PORTFOLIO COMMITTEE BRIEFING
ON
STRATEGIC OBJECTIVES AND 2010
FIFA WORLD CUP READINESS
National Department of Tourism
18 August 2009
Overview of the presentation
• Tourism at a glance (Trends and institutional
arrangements)
• Overview of Strategic Objectives, Priorities and
Performance Areas
• Rational for choice of the Priorities and Key Performance
Areas (KPA’s)
• Brief overview of indicators and Targets (2009/10)
• Progress on 2010 Preparation
• Lessons from the Confederation Cup and British and Irish
Lions Tour
• National Tourism Strategy Development Process
• Medium-Term Budget
• Monitoring and Evaluation Mechanisms
Tourism Role Players
3. Safety and Security,
Department of Health,
Department of Transport
4. TECSA and NDT
Transformation
Safety
Skills &
Service Levels
Product and
SMME
Strategy
Driven and
coordinated
by NDT
5. Theta, NDT,
Provinces &
Industry
Transport
Marketing
&
Branding
6. Department of
Transport (land and air)
Incentives
and Investment
Quality
Assessments &
7. The dti
2. Tourism Enterprise
Partnership & NDT
accommodation
1. South African Tourism,
Provinces and Industry
8. Tourism Grading
Council, Industry,
Register of Guides
(NDT and provinces)
Establishment of the National Department of
Tourism (NDT)
• Presidential proclamation (strengthening
tourism)
• Completed resource split of DEAT
• Draft Sector strategy in place
• Discussion document on legislation
development in place
• Purpose, Roles, Functions and draft
structure in place
South Africa continues to outperform global tourism growth. Global international
arrivals grew by 1.3% in 2008 while arrivals to South Africa grew by 5.5%
Year-on-Year Change in Foreign Arrivals to each region
20%
15%
13.4%
% Change
11.3%
10.2%
10%
8.3%
07 vs 06
7.9%
5.5%
5%
08 vs 07
6.1%
4.6%
4.7%
4.2%
3.6%
1.6%
1.3%
0.1%
0%
South
Africa
Africa
Asia and
the Pacific
Europe
Middle East Americas
World
2007Arrivals (Millions)
9
44.2
184.9
480.1
46.4
142.1
898
2008 Arrivals (Millions)
9.6
46.9
188.3
488.5
52.9
147.6
924
Note: UNWTO estimates incorporate provisional data for some regions
Source: Statssa Tourism & Migration release December 2008, SAT analysis; UNWTO World Tourism Barometer, Jan 2009
Arrivals to South Africa continues its upward climb reaching 9,6
million arrivals in 2008
Foreign Tourist Arrivals to South Africa, 1966-2008
12
9,6 million arrivals
in 2008
Rugby
Arrivals (Millions)
10
9/11
World Cup
First Democratic
Elections
8
Sanctions
against South
Africa lifted
6
Nelson Mandela
released
4
State of
Emergency
2
Sanctions Era
1970s and 80s – Stagnation

Stagnation drove low investment,
focus on narrow white domestic
market and costs
1990-1998 – Growth

Initial period of short-term profittaking followed by period of
investment growth and entry of
foreign players
*Comments captured above based on opinion of participants interviewed and anecdotal evidence
Source: StatsSA, Tourism & Migration release
2008
2006
2004
2002
2000
1998
1996
1994
1992
1990
1988
1986
1984
1982
1980
1978
1976
1974
1972
1970
1968
1966
0
1998-2004 – Cyclicality
 Global events, currency volatility
drove uncertainty and short-term
strategy by firms
 Investment rates remain weak
overall
Market share
• Tourism contribution in 2008 8,4% (R178,6bilion GDP, number of
jobs 1 014 000)
• Estimate Global decline by 8% to April 2009
• UN Would Tourism Org (UNWTO) projects a further 5 – 6 % decline
globally
• 2.5% decline in arrival in the 1st 3 months
• Events driven increase/growth in the 2nd quarter (Confed Cup, Indian
Premier League and Lions Cup)
• Land Market still the most resilient
• Spend per tourist has not been affected (air travelers are those less
affected by economic crisis)
• Distribution continues to be a challenge - Business Tourism (main
driver behind the decline) and land market driven by shopping
experience
• Challenges include – economic crisis, health and crime
Transformation
• The main players in the industry are transformed
• Sector codes acquired legal status in the 1st quarter of
2009
• Matching facility in place
• The industry is dominated by businesses with turnover of
less than R5m (mainly family businesses)
• Challenges regarding access to finance for deals
• 1st compliance report due end of the year
• Challenges with multiplicity of the legislative framework
for government procurement
• High turnover rate of black managers due to demand
• Limited investment in skills development
Enterprise Development
1st quarter:
• Over 342 SMMEs (246 of which are HDE)
assisted to a tune of R83,992,525 worth of
transactions
• 8 380 Non hotel rooms signed for inclusion in
accommodation inventory for World Cup™
• 321 Emerging tour operators trained
• Heritage clusters developed in four Host Cities, namely Cape
Town, Durban, Nelspruit and Soweto
Enterprise Development
For 2008/9 financial year alone:
• Increase in turnover of R568 million generated for enterprises supported
tthrough TEP
• 9 879 Person years of work created on
• 1 436 Enterprises assisted through the Business Development Fund,
•
of which 66% were historically disadvantaged
• 944 Tourism small businesses trained on Business Skills
• 1 222 Tourism small businesses trained on SA Host
• 3 068 Tourism small businesses trained on tourism toolkits
• 60 Tourism small businesses mentored
• 50 three-year growth strategies developed for small businesses with
•
a turnover of more than R1million and operating for longer than 5
•
years
• 4 Tourism clusters developed
• 285 Craft sales generated
• 3 053 Non-hotel rooms signed up for 2010
Skills development
• Tourism Career Fair (hosted 15 000 learners in 2008/9 – expecting
20 000 in 2009/10)
• 4030 Ambassador trained
• Excellence programme in place
• 1657 tourism SMMEs have been trained in tourism related business
skills.
• 6 graduates where put on special hotel management training with a
hotel group in Canada.
• 65 tourist guides across provinces received foreign language
training in Spanish, Portuguese, French and German all of which are
languages spoken in soccer loving countries.
• Finally, an agreement has been struck with Spain Embassy for
training of 40 tourist guide in September 2009.
Quality Assurance and Removal of
blockages
• 610 new properties graded in the 1st quarter
• 1 242 properties renewed their grading
• There is a number requests for late renewals (within
policy provision)
• Universal access still a challenge (to be addressed in the
new strategy)
• Need to strengthen quality assurance beyond just
accommodation grading
• Reduction of visa turn around times – Nigeria, China etc
• Rollout of the airlift strategy
• Responsible Tourism Guidelines for industry in place
Broader Medium-Term Strategic Objectives
strengthening the tourism sector
• Establish a National Vision and Strategy for the Tourism
Sector
• Establish a National Legal Framework for the Tourism
Sector
• Establishment of a National Department of Tourism
• Grow and sustain the market share (domestic and
International)
• Develop and Transform the Tourism Sector
• Create Jobs and Alleviate Poverty (to split from the
Environment Sector EPWP)
• Promote corporate and cooperative good governance
Rational for 2009/10 Priorities KPA’s
MTSF PRIORITY
DEPARTMENTAL PRIORITIES
Speed up growth and
transformation of the
economy to create
decent work and
sustainable
livelihoods
•
•
•
•
•
•
Strengthening and growing Tourism
Sector transformation
SMME development
Sustainable Job creation
Sustainable GDP Growth
2010 FIFA World CupTM
Massive programme
to build social and
economic
infrastructure
•
•
Tourism Product Development
2010 FIFA World CupTM
Rural development
•
Rural, Cultural and Heritage Tourism
development
Promote geographic spread i.t.o visited
Provinces
•
14
Rational for 2009/10 Priorities and KPA’s
MTSF PRIORITY
DEPARTMENTAL PRIORITY
The fight against
crime and
corruption
•
Tourism safety awareness and victim support
Cohesive and
sustainable
communities
•
•
Community development through implementation
of poverty alleviation projects
Promote domestic tourism
Create a better
Africa and a better
world
•
NEPAD Tourism Programme rollout
Education
•
Tourism Human Resources development
Programme
15
Key Priorities and KPA’s (Mandate related)
• Development of the National Tourism Strategy
• Review the National Tourism Legislation
• Ensure South Africa's (Tourism) readiness for
the 2010 FIFA World CupTM
• Promote Tourism Product Development
(Including product diversification – sports,
medical, events, cultural, business tourism etc)
• Sustainably grow the sector
• Sustainable Job Creation
• Tourism Sector Transformation
Key Priorities and KPA’s (Mandate Related)
• Implementation of the Social Reasonability Programme
linked to EPWP (Job creation, skills and infrastructure
development)
• Ensure adequate and relevant skills availability (HRD
strategy implementation)
• Quality assurance for tourism products and services
(accommodation grading and system review)
• Promote Responsible Tourism (Good corporate
citizenship by Industry – includes Universal Access
Principles)
• Marketing South Africa as an international destination of
choice (Growing the GDP, Job creation, tourist spend,
geographic spread and seasonality)
• Promote domestic tourism
Key Priorities and KPA’s (Governance Related)
•
•
•
•
•
•
Enable Parliamentary oversight
Strengthen Tourism Cooperative Governance (improve
intergovernmental Cooperation and Coordination)
Ensure quality stakeholder engagement
Ensure financial resourcing of the sector strategy
Ensure availability of adequate human capital –
(government capacity)
Facilitate risk management (including better
understanding of sector vulnerabilities)
Key Priorities and KPA’s (Governance Related)
•
•
•
•
•
Facilitate affirmative procurement (use of
government procurement lever to promote
transformation)
Improved knowledge and information management
(including access to quality and timely sector
information)
To be a transformed employer of choice
Ensure effective entity oversight
Maintain high standards of accountability and
responsibility (achieve unqualified audits)
2009/10 Targets
Skills availability in the tourism sector.
•KPI
Target 2009/10
% Implementation of Tourism HRD Strategy
50%
% Implementation of Tourism Service Excellence
Strategy
50%
Number of existing tourist guides up-skilled and new
entrants training
160
Number of training and placement opportunities created
internationally and nationally.
150
2009/10 Targets - Quality of Tourism products and services
KPI
Target 2009/10
Number of accommodation
establishments graded
1632 new properties to be
graded
6007 properties to renew their
grading
% of public sector reporting on procurement
from graded establishments
45% of national public sector
departments
National guidelines for mandatory
registration for tourism businesses in place
Research international and
national guidelines for
mandatory registration of
tourism businesses
Structural arrangements for tourism quality
assurance for South Africa Reviewed.
Review legislation and make
recommendations to create a
tourism quality assurance
agency for SA
2009/10 Targets Promote Responsible Tourism
KPI
Target 2009/10
Awareness material on the importance of
energy efficiency for the industry published
Brochure containing tips for the
industry to be energy efficient
published
Frequency of Imvelo awards on responsible
tourism hosted in partnership with FEDHASA
Annual
% implementation of the recommendations
for the minimum standards for responsible
tourism
Minimum standards for
responsible tourism in place with
buy-in from the industry
2009/10 Targets - Promote the development of product in the tourism
sector
KPI
Target 2009/10
Number of proposals developed per province
2
Number of 2nd economy establishments per
province supported
2
Report on the feasibility study for Cruise Liner Undertake feasibility study of
tourism
cruise liner tourism
Development of new product
Development of a framework for
medical Tourism
Partnership to host investment conferences
for product development
Partner with the TBCSA to host
the Hospitality Investment
Conference for Africa (HICA)
2009/10 Targets – 2010 FIFA World Cup
KPI
Target 2009/10
% implementation of 2010 tourism plan enterprises
50% (revised to
90%)
Number of Tourism Ambassador recruited and trained
500
Transactions Facilitated
Annual Target
Value of Transactions
R450,000,000
Person Years of Work
Enterprises Assisted
6,000
1,600
HDE Enterprises Assisted
1,350
New SMMEs registered
1 000
Small business diagnostics completed
1 000
Tourism Small Businesses Trained
Annual Target
SA Host
Toolkits
Business Skills
1 165
2 302
1 187
Mentorship
80
Marketing - 2009/10 Targets
20 0 7 A c tu a l
2 0 0 8 E s tim a te
9 ,0 9 0 ,8 8 1
9 ,4 8 1 ,7 6 2
2 0 0 9 Ta r ge t re v is e d
1
2 0 1 0 T a rg e t
2 0 1 1 P ro je c t io n
A R R IV A L S
Ac tu a l
Be s t c a s e s c e n a rio
1 0 ,3 5 9 ,0 9 7
9 .3 %
1 1 ,0 2 1 ,00 5
1 2 .2 %
1 1 ,0 5 9 ,5 3 8
6 .5 %
All th in g s b e in g e q u a l
9 ,8 2 4 ,8 5 8
3 .6 %
1 0 ,3 8 4 ,33 7
5 .7 %
1 0 ,4 3 3 ,5 2 6
0 .5 %
W o r s t c a s e s c e n a r io
8 ,8 7 0 ,8 1 6
- 6 .4 %
9 ,4 7 8 ,61 3
- 3 .5 %
9 ,4 9 4 ,5 0 9
-8 .6 %
SP E N D
2
To ta l S p e n d
R 7 ,0 0 0
R 9 ,3 0 0
R 9,9 0 0
R 1 0 ,5 0 0
R 1 1 ,1 0 0
L a nd m a r k e ts
R 5 ,8 0 0
R 6 ,5 0 0
R 6,9 0 0
R 7 ,3 0 0
R 7 ,7 0 0
R 1 0 ,2 0 0
R 1 3 ,8 0 0
R 1 4,6 0 0
R 1 5 ,5 0 0
R 1 6 ,4 0 0
2
U p b y o n e n ig h t
U p b y o n e n ig h t
U p b y o n e n ig h t
6
1 0 % m o d a l s h ift
1 0 % m o d a l s h ift
1 0 % m o d a l s h ift
Air m a rk e ts
LE N G T H O F S TA Y
3
L a nd m a r k e ts
Air m a rk e ts
SE A S O N A L IT Y
4
L a nd m a r k e ts
1 .6 9 %
1 .1 8 %
1 .1 2 %
1 .0 6 %
1 .0 1 %
2 .3 0 %
2 .5 0 %
2 .3 8 %
2 .2 6 %
2 .1 4 %
L a nd m a r k e ts
1 .3 7
1 .2 4
1 .2 7
1 .3 0
1 .3 3
Air m a rk e ts
2 .1 7
1 .8 2
1 .8 7
1 .9 1
1 .9 6
F ir s t m e a s u re s
a c c o rd in g to the
As p e r T o u ris m
B E E s c o re c a rd
s c o r e c a rd
A s p e r T o u ris m s c o re c a rd
A s p e r T o u ris m s c o re c a r d
A s p e r T o u r is m s c o re c a r d
Air m a rk e ts
D IST R IB U T IO N
5
TR A N S F O R M A T IO N
6
2010 Tourism Organizing Plan Focus Areas
10.

11.

Coordinate event planning to
maximise tourism value from
the event

2.
3.

Coordinate development and
upgrading of attractions

12.
Events &
Attractions
13.

9.
Address poor service
levels and skills
shortages at key
consumer touch points

14.
Skills &
Service Levels
Information
15.

17..

SAT / NDT
7.
8.
Ensure sufficient tourismfriendly public
transportation to tourism
focal points
Ensure completion &
implementation of a
national tourism safety
plan
1.

Engage with key stakeholders in SA
and neighbouring countries to
package products for 2010 and to
manage displacement
16.

Deliver the brand to convert arrivals
to brand ambassadors
18.

Identify 2010-related opportunities
to brand South Africa as a worldclass tourism destination
4.

Manage displacement
Marketing
&
Branding
Transport
& Safety
Accommodation
5.

Increase the number of graded establishments

6.
Identify existing and alternative accommodation
for short-term spikes in demand
Create a national content management
platform
Create interface to enable transaction
booking
Research WC demand to better
understand profile, perceptions and
expectations
Scale-up SAT call-centre
Create a 2010 national tourism volunteer
program
Identify and utilise opportunities to
capture information about 2010 arrivals
Develop a robust database of available
products
SAT
NDT
2010 Preparations Progress
Accommodation
35 352 rooms contracted out of 55000 as required by Match
7997 establishments graded, equaling 116 000 rooms
Skills and
Service Levels
Sector skills plan and Tourism HRD Strategy in place
Service Excellence Strategy in place with 250000 front line staff
to be trained
Tourism Ambassador Programme in place with 4000 trained for
Confederations cup
Information
GIS Mapping in place
Tourism 2010 Guide in place
2010 Consumer Portal in place
Marketing and
Branding
Global marketing campaign launched at Indaba and will be
reach 6 billion viewers
Events and
Attractions
Participated in different for a to market 2010
Transport and
Safety
Tourism safety and awareness strategy is in place and
implemented by 6 of the 9 provinces
Aviation Strategy and Transport Plan in place and taking into
consideration tourism issues
2010 Accommodation Availability – June Audit
TGCSA Graded Stats
South African Tourism Stats
Market Share
(Graded Vs
total Product)
MATCH Stats
MATCH
Rooms
Province
Establishments
Eastern Cape
937
10,374
1,257
74.5%
Port Elizabeth
4,659
Free State
301
3,686
441
68.2%
Bloemfontein
1,734
Gauteng
1,006
19,651
1,722
58.4%
Johannesburg
8,602
Gauteng
0
0
0
Pretoria
2,494
1,022
13,894
2,166
47.2%
Durban
5,874
Limpopo
355
7,599
336
105.6%
Polokwane
1,615
Mpumalanga
450
8,066
687
65.5%
Nelspruit
1,563
North West
296
6,299
276
108.0%
Rustenburg
2,194
Northern Cape
308
4,239
326
94.4%
n/a
Western Cape
2,465
26,205
5,742
42.9%
Cape Town
Grand Total
7,140
100,013
12,953
55.1%
Kwazulu Natal
Rooms
Establishments
2010 Host City
-This data does not include cancelled and overdue properties
-This data was extracted on the 20th of this month
- These stats do not include SAT reported stats in the accommodation sector for: Resorts, Cultural, Golf Estates, Health & Spa, Romantic & Honeymoon, Spiritual
and Unusual - this amounts to 1872 properties
₁ Subject to updates
₂ includes Hotel & Non-Hotel Accommodation (defined as: Timeshare, Apartments, SMME, Team Base Camp and SANParks
n/a
6,617
35,352
Skills and Service Levels
•
•
•
•
•
Sector Skills Development Strategy in place and under
implementation
Tourism Ambassador Programme is in place and is
being implemented. 4030 Ambassadors have been
trained for the confederations cup
Tourism Service Excellence Strategy is in place and is
being implemented. 250 000 front line staff will be
trained before 2010 World Cup
Up-skilling of Tour operators and Tourist guides
(language training)
Training of SMME’s
Transport and Safety
1. The National Tourism Safety and Awareness Strategy
and its implementation plan is in place. 6 of the nine
provinces have adopted the plan.
2. The Department of Transport and Passenger Rail
Agency of South Africa have committed 50 semi luxury
busses to the LOC. 420 semi luxury busses will be
provided to Match. 110 busses will be provided to
general spectators.
3. Aviation strategy and implementation plan is in place
Information
1.
2.
3.
4.
5.
6.
7.
Stakeholder and consumer web portals are in place – still to ensure
integrated information services
GIS mapping of graded establishments has been completed. Plan is
underway to map all tourist attractions and link them to GIS to
enable visitors to move freely
Research is undertaken every 6 months. First data projects that 410
000 visitors will come to South Africa
5 new visitor information centres are being developed in host cities.
State of completion Polokwane 20%, Bloemfontein 15%, Rustenburg
80%, Nelspruit 80%, Port Elizabeth 100%
2010 travel guide is in place and more than 20 000 guides have
been distributed
Working towards establishment of a 24/7 tall free number
Working towards establishment of fan embassies
Marketing
• Global Marketing Partnership reaching over 2 billion
people across the world through broadcasters such as:–
–
–
–
CNN
BBC
Eurosport
News corporation
• Domestic marketing Campaign Encouraging South
Africans to be good hosts by doing the following:
–
–
–
–
Fly the SA Flag
Learn the national anthem
Support Bafana Bafana
Learn the diski dance
• More marketing required for the African Market and other
potential world Cup qualifiers
Events and Attractions
•
•
•
•
2010 was promoted in Columbia during the UNWTO
commission
Events were also hosted in Netherlands, France,
Cameroon, Poland, London and at RETOSA
2010 promotional material will be distributed at ATA in
Egypt
Stadiums developed to serve as tourist attractions.
Moses Mabhida stadium will incorporate the Cable Car
arch. Green Point stadium will provide the view of the
city (part of the legacy programme)
2009 Events
EVENT
WTM 2009
November
London
EVENT
Soccerex 2009
November
JHB
ACTIVITIES
• Media event
• Experiential exhibition
ACTIVITIES
• Host sponsors /partners
• Tour operator workshop
EVENT
Final Draw
December 2009
Cape Town
ACTIVITIES
• Host foreign journalists
• Information desk
• Promotional AV
2010 Events
EVENT
Indaba 2010
May
Durban
EVENT
World Cup
June/July
South Africa
ACTIVITIES
• Soccer Activation
• Exhibition stand
• Media event
ACTIVITIES
•Media hosting
• Fan parks activations
• Branding opportunities
EVENT
ITB 2010
March
Berlin
ACTIVITIES
• Media event
• 2010 activation
2010 Coordination
1. The Tourism 2010 Cluster which is co-chaired by The
department and SAT is in place and meetings are held
on a quarterly basis
2. The Department participates in the 2010 IMC, Host
Cities Forum, 2010 Environment Working Group, 2010
Temporary Signage Working group, 2010 working
group on public viewing.
3. The department also participates in Presidential
Izimbizos on 2010 as well as economic opportunities
workshops on 2010
4. Reportback through MINMEC
2010 Challenges
•
•
•
•
•
•
Structured coordination
Limited budget
Limited focus on human element issues
Limited focus on positioning the event in Africa
Limited marketing due to limited budgets
Lack of marketing targeted at countries that are
likely to qualify
• Limited innovation on how to take advantage of
2010 opportunities
Confederations Cup Lessons Attendance
– 7.5 out of 10 awarded for hosting the event –
should be aiming for 10/10
– 584 984 participants – 2% lower than
Germany Confederations Cup
• Higher than Korea Japan (34 823)
• France (30 731)
– 510 008 tickets sold
Confederations Cup Lessons -Safety and
Security
– 6000-8000 personnel deployed per host city
– 39 related criminal cases reported
• Most publicized Brazilian and Egyptians room
break ins
• 1 accident reported – German Journalist died
Confederations Cup Lessons -Access and
Transport
– Special event visa piloted on Egypt
– Park and ride shuttle service used for ticket
holders
– Special trains arranged during matches
– Inter-city transport arranged during matches
• Crowd management not up to scratch
• Signage around stadia not clear
Confederations Cup Lessons
- Volunteers
• 3994 volunteers deployed trained in partnership
(LOC, DEAT and THETA)
–
–
–
–
Airports
Stadia
Host City Centre
LOC Offices
• DEAT and relevant provincial officials deployed
at host cities for support, monitoring and
evaluation of the programme
Confederations Cup Lessons
- Volunteers
• Volunteers not trained in clearly defined competencies
• Most of them clueless of their role
• Recommendations – need for training volunteers in
clearly defined competencies (and develop a host
booklet on the following)
–
–
–
–
–
–
A host
2010 expert
City and country guide
Fairness and security
Transport
Accommodation
Confederations Cup Lessons
- Marketing
• Limited marketing in participating countries
– Evident in Cairo, where limited awareness on Univisa
to be piloted for 2010.
• An opportunity to promote domestic, regional
and and sub-regional tourism
• Identified marketing opportunities for 2010
Confederations Cup Lessons Information Provision
• Consumer Portal and help line in place but not
aggressively marketed
• Tourism Spatial Viewer in place but not
aggressively markets
• Limited provision of information on the event at
the key gateways to South Africa and to the host
cities
• No demarcated information points targeted at
people coming to the event
• No information on what to do after 90 minutes of
the game – unlike Rugby
Confederations Cup Lessons Information Provision
• Ensure that consumer portal has relevant information to the visitors
in all languages
• Ensure that the call centre is available 24 hrs to provide information
on the event in all languages
• Ensure that the above are aggressively marketed
• Establish fan embassies or information centres at the entry points to
South Africa and to the Host Cities
• Information centres to provide information on the event, about South
Africa, Accommodation, What to do, Places of interest and be
manned by competent staff to provide guidance to the visitors
• Information packs to be produced to be given to visitors at entry
point for free about the event and about South Africa in all
languages
Confederations Cup Lessons
- Accommodation
• Accommodation guide not in place
• No sign up for 2009 Confederations Cup
• Some areas have adequate
accommodation and some do not
• No system in place to address challenges
in some of the areas
• Tourism industry players in Zimbabwe
disagree with Match contract
Confederations Cup Lessons
- Accommodation
• 2010 accommodation guide to be developed
and made available at all information centres
and entry point
• Strategies to be put in place to address
accommodation challenges in certain areas
– Transport linkage to satellite accommodation
– Use of temporary structures to accommodate fans
– Use of Universities and other available
accommodation to accommodate fans
Confederations Cup Lessons
- Other issues
Local character not showcased
– Local food not sold in stadia
– Initial FIFA ticketing system not condusive for
the South African soccer loving people who
do not have access to internet
– International complaints about vuvuzela
– Park and ride system not efficient
– Capacity of internal airlines to carry luggage
Lessons - British and Irish Lion
Tour
•
•
•
•
•
•
•
•
•
More organised
30 000 fans
23 000 fans descended to Durban
1000 tickets were not sold
Significant spend on accommodation, food, drinks and
travel
Centurion Hotel Waterfront – fully booked for 2 months
due to rugby
Tshwane Guesthouses fully booked
British fan hijacked and mugged
Challenge for domestic flights to carry luggage
National Tourism Strategy … development
process
•
Progress to date:–
–
–
–
•
Expert panel was appointed by the Minister
–
first workshop 6 August 2009 to formulate vision & mission
–
•
•
•
Conducted a review of existing plans and strategies
Developed a draft strategy framework
Minister has had 5 stakeholder road shows
Held 5 departmental stakeholder workshops
next workshop scheduled for 1 September 2009
Draft for public comment released September – with additional
workshops in remaining 4 provinces
Strategy finalised November
Follow-up session to be scheduled with Members to discuss the
outcomes of the road shows and the actual strategy
FINANCE
NDT Budget 2009/10 – 2012/13
52
Overview of the Presentation
•
•
•
•
•
Baseline
Allocations per Programme/Sub-programme
Graphical presentation of MTEF Baseline
Additional request for MTEF period
Monitoring and Evaluation Mechanism
Department of Tourism
Baseline for 2009/10 and MTEF period
2009/10
R’000
2010/11
R’000
2011/12
R’000
2012/13
R’000
Administration
74 372
83 838
96 018
102 455
Tourism
754 292
758 508
785 709
824 909
Sector
services
278 423
309 995
328 827
345 279
Total
1 107 087
1 152 341
1 210 554
1 272 643
BUDGET ALLOCATIONS
900,000
824,909
800,000
785,709
754,292
758,508
700,000
RTHOUSAND
600,000
500,000
Administration
Tourism
Sector Services
400,000
278,423
300,000
345,279
328,827
309,995
200,000
100,000
102,455
96,018
83,838
74,372
0
2009/10
2010/11
2011/12
2012/13
Allocations for the 2009/2010 Financial Year
Programme 1: Administration
Sub-Programmes
Allocation R’000
Minister
1 725
Deputy Minister
1 420
Ministry
26 984
Director-General
776
Corporate Affairs
1 066
Information Technology
3 103
Buildings and Admin Support
6 618
Property Management
10 122
Human Resources and Transformation
8 455
Communications
4 996
Legal Services
2 544
Internal Audit
Office of the CFO
Total
595
5 968
74 372
Allocations for the 2009/2010 Financial Year
Programme 2: Tourism
Sub-Programmes
Management
Allocation
R’000
5 006
Tourism Industry Promotion
15 839
Tourism Industry Development
20 681
SA Tourism
Business Trust (Tourism Enterprise Partnership)
656 669
52 097
Retosa
2 500
UNWTO
1 500
Total
754 292
Allocations for the 2009/2010 Financial Year
Programme 3: Sector services
Sub-Programmes
Management
Social Responsibility, Policy and Projects
Allocation
R’000
1 904
269 812
Planning, Co-ordination and Information
4 259
Business Performance Management
2 448
Total
278 423
Additional requirement
2010/2011
R’000
2011/2012
R’000
2012/2013
R’000
MTEF allocation compensation of
Employees
77 632
83 756
87 944
Operational expenditure
84 729
96 465
102 838
989 980
1 030 333
1 081 861
1 152 341
1 210 554
1 272 643
Transfer payments
TOTAL
Additional requirement:
PHASE 1 TO 3
2010/2011
R’000
2011/2012
R’000
2012/2013
R’000
Compensation of Employees
30 195
44 620
49 562
Operational expenditure
87 067
99 133
105 638
Computer equipment and office
furniture
3 999
2 068
736
Office space
2 611
3 730
4 120
Transfer payments
108 200
138 200
131 700
Projects
206 000
215 850
227 121
Additional request
438 072
503 601
518 877
TOTAL BUDGET
1 590 413
1 714 155
1 791 520
59
Monitoring and Evaluation mechanisms
•
•
•
•
•
•
Quarterly reporting internally and to National Treasury
Quarterly informal assessments
Biannual formal assessments
Evaluation of quarterly reports to determine
performance level
Minister’s quarterly performance review meeting
Use of a balanced scorecard approach to overall
performance management (looking at Internal business
processes linked to delivery of mandate, Financial state
of the organisation, service delivery to clients, Lessons
and growth – people, technology etc)
THANK YOU
61
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