Utility Update on
Energy Savings Assistance Program &
CARE Program
2009-2011 Activity
LIOB Meeting
January 26, 2012
San Diego, California
Energy Savings Assistance Program
2009-2011 Activity
PG&E
SCE
SDG&E
SoCalGas*
Budgets
Expenditure
$383,925,905
$159,526,172
$55,607,278
$224,725,250
Budget
$416,912,752
$180,716,942
$61,987,160
$217,700,993
92%
88%
90%
103%
Homes Treated
341,193
278,426
63,355
356,586
Goal
340,884
250,336
61,152
400,278
100%
111%
104%
89%
130,225,026
82,196,105
20,598,051
NA
32,088
23,292
2,426
NA
6,805,151
NA
1,095,621
8,232,178
Percent Expenditure
Activity
Percent Treated
Energy Savings
kWh
kW
Therms
*Budget reflects Program Years (PY) 2009-2011 Annual Base and does not include $4.1 million in carry-over funds
from PY2008.
2
CARE Penetration
2009-2011
Participants
Estimated Eligible
Participants
Year-to-Date
Penetration
Rate
PG&E
1,532,692
1,699,660
90.2%
SCE
1,451,325
1,437,537
99.1%
SDG&E
308,596
362,551
85.1%
SoCalGas
1,716,495
1,847,296
92.9%
Note: Information as of December 31, 2011
3
2009 - 2011 Studies
Studies
IOU
Complete
Report
Non-Energy Benefits (NEBs) Study
Joint Utility
Y
Y
2009 LIEE Process Evaluation
Joint Utility
Y
Y
2009 LIEE Impact Evaluation
Joint Utility
Y
Y
Refrigerator Degradation Study
Joint Electric
Utility
N [1]
N [1]
LI Market Segmentation Study
PG&E, SCE
Y
N [2]
CARE Recert & PEV Non-Response
Study
PG&E
Y
Y
2009-2011 Studies and Pilots were authorized in D.08-11-031, Tables on p.142.
[1] This study is occurring during 2010-2012. Phase I was completed in 2011 and
data was used in the 2012-2014 ESA Program Applications.
[2] SCE/PG&E Analysis completed in 2011; SCE Report Finalized.
4
2009 - 2011 Pilots
Pilots
IOU
Complete
Report
Microwaves
PG&E
Y
Y
High Efficiency Clothes Washers
PG&E
Y
Y
City Of San Joaquin (Fresno Co)
PG&E
Y
N [1]
On-Line LIEE-EPO Training
PG&E
N [2]
N [2]
Forced Air Unit (FAU)
SoCalGas
Y
Y
In-Home Display
SDG&E
Y
N [3]
PCT
SDG&E
Y
N [3]
2009-2011 Studies and Pilots were authorized in D.08-11-031, Tables on p.142.
[1] The evaluation will be completed within 180 days of Dec. 31, 2011 pilot
completion.
[2] This training pilot will begin in 2010 and will conclude in 2012. The evaluation
will be completed within 180 days of project completion.
[3] Report should be completed by late January or early February, 2012.
5
Marketing Outreach Budgets
Percent of Outreach Budget Spent on Ethnic Media from General
Mass Media for CARE and the Energy Savings Assistance Program*
PG&E
SCE
2011
2012
2013
2014
100%
>80% (est) **
>80% (est) **
>80% (est) **
SCE actively promotes low-income programs in press releases which are
unpaid. Otherwise, ethnic and general mass media outreach for CARE and
the Energy Savings Assistance Program are not funded out of program
outreach budgets.
SDG&E
29%
30%
30%
30%
SoCalGas
47%
>50% (est) **
>50% (est) **
>50% (est) **
* Ethnic media are media outlets (newspapers, magazines, radio, web, TV) that target different
ethnic communities and not necessarily ethnic-owned. Ethnic media do not include targeted
marketing campaigns with in-language promotion to ethnic communities such as direct mail and
automated outbound calls. All applications and brochures are available in multiple languages.
** Estimates of ethnic media spent as a percentage of paid mass media spent for CARE and the
Energy Savings Assistance Program.
Service Disconnections
Average Balance Prior to
Service Disconnection *
PG&E
$638.00
SCE
$417.47
SDG&E
$160.00
SoCalGas
$134.15
* Information for December, 2011
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