Live Search Overview
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Contents
Section:
Key Customer Tenets of Live Search
Introducing Live Search
A Holistic Approach to Relevance
Improved Control via the Search Bar
Live Search Images
Live Search Macros
Instant Answers
More Vertical Search Categories
Slide #:
3
4-6
7, 8
9
10, 12
13, 14
15, 16
17-23
Live Search Maps
Live Toolbar
24
25
Live Search Summary
26
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Key Customer Tenets of Live Search
Help users find it fast
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Give the user more control and customization.
Integrate search throughout the Windows Live experience; make it a
utility.
Provide a cutting-edge image search experience.
Provide immersive global mapping and local search.
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Introducing Live Search
Live Search – helps people find everything they need online, fast
 Built from scratch with a new algorithmic engine and smartly integrated throughout the
Windows Live™ and MSN® user experience like a utility, Live Search helps people find
everything they need online, fast.
 Live Search was launched on Sept. 12, 2006.
 Customer feedback played a significant role in Live Search delivering the following:
 Integration throughout the Windows Live and MSN experience to help bring together
everything the user wants in an easy-to-access place
 A unique design with customization tools and personalization options to put users in control
and help them search the way they want so they can find the information they need
 Deep vertical categories, cutting-edge image search and custom-tailored search engines
(macros)
 Global mapping and local search with immersive 2-D and 3-D maps and directions so
customers can find and explore places and businesses from one place
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Live.com Is Your Home Page
www.live.com –
clean home page
optimized for
search
www.live.com –
personalized
Live.com home
page with multiple
tabs, content
modules, and
gadgets.
Live Search window
at top of page
 Live.com brings Live Search and the customer’s online world together, providing a
single place to find everything such as Web sites, news, maps, phone numbers,
satellite photos and PC files so people can find all the information they want, fast.
 People no longer have to navigate to multiple sites to find what they want; they have
more control to create their own experience and find what they need, fast.
 Go to http://www.live.com to get started.
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Live Search: Like a Utility, It Is Just There.
Live.com – personalized
Live.com
msn.com
Live Search Window in Microsoft Internet Explorer® 7
Windows Live Mail at mail.live.com
Windows Live Messenger
Spaces.live.com
Windows Live
Messenger
conversation
window
Gallery.live.com
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A Holistic Approach to Relevance (1/2)
Tools to Improve Relevance:
A clean interface that clearly
separates sponsored sites and
related searches from search
results so the user is
not confused.
Related Searches help users
refine their queries by offering
a list of related terms. Helping
our customers refine their
queries is one of the biggest
things we can do to help them
find their answers.
Suggested spelling corrections
are also offered.
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A Holistic Approach to Relevance – (2/2)
More Search Improvement
Tools:
Live Search suggests other
searches users may want to try
when the service is unable to
find any results. Pointers to
search tips are also shown.
Live Search also returns Instant
Answers for quick responses to
known facts. The different types
of Instant Answers are covered
later in this presentation.
Advanced Search allows users
to set their own search criteria
by site or domain, where results
link or by country, region or
language.
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Improved Control via the Search Bar
The search bar in Live Search helps
people find relevant results faster by
allowing them to view results
segmented by type, such as Web
pages, images, news articles, maps
and directions, classified ads, and
more (in the drop-down box), without
the need to re-enter the same query
each time or leave the page.
Web results
News results
Image
results
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Live Search Images (1/3):
Powerful Features to Find, View, Save and Share Images on the Web
Detail slider to choose how many
images to view and the level of
detail
Image file size chooser can specify
results including “My Desktop
Size”
Thumbnailonly view
Live Search has powerful search tools that give users more control so they can view a large
collection of images quickly and easily without clicking through multiple Web pages:
• Adjust the level of image detail and use smart scroll to quickly view results.
• View results by file size, including those that will fit your PC desktop as a screen saver
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Live Search Images (2/3):
Powerful Features to Find, View, Save and Share Images on the Web
Collections
saved to the
scratchpad
Image
preview with
details
• Image Preview allows the user to hover over an image to reveal a larger preview of
the image and additional details such as file name and web source, dimensions, file
size as well as menu options to save or feedback on an image.
• Users can save collections of favorite images on the scratchpad for later use.
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Live Search Images (3/3):
Powerful control features to Find, View, Save and Share Images on the Web
Choose to
show or hide
image
overlay
Filmstrip
View
Results
preview
overlay
• Results Preview in Filmstrip View allows users to hover over an image to get details
and even click on the image to preview the source Web site, without actually leaving
their search results page, thereby saving time and clicks.
• From here users can open the image, e-mail it to a friend, add it to their scratchpad
or give feedback on the image to Microsoft.
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Live Search Macros:
Choose From Hundreds in the Windows Live Gallery
On the Windows Live Gallery
users can find macros, customtailored search engines, for a wide
range of subjects created by the
community and shared for
everyone to use; or they can
create their own macro for
personal use or sharing with
others.
Because they only search the
specified sites, Windows Live
search macros give users search
results more relevant to what they
are interested in.
Each macro has its own home
page, making it easy to use, add
to a search browser, and share
with others.
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Live Search Macros:
Create Your Own
A step-by-step process
allows users to create,
define, test, and share
their own custom
search engine.
Users can compare the
results of their custom
search against those
from Live Search.
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Instant Answers (1/2)
 Live Search provides real
answers in direct response
to questions.
 Answers never replace Web
results; rather, they appear
above results when relevant
and are flagged with a blue
check box, adding value on
top of the Web results.
 Sports Answers include detailed player
and team statistics as well as status of
games in progress while in season.
 Notice above that the score of the LA
Lakers game against the San Antonio
Spurs at the time of the search is given.
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Instant Answers (2/2)
Instant answers are also
available for weather, package
tracking, music, math, health,
holiday, dictionary, Encarta®,
shopping and more.
Local
answers
Movie
answers
Financial
answers
Area code
answers
News
answers
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More Vertical Search Categories
Live Search News
Live Search Video
Live Search Academic
Live Search Feeds
Live Search Books
Live Search QnA
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Live Search News
 Live Search allows users to
focus their search results on
news, to help keep them
abreast of current events.
 Information includes news
source, date and time (if
within the previous 24
hours), news abstract and a
link to the news story.
 The News vertical category
is included on the Search
bar by default.
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Live Search
Video
 Live Search Video allows
users to search for and
browse online video
content from within the
Live.com platform.
 Information includes video
source, length, and format.
 Video vertical category can
be added to Search bar.
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Live Search Academic: http://academic.live.com
 Live Search Academic allows customers to search through academic information and
journals, including computer science, engineering and physics journals and newly
added biomedical content.
 Live Search Academic helps researchers, university faculty, librarians and students
quickly and effectively conduct research across a range of academic journals.
 Live Search Academic is available in 48 languages and includes features that let users
preview content, choose their detail level, sort results and use tools such as a citation
exporter, which complements research activity rather than distracts from it.
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Live Search Feeds: http://feeds.live.com
 Live Search allows users to
search for and subscribe to
RSS feeds.
 Choosing Feeds on the
Search results under the
More drop-down menu
limits search results to RSS
feeds.
 Users can click the Add to
Live.com link to add a feed
to their Live.com home
page.
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Live Search Books: http://books.live.com
 Live Search Books is
advancing the way
people search online by
digitizing and indexing
information from printed
material from around
the world.
 Book content comes
from the libraries of
University of California,
University of Toronto
and the British Library as
well as the New York
Public Library and the
American Museum of
Veterinary Medicine
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Live QnA: http://qna.live.com
 Live QnA brings together a community of real people who can help answer a
customer’s toughest questions.
 Subjective, complex or dynamic queries are well-suited for Live QnA:
 How did other kitchen remodelers select a countertop material? Are you happy?
 Is there a Croatian-speaking tailor in Orange County?
 Who will be the finalists this season on “American Idol”?
 Built-in voting and reputation systems help ensure quality participation and content.
 Live QnA furthers the social networking experience at Live.com.
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Live Search Maps: http://maps.live.com
Users can virtually
explore the world with
Live Search Maps.
Live Search Maps
combines global
mapping and
directions, and
immersive satellite 2D and 3-D imagery,
with local search
functionality to help
users find and explore
places and businesses.
For a detailed
reviewers guide to
Live Search Maps, go
to:
http://www.microsoft.com/presspass/newsroom/msn/default.mspx
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Live Toolbar
 Live Toolbar helps bring a customer’s online world together in one place.
• Using Live Toolbar, people can conveniently search from any Web page with Live Search;
enjoy enhanced protection from online ID theft scams, pop-ups and viruses; and save time
with smart tools and customization options.
• Toolbar features include Smart Menus, OneCare™ Advisor, Pop-up Blocker, an RSS feed
detector, Tabbed Browsing, Windows® Desktop Search, and a growing list of buttons
offered for download from the Windows Live Gallery.
• See http://www.microsoft.com/presspass/newsroom/msn/default.mspx for a detailed
reviewers guide to Windows Live Toolbar.
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Live Search Summary
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Live Search represents a core investment Microsoft has made in
developing its own engine coupled with an entirely new search experience
— one that is more than an engine, a toolbar, or a search page.
Live Search is a significant advancement in Microsoft’s search strategy and
in Windows Live software and services delivery.
The new design with rich viewing and customization tools, extensive deep
search categories such as image and maps and local search, and
customized searches helps people customize search results by preference.
Live.com brings Live Search and the customer’s online world together
providing a single place to find everything such as Web sites, news, maps,
phone numbers, satellite photos and PC files so people can quickly find
everything they need all in one place.
Customers can go to http://www.live.com to get started.
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