Searching for Employment
and Writing Employment
Messages
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 1
Today’s Workplace
•Globalization
•Deregulation
•Technology
•Downsizing
•Workforce Diversity
•Shareholder Activism
•Information Overload
•Mergers & Acquisitions
•Teams & Workgroups
•Flexible Employment
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 2
What Today’s
Employers Require
Flexibility
and Adaptability
Life-Long Learning
Teamwork Skills
Strong Work Records
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 3
What Today’s
Employers Require
Leadership Capabilities
Diversified Skills
Varied Experiences
Multicultural and
International Awareness
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 4
What Can You Offer?
• Personal achievements
• Educational preparation
• Work experience
• Extracurricular activities
• Personal characteristics
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 5
What Do You Want To Do?
Type of
Occupation
Nature of
the Job
Specific
Compensation
General
Career Goals
Size of
Company
Type of
Operation
Location
Facilities
Corporate
Culture
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 6
Building Your Career
Employment Portfolio
Interim Assignments
Workplace Skills
Life-Long Learning
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 7
The Employment Search
1
3
2
Build
Toward Career
4
Prepare
Résumé
5
Prepare
for Interview
© Prentice Hall, 2003
Understand
Interview Process
6
Take the
Interview
Business Communication Today
Follow Up
and Accept
Offer
Chapter 17 - 8
Employer Recruiting Practices
Most
Preferred
Look Inside
the Company
Least
Preferred
Networking
and Personal
References
© Prentice Hall, 2003
Employment
Agency or
Search Firm
Unsolicited
Résumés
Business Communication Today
Newspaper
Want Ads
Chapter 17 - 9
Organizing Your Approach
Monitor Business News
Research Specific Firms
Build a Network
Seek Career Counseling
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 10
Three-Step
Résumé Process
Planning
Writing
Completing
Analyze
Organize
Revise
Investigate
Format
Produce
Adapt
Compose
Proofread
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 11
Planning Your Résumé
Information
Adaptation
Purpose
Purpose
Audience
Audience
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 12
What Employers Seek
• Results orientation
• Workplace achievements
• Versatility
• Signs of progress
• Standards of excellence
• Flexibility
• Communication skills
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 13
Areas of Concern
• Frequent job changes
• Gaps in work history
• Inexperience
• Being “overqualified”
• Long-term with one company
• For-cause job termination
• Criminal record
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 14
Organizing Résumés
Chronological
Résumé
© Prentice Hall, 2003
Functional
Résumé
Business Communication Today
Combination
Résumé
Chapter 17 - 15
Résumé Components
Name and
Address
Career Objective
or Summary
Academic
Credentials
Employment
History
Activities and
Achievements
Relevant
Personal Data
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 16
Common
Résumé Problems
• Inappropriate length
• Amateurish
• Hard to read
• Boastful
• Wordy
• Dishonest
• Too slick
• Gimmicky
• Poorly reproduced
• Carelessly written
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 17
Producing Chronological
Résumés
Use
Action
Words
Career
Objective
Section
Education
Section
Work
Experience
SEction
Personal
Section
No References
Section
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 18
Résumé Formats
Printed
ASCII-Text
HTML-Coded
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 19
Producing Scannable
Résumés
ASCII
Format
Document
Design
Key
Words
Buzzwords
and Jargon
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 20
Submitting
Scannable Résumés
Postal
Mail
© Prentice Hall, 2003
E-mail
or Online
Business Communication Today
Fax
Machine
Chapter 17 - 21
Submitting
On-Line Résumés
Personal
Websites
Personal
Information
© Prentice Hall, 2003
Index
Services
References
Employment
Information
Business Communication Today
ASCII
Version
Chapter 17 - 22
Writing Application Letters
Be Specific
Include Salary
Keep E-mail
Short
Aim for
High Quality
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 23
Types of Application Letters
Getting Attention
Building Interest
Solicited
Unsolicited
Increasing Desire
Motivating Action
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 24
Cultural Considerations
The Right Style
and Approach
Proper Tone
and Format
© Prentice Hall, 2003
Business Communication Today
Chapter 17 - 25
Other Employment
Messages
Job-Inquiry
Letters
© Prentice Hall, 2003
Application
Follow-Ups
Business Communication Today
Chapter 17 - 26
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Communication, Business, and You