Malaria - the facts are
on the cards.
A consumer health education
Project Aim
 To disseminate reliable and relevant
consumer information on the prevention
and timely treatment of malaria.
Collaborating Partners
 Commonwealth Pharmaceutical
 International Pharmaceutical Federation
 World Health Organisation
The Malaria Fact Card
 Accessible at community level
 Supports national treatment guidelines
 Integrates easily into existing health
Advantages of a Pharmacy
Distribution Network
 Pharmacists highly respected within
their communities
 Pharmacists have expertise and good
communication skills
 Pharmacists are the most accessible
of all health professionals
Zimbabwe – location for pilot
 Target group – literate urban dwellers
 National collaborative partners – Ministry of
Health, Pharmaceutical Society,
pharmaceutical industry, community pharmacy
 Launched with extensive media coverage
 Outcomes – Card incorporated into Ministry’s
on-going malaria awareness campaigns.
 Template for new Cards on HIV/AIDS and
Ghana – malaria widespread
and perennial
 Focus on access – distribution to pharmacies,
clinics and licensed chemical sellers
throughout the country.
 Focus on training – pharmacists trained as
trainers for other healthcare workers.
 Card supported by Ministry of Health.
 Outcomes – Card printed in six local
Tanzania – low income groups
 Focus on prevention – aimed to improve
knowledge of prevention strategies to reduce
transmission rates.
 Focus on early treatment – Card designed to
highlight timely treatment and included
medication dosage chart.
 Outcomes – distributed also through Care
International Maternal and Child Health Clinics.
Evaluation in Tanzania (1)
A participatory evaluation in January 2004
consisted of:
 Collaborating Organisations Focus
 Pharmacists Focus Group
 Consumer Survey *
* Final year pharmacy students assisted with the survey as part
of their Health Promotion studies.
Evaluation in Tanzania (2)
Pharmacists Focus Group reported:
 Dosage chart on Cards promoted consumer
 Written advice on how to take medications
promoted more appropriate use of
 Card a useful tool for more rational
Evaluation in Tanzania (3)
Organisations Focus Group reported:
 Ministry of Health used Card to allay
consumer fears during change in
Treatment Guidelines.
 Need for wider distribution of Cards.
Evaluation in Tanzania (4)
Consumer survey results:
 Cards easy to read and understand.
 More than 60% of consumers surveyed
reported increased knowledge of malaria
prevention strategies and improved use of
 Reduced fear of side effects from recently
changed 1st line drug treatment.
Opportunities for Further
Further research could be undertaken to
test the cost benefit of pharmacy
initiated community based health
education programs particularly in the
area of preventable diseases.

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