EUA Conference, Marseille, 1st – 3rd April 2004
Universities and Society: Engaging Stakeholders
Establishing Strategic Priorities
Prof. Fuada Stanković, Rector
Case study: University of Novi Sad
About the University of Novi Sad
University of Novi Sad (UNS) started in 1954 with two
faculties: Agriculture and Humanities/Sciences.
Today it is a comprehensive university with 13 faculties:
1. Academy of Arts
2. Agriculture
3. Chemical engineering
4. Civil engineering
5. Technical sciences/Engineering
engineering and telecommunications
Mechanical engineering
Computer engineering
6. Economics
7. Law
8. Medicine
9. Sciences
10. Social Sciences and Humanities
11. Sports
12. Teachers training
13. Teachers Training in Engineering and Management
UNS is the only university in the province of
Vojvodina with the population of about 2 million.
Second largest university in Serbia (after University
of Belgrade).
40.000 students
1600 teachers and researchers
2000 administrative staff
85% of all research in Vojvodina is concentrated at
the University.
Vojvodina is the most developed part of Serbia (at
the third place in the former Yugoslavia after
Slovenia and Croatia).
Major industries: agriculture, food processing,
refineries, metal industry, pharmaceuticals…
Inefficient use of water resources (Danube river and
Links between the University and
its social partners
1. High level of university autonomy
2. University is among founders and members of
different consortiums:
Sad Incubation Centre (with the local and
provincial government)
Centre for strategic planning (with
the provincial government)
Agency for SMEs development
Centre with state government
Strengths (continued)
3. SKILL - student company for services to SMEs
CORE - student services to different activities
within and outside the University (design and
organisation of University stand at the
4. Joint projects with NGOs within the University
(Association of students with special needs,
Roma students organisation…
Strengths (continued)
5. Joint projects with external NGOs (OSCE, Centre
for Democratic Elections - CESID, First Stop
6. Contracts at the University level with several
large companies (scholarships, donations in
equipment, joint projects)
7. Fund for talented students - 20 institutions
involved from companies to banks and local and
provincial governments, Bar Association of
Vojvodina, Chambers of Commerce
Strengths (continued)
8. Individual efforts in commercialisation of
9. Dispersed practice of LLL at the level of
faculties and departments
10. ALUMNI Association Established
11. Campus-based university
12. Website as a mean of communication with the
inner and wider community
13. Technical condition for E-learning established
1. Lack of strategic priorities in facing stakeholders
2. Rather coincidental instead of more integrated
3. Lack of organized and systematic dialogue with
stakeholders on human resource development no systematic contacts with former students to get
opinions about the programmes and curricula and
their relevance for the needs of wider
4. Lack of tradition in joining the systematic social
dialogue by majority of university members and
external stakeholders
Weaknesses (continued)
5. Informal, individual instead of institutional links
among researchers and stakeholders
6. Decentralized LLL at the department and faculty
level instead of LLL centre at the University level
- organised approach to commercialisation of
knowledge is in the initial phase
7. Research strategy related to the regional
development is missing
8. No E- learning yet
Weaknesses (continued)
9. Lack of specialized office/officers to facilitate
dialogue with stakeholders
10. No representatives of industry in the University
11. No public adult education and evening classes
Students as stakeholders
University should offer students not only
professional knowledge but
also environment
which propagate civilising values of behaviour,
citizenship, freedom of thought and expression
(Magna Charta Universitatum).
The UNS strategy is to use the advantage of its
campus (and being comprehensive University) in
order to become a guardian of regional and national
cultures and an open space for citizens to come and
enjoy in different cultural events.
Academy of arts with its music, drama, fine arts
departments, foreign languages departments,
collections at biology department can offer
interesting events for the wider public as well as
other departments (lectures, round tables etc.).
The goal is to develop feeling of belonging to the
university community (corporate culture) within the
University (students, teaching staff, employees).
It is a long lasting process of changing image of the
University from an "ivory tower" to a precious
centre of knowledge, culture and highest ethical
values and a treasury for the wider environment.

Slide 1