Wisconsin Mississippi River
Parkway Commission
The Great River Road Corridor
History
Mississippi River Parkway Commission
Created by Congress in 1938 to create a parkway
on both sides of the river from Lake Itasca to the
Gulf of Mexico.
History
Mississippi River Parkway Commission
10 Individual State Commissions:
Arkansas, Minnesota, Iowa, Missouri, Illinois,
Mississippi, Kentucky, Tennessee, Louisiana, and
Wisconsin
National MRPC
Vision, Mission and Goals
Vision/Mission
To improve the quality of life for our residents
and visitors.
Goals
• Increase and maintain the investment in the
Great River Road and its amenities each year.
• Maintain and/or increase the awareness and
visitation of the Mississippi River Valley and the
Great River Road.
Wisconsin MRPC
Vision Statement
The Wisconsin Mississippi River Parkway
Commission exists to preserve, protect, promote and
enhance the scenic, historic, recreational, cultural,
natural and archeological resources of the Wisconsin
Mississippi River Valley; to foster tourism in the
Great River Road Corridor; and to develop and
enhance the National Scenic Byway known as the
Great River Road.
Wisconsin MRPC
Wisconsin’s Only Nationally Designated
Scenic Byway
• 250 miles of the
Scenic Byway
• 8 Counties
• 33 Cities/Villages
• 8 River Crossings
Wisconsin MRPC Members
Mississippi River Parkway Commission
Alan Lorenz - Chair, La Crosse County
Senator Kathleen Vineout – 31st District
Senator Sheila Harsdorf – 10th District
Representative Lee Nerison – 96th District
Representative Chris Danou – 91st District
Mark Clements – Vernon County
Dennis Donath – Pierce County
Jean Galasinski – Trempealeau County
Sherry Quamme – Crawford County
Bruce Quinton – Pepin County
Hans Kostrau – Grant County
Wisconsin MRPC Members
Mississippi River Parkway Commission
Alan Lorenz - Chair, La Crosse County
Senator Kathleen Vineout – 31st District
Senator Sheila Harsdorf – 10th District
Representative Lee Nerison – 96th District
Representative Chris Danou – 91st District
Mark Clements – Vernon County
Dennis Donath – Pierce County
Jean Galasinski – Trempealeau County
Sherry Quamme – Crawford County
Bruce Quinton – Pepin County
Hans Kostrau – Grant County
Committee Members
Promotion/Marketing Committee
Dave Smith, Pepin
Loretta Richman, Prescott
Patrick Reinsma, WI Dept. Tourism
Michelle Hoch, La Crosse CVB
Jean Lunde, Onalaska Comm./Tourism
Don Fossom, Desoto
Patty Wacker, Pr. du Chien Chmb. of Comm.
Jean Galasinski, Trempealeau
Robert Miller, Alma
Sherry Quamme, Ferryville
Committee Members
Promotion/Marketing Committee
Dave Smith, Pepin
Loretta Richman, Prescott
Patrick Reinsma, WI Dept. Tourism
Michelle Hoch, La Crosse CVB
Jean Lunde, Onalaska Comm./Tourism
Don Fossom, Desoto
Patty Wacker, Pr. du Chien Chmb. of Comm.
Jean Galasinski, Trempealeau
Robert Miller, Alma
Sherry Quamme, Ferryville
Committee Members
Technical Committee
Marty Beekman, Tech/Adm. MRPC
Sharonne Baylor, U.S. Fish and Wildlife
Gary Brunner, WDOT
Michael Douglas, Villa Louis Historic Site
Dave Lambert, Grant County Highway Comm.
Peter Fletcher, MRRPC
Allen Schroeder, Stonefield Village Director
Amy Seeboth, SWRPC
Bob Fisher, La Crosse
Michael Rewey, Miss. River Trail Comm.
Paul Wydeven, WDOT
Committee Members
Technical Committee
Marty Beekman, Tech/Adm. MRPC
Sharonne Baylor, U.S. Fish and Wildlife
Gary Brunner, WDOT
Michael Douglas, Villa Louis Historic Site
Dave Lambert, Grant County Highway Comm.
Peter Fletcher, MRRPC
Allen Schroeder, Stonefield Village Director
Amy Seeboth, SWRPC
Bob Fisher, La Crosse
Michael Rewey, Miss. River Trail Comm.
Paul Wydeven, WDOT
MRPC & Partners
Regional Marketing
Grant Assistance
Grant County
Potosi Brewery Museum
$847,418
Grant Assistance
Grant County
Wildlife Observation Platform
$100,000
Tourism/Economic Impact
Marketing Analysis (2004)
FINDINGS:
• In 2003 recreational users along the Great
River Road generated an estimated $337.5
million in expenditures
• $145 million in salaries and business owner
incomes
• Spending generated an estimated 10,000 full
time job equivalents
• An average expenditure per day of $76.73 for
each non resident user and $46.97 for each
resident user
Tourism/Economic Impact
Marketing Analysis (2004)
FINDINGS (continued):
• Over 50% of dollars spent on shopping
• Approximately 20% spent on food and
beverage
• State taxes and fees collected from users
equaled $39 million
• Local taxes and fees collected from users
equaled $16 million
• The average total household income for
visitors was $64,800
Tourism/Economic Impact
• For every $1 the MRPC receives in local
funding can be leveraged and gain $4 in
State/Federal matching funds.
• Shared marketing opportunities (tourist destinations)
• Communication and Cooperation
• Resource Preservation/Enhancement
Question #1
What are the benefits
of the Wisconsin
Great River Road?
Question #2
In your opinion, what
should we/WI MRPC
be working on?
Question #3
What do you think
about the Grant
County Great River
Road Corridor?
Wisconsin Mississippi River
Parkway Commission
The Great River Road Corridor
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Mississippi River Parkway Commission for Grant County