Developing Your
Advocacy Plan
What Does It Take to Be an
Effective Tobacco Control
Advocate?
Objectives
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Understand why physicians are natural
advocates for policy change
Identify the competencies needed to
be an effective advocate
Grasp basic change strategies (it’s not
always logical)
Map out an advocacy plan
Why Do Advocacy Work?
“The message for us
today is that to
improve the health of
children we need to be
respectable rebels. We
need to be rebels to
push society to do
what is right for
children.”
Haggerty RJ, Jacobi A.
Respectable rebel. Pediatrics.
1997;99-462-466
Physicians as Natural
Advocates
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You have real stories from real people
You have credibility in your
communities
You have diagnostic
and problem solving
skills
Julius B. Richmond Model:
Changing Public Policy
Scientific
Knowledge
Changing
Public
Policy
Social
Strategy
Political
Will
What’s needed to be an
effective advocate?
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Passion
Proficiency (knowledge, expertise,
skills)
Partners
Political power
Persistence
Passion
Harnessing your
passion to make
change
Generating a
collective Voice
Proficiency
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Understanding of the problem – root
causes, scope, data
Expertise in tobacco control science –
evidence base for cessation techniques
and control of second-hand smoke
Strategy expertise
Knowledge of the process – who makes
the decisions and what are the rules?
Use of the media to raise your voice
Partners
Think broadly about key partners
 Business leaders
 Faith based organizations
 Medical organizations
 Parent organizations
 Youth organizations
 Environmental groups
 Community organizations interested in
health of community
Political Power
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Raising your voice
Building a
constituency
Cultivating
relationships with
decision makers
Media strategy
Persistence
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Sustaining your efforts
Overcoming setbacks
Celebrate the small wins
Tips
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Democracy is not a spectator’s sport –
participation is required
Advocacy is not conducted in a
vacuum
Numbers count!
Relationships with decision makers
count too!
Advocacy Do’s and Don’ts
Do’s
Don’ts
Speak out
Be authoritative
Partner
Be creative
Be practical
Be patient (pretty)
Never, ever stop
Be partisan
Antagonize allies
Act angry
Be too impatient
Grandstand for self
Putting Together the Plan
Advocacy Goal #1
Eliminate exposure to
SHS in public parks
Advocacy Level
Community
Target of Change
City Council
Timeframe
9 months
Strategy #1
Form Coalition of Supporters
Action
By
whom?
By
Resources/support Indicators
when? /partnerships
of success
#1 Hold
meeting of
advocates
Berkelhamer 10/15
Medical society to
hold meeting with
chamber of
commerce leaders &
other stakeholders
# groups
attending
#2 Public
education
campaign
Wheeler
Meet w/ hospital PR
dept to outline plan
Number of
earned media
stories
12/15
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Developing Your Advocacy Plan