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Certiport Expands Footprint
The combination of Pearson VUE and Certiport will
strengthen both businesses and will give us a unique
portfolio of technology assessments and certification,
serving everyone from a basic word-processing user to
technology experts.
Certiport – World Leader in Certification Exams
Certiport:
World leader in industry recognized, performance-based
certification exams and practice tests
Over 152
countries
&
Over 27
languages
Over 2 million
exams
annually
through
global network
of over10,000
Certiport
Authorized
Testing
Centers
Work with
400 experts in
20 countries
to ensure
exam
objectives
aligned with
academic,
government,
and careers
Industry Recognized Certifications
Focused on College & Career Readiness:
Provide
‘Value Added’
Education
Increases
Student
Confidence
Open the Door
for Funding
Opportunities
Training on
Industry Tools
Better
Prepares
Students for
Higher
Education
Give Students
an Edge when
Applying to
College
Skills to Enter
Workforce
Certiport – World Leader in Certification Exams
MOS
Microsoft® Office
Specialist
CompTIA® Strata
IT Fundamentals
MTA
Microsoft®
Technology Associate
ACU
Certified User
Autodesk®
ACA
Adobe® Certified
Associate
IC3®
Internet and Computing
Core Certification
QBCU
Intuit QuickBooks
Certified User
ATA
HP Accredited
Technical Associate
Needs of the Global Marketplace
“
American employers need
a workforce that is skilled,
adaptable, creative, and equipped
for success in
the global marketplace.
Investing in America’s Future:
A Blueprint for Transforming Career and Technical Education
US Department of Education, April 2012
”
College and Career Readiness
“
Effective, high-quality
CTE programs are aligned
with college- and careerreadiness standards as
well as the needs of
employers, industry, and
labor.
”
Investing in America’s Future:
A Blueprint for Transforming Career and Technical Education
US Department of Education, April 2012
Pathways to Prosperity
“
27 % of people with post-secondary
licenses or certificates, credentials short
of an associate’s degree, earn more
than the average bachelor’s degree
recipient.
”
Pathways to Prosperity (Feb. 2011)
Harvard Graduate School of Education
http://www.gse.harvard.edu
Identifying the Barriers
“Employers
have long
complained
that too many
young people
leave school
without
the
employability
skills they are
looking for.”
- Deloitte &
Touche
Inability to
apply skills
in a practical
environment
The Reality
− 70% of high school graduates go to college within two
years of graduating,
− But...only 4 in 10 have obtained either an associates or
bachelors degree by their mid-20s
− Only 56% enrolled in a four-year college obtain a
bachelors degree after six years
− Less than 30% enrolled in a community college obtain
an associates degree within three years
Pathways to Prosperity (Feb. 2011)
http://www.gse.harvard.edu/news_events/features/2011/Pathways_to+Prosperity_Feb2011.pdf
Are Your Students Behind Before They Begin?
Research tells us 1 in every 4 freshman entering U.S.
higher education is unable to stay in school, let alone
graduate.*
• They own PDAs, share music and video files, they know how use
technology – but is it the right technology they need to know?
• Exposure to computers doesn’t equal understanding.
How many freshmen lack fundamental digital skills?
• Recent study conducted at four-year university found
only 7% of incoming freshmen tested could meet standards
of digital literacy
• 93% were not digitally literate!**
*National Center for Education Statistics
**Community College Week (Fall Tech Update)
Florida - Significantly Improved Performance
Performance Indicator
Non-CAPE
CAPE, No Certification CAPE + Certification
Average grade (4.0 GPA scale)
2.53
2.60
3.03
12th graders earning diploma
66.5%
76.7%
94.0%
At least 1 college-level course
17.7%
19.0%
30.5%
Postsecondary enrollment
67.2%
57.9%
70.2%
48.4%
45.5%
58.0%
Chronically absent
15.5%
12.3%
11.6%
At least one disciplinary action
21.6%
21.2%
10.0%
Dropout rate
2.4%
1.4%
0.1%
(2007-08 graduates - fall 2008)
Graduates employed
(2007-08 graduates - fall 2008)
Credits and College Readiness
BPA 2013 National Leadership Conference
BPA 2013 National Leadership Conference
MICROSOFT OFFICE SPECIALIST
770 EXAMS DELIEVERD
MICROSOFT TECHNOLOGY ASSOCIATE
641 EXAMS DELIVERED
INTERNET AND COMPUTING CORE CERTIFICATION
55 EXAMS DELIVERED
TOTAL EXAMS DELIVERED 1,466
100% increase from last year
DELIVERED DOLLAR VALUE
$95,290
Microsoft Technology Associate
Looking for a first step toward building a successful career in technology?
MTA is the way to differentiate technology competency and explore academic
and career options
PROPOSED GO FORWARD STRATEGY
Microsoft Technology Associate
Replace HTML 5 App Developer with Web Development Fundamentals Exam
Exam Objectives:
• Programming web applications
• Working with data and services
• Troubleshooting and debugging web
applications
• Working with client-side scripting
• Configuring and deploying web applications
Adobe Certified Associate
With Adobe Certified Associate, students are uniquely positioned for digital
media opportunities in today’s challenging job market.
PROPOSED GO FORWARD STRATEGY
Adobe Certified Associate
Introduce Adobe Certified Associate Exam
Exam Certifications:
• Dreamweaver
• Adobe Flash
• Adobe Photoshop
• Premiere Pro
• Adobe Illustrator
• Adobe InDesign
QuickBooks Certified User
Bookkeeping in the 21 st Century requires more than knowledge of GAAP principles
or an eye for detail – students need relevant computing skills. QuickBooks
provides an easy-to-understand platform for students to grasp accounting
concepts while honing skills in the most prevalent bookkeeping application in
small business today.
PROPOSED GO FORWARD STRATEGY
QuickBooks Certified User
Introduce QuickBooks Certified User
Exam Objectives:
• QuickBooks Setup
• QuickBooks Utilities & General Product
Knowledge
• List Management
• Items
• Sales
• Purchases
• Payroll
• Reports
• Basic Accounting
Certification Exams
What to expect •
•
•
•
Multiple-Choice
Simulations and matching questions
Approximate 50 minute length
20 – 30 test items with one or more
tasks
• Skills measured are outlined on
Certiport’s website
Certification
to prove
competency
Foundational
Knowledge
Microsoft Office Specialist
Microsoft Technology
Associate
Education / Degree
Internet and Computing Core Certification (IC3)
Office Mngmnt
Accounting
HTML / Gaming
Software
Development
Database
Administration
IT Professional
Finance
Marketing
Academia
Professionals
Potential
Career
Path
Business
Professionals
Stackable Certifications - Charting a Career
QuickBooks
Certified
Certification
to prove
competency
Foundational
Knowledge
HP Accredited Technical Associate
Adobe Certified
Associate
2D and 3D Design
Engineering and
Construction
Print, Graphics and
Media
Web Technologies
Support Technicians
Solution Architects
Systems
Administrators
Systems Engineers
Potential
Career
Path
IT and Network
Administrators
Stackable Certifications - Charting a Career
Autodesk
Certifications
Education / Degree
Internet and Computing Core Certification (IC3)
Certification Benefits – Students
College Readiness
• Provides the skills that are required to succeed
at the next academic level
Career Readiness
• Delivers the skills that are in demand and
expected by employers
Success in the Classroom
• Increases student productivity with academic
assignments and projects
Differentiator &
• Globally recognized credential boosts
confidence and motivates students to achieve
greater goals
Self-Esteem Builder
Microsoft Office Specialist
University of Denver
SAIT Polytechnic
“When they’re
competing against other
students from other
business schools, if all
things are equal, this is a
differentiator for our
students. We know
students need to look at
every angle possible to
stand out and get
ahead.”
“MOS has raised the bar
and the level of what our
students do in their
classes has gone up an
entire notch. Now when
our students are going out,
they can go anywhere in
the world and work – they
have a skill set that is
transportable everywhere.”
- Kathleen E. Davisson
- Patricia Rokosh
Chair Curriculum Committee
Daniels College of Business
University of Denver
SAIT Polytechnic, former School
of Business Academic Chair
Anne Arundel
Community College
“I’ve received multiple
phone calls from the
community saying, ‘Do
you offer certification
exams? Tell me more
about it.’ So the
feedback is there. We’re
getting information back
from the community
saying they want it.”
- Kelly K. Sell
Application Coordinator
Associate Professor
Computer Technologies Dept.
Anne Arundel Community College
Adobe Certified Associate
Virginia Community
College
“We feel the job
market better
relates with, and
values, skill set
verification as
opposed to course
exams for career
and technical
education.”
-Gordon Creasy
Specialist for Industry Certification
Virginia Department of Education
Ball State University
“It’s a technical foundation
that says, ‘[this] didn’t take me
ten years to make. I can do it
efficiently and effectively,
using the right process.”
Pearl-Rankin Career
& Technical Center
“It’s growing like
wildfire. I can’t tell you
the number of parents
who have called asking
about the certifications
and other people who
aren’t high school
students wanting to
know if they can sit in
and take the test.”
- Trey Gore
-Jonathan Hue
Emerging Technologies Director,
Ball State University
Digital Media Technology Instructor,
Pearl-Rankin Career & Technical
Center at Hinds Community College
Higher Education Mandates
•Texas Christian University
•University of Memphis
•Seattle University
•Auburn University
•University of Kentucky
•Ivy Tech Community College system
•California Community College System
•Western Governors University
•Northwestern Michigan College
Companies Recruit MOS Certified Candidates
*
Jenni Gillis, CPA – Campus Recruiter
Getting experience with Excel so that you have a solid understanding of the tool
is a great way for an intern or new hire to set him/herself up for
success. Knowing Excel is the table stakes that you need to have in place before
you can shine in other ways. If you have a good understanding of Excel you will
more likely be able to complete a great work product or differentiate yourself as
efficient and effective.
Cecilia Cayetano, CPA – Senior Manager
If a team member can’t demonstrate Excel proficiency and produce reports in a
timely manner – they won’t be on my team a second time. Our billable hours are
tied to a budget – and we can’t bill a client for work that takes longer than the
standard time allocated.
*Sarah Bee – Albers School of Business
& Economics, Seattle University
Industry Pull
MOS National Championship
The 2012 Certiport Worldwide Competition on Microsoft Office attracted more
than 285,000 unique candidates from 53 countries. With the incredible success
of the competition, Certiport is excited to introduce a new level to the
competition – Microsoft Office Specialist National Championship
Anticipated Impact of Integration
• Clear differentiation from other CTSOs
– Increased membership
– Higher attendance at BPA NLC
• Align competitive events to globally recognized, industry certification
– Aligns NLC competitive events to funding requirements
– Improve student workforce readiness in careers such as:
• Business management
• Office administration
• Information technology
• And other related career fields
Organizational Mission
Purpose: Develop leadership, academic and technological
skills in the workplace among students and leaders within
the community
Motto: Today’s students. Tomorrow’s business
professionals
BPA Organizational Success
Creating a successful Organization requires a great deal
of dedication, vision and hard work. It also, more often
than not, requires a significant amount of capital.
At Certiport, we share the passion and are dedicated to
helping students excel and succeed through industry
recognized certification.
BPA Donation
In an effort to further promote the vision of BPA and
advance its mission, Certiport would like to offer BPA
chapters the ability to receive Certification through an
exclusive Classroom License program.
BPA Donation
In addition to building individual distinction and preparing
students for an increasingly competitive workforce,
Certiport will donate 10% of all Net New BPA related site
license sales to Business Professionals of America .
*
*details outlined in Donation Proposal
How it Works
• BPA Chapters will be provided a “redemption code”
marketed through various mediums
• Redemption Code used when placing a new site license
order.
Site License Advantages
Key Advantages:
• With the economical one-time fee, Advisors only have to budget
one fixed cost each year.
• Ability to expand the program to all students with high-volume
usage possibilities. With this license, students can be drawn from
across all educational programs without any price barrier,
restriction or scheduling conflict.
• Extend testing to instructors as part of a Professional
Development program for BPA Advisors.
• Raise additional funds to help support BPA’s mission
Marketing Strategy
•
•
•
•
Create unique Value Proposition marketing campaign directed to BPA Advisors.
Utilize various marketing mediums including: print, web, newsletter, Press
Releases, email, social media, etc. (communication sent as determined by the
marketing promotion plan).
Create a unique “Call to Action” button on the BPA website where individuals
can learn more about Certification and how to implement it successfully in their
school.
Create a Certiport hosted BPA landing page where members can learn more
about the product offering, BPA’s mission and how Certiport’s Industry
Recognized Certifications will help members reach their respective goals.
Q+A
Thank You.
Copyright © 2012 Certiport Corporation. All rights reserved. Certiport and the Certiport Logo are trademarks or registered trademarks of Certiport Corporation or its affiliates in the U.S. and other countries. Other names
may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or
implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
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