, India, China, Japan, Brazil Bringing the data to life Our in-depth Trend Reports deliver the ‘So what?’ and the ‘What now?’ insight to accompany our consumer data Social Media Drivers of online spend Fashion M-commerce BRIC Multi-channel Grocery US-specific 25 Bringing the data to life Drivers of online spend 26 Bringing the data to life Drivers of online spend 27 Bringing the data to life Drivers of online spend 28 Coming Soon Exciting new content and functionality Coming Soon RSS feeds with the latest e-commerce news and developments Market share Category and device spend forecasted by 5 years Dedicated Data Analysis tool for interrogating e-commerce data across retailers and countries Extended retailer coverage focusing on China, Russia, the USA and the UK 30 Meet the experts Malcolm Pinkerton Research Director, E-commerce [email protected] Based in London, Malcolm is responsible for Planet Retail’s e-commerce coverage. Malcolm has been analysing and researching the industry since 2004, specialising in food and grocery, home-related sectors and multi-channel retailing. He has worked for the British Retail Consortium, Verdict Research and most recently the retail research agency ABA Market Research. Malcolm regularly presents Planet Retail’s views to senior industry and professional services audiences as well the media. He holds a Bachelor of Science in industrial systems & business management from the University of Westminster, London. Lisa Byfield-Green Senior Retail Analyst, E-commerce [email protected] Lisa Byfield-Green is a Senior Retail Analyst, specialising in Leisure & Entertainment and ecommerce. Lisa is a regular contributor to television, radio and print media and a soughtafter speaker at conferences. She has published several recent reports for Planet Retail on ecommerce, m-commerce and social media trends and has specialist knowledge of ecommerce giant Amazon. Lisa has researched the global retail industry for more than 15 years and previously worked for a leading grocery retail publication. She has also worked in the IT sector. Lisa holds a BA Honours in Modern Languages and European Studies (French and German) from the University of Bath. 31 All images ©Planet Retail Ltd unless otherwise stated.