Advocating for change
Sergi Corbalán
Fair Trade Advocacy Office
Milan, 24 May 2015
• Born in 2004
• Joint facility of the
World Fair Trade
Organization (Europe
and Global) and
Fairtrade International
• Financed by core
income & external
grants
Terminology
What you do
(some examples)
To achieve what
(some examples)
(…)
(…)
- Consumers to buy FT
- Public authorities to buy FT
- Mobilise citizens to make
your city a Fair Trade Town
- National public policies
support uptake of FT
- Public policies are fair and
promote Trade Justice
- Change “rules of the game”
that regulate business
behaviour
(…)
- Marketing
- Certification
- Supporting
producers
- Political
advocacy
- Public
campaigning
(…)
Example 1:
Public policies on Fair Trade
Why? Governments can promote our alternative
trading model. More sales. More impact.
What have we done in 2015? FTAO-CLAC
research on public policies on Fair and Solidarity
Trade (first phase) in France, Italy, Spain as well
as Brazil, Colombia and Ecuador
Want to get ideas about what YOUR government
could do to promote Fair Trade? Join workshop
on Monday (16h-16h45)
2. Example 2:
Power in supply chains
Why? We want to change “rules of the game” of
conventional trade.
Source: Catherine Nicholson/Bob Young, The relationship between supermarkets and suppliers: What are
the implications for consumers?, July 2012. Graphic: Tania Hurt-Newton
Example 2 (II) Campaign partners
Producer
networks
Trade union
movement
Farmers
movement
NGOs
Fair Trade
Movement
Agriindustry
Media
Business
Consumers
Research
Example 2 (III)
What have we done in 2015?
- Joint report launched in Nov 2014
- Infographics (“agent for change”)
- Animation didactic videos (sub-titles translated
into various languages)
Plans:
- Bananas (report to be issued in Nov 2015)
- Cotton / textiles supply chains in 2016 (to be
confirmed)
Interested? Join the campaign!
www.fairtrade-advocacy.org/power
Source: Catherine Nicholson/Bob Young, The relationship between supermarkets and suppliers, July 2012.
Interested?
Workshop “advocating and promoting
Fair Trade” (Monday, 16h-16h45)
Workshop “government policies on Fair
Trade” (Tuesday, 13h30-12h15)
Read more: www.fairtrade-advocacy.org
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