Communicating
Interculturally
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 1
Intercultural
Communication
Market
Globalization
Multicultural
Workforce
(cultural diversity)
Two Major Trends
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 2
Intercultural Sensitivity
• Culture
• Subculture
• Ethnocentrism
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 3
Legal and
Ethical
Contextual
Cultural Differences
Social
© Prentice Hall, 2003
Nonverbal
Business Communication Today
Chapter 3 - 4
Cultural Context
High
Context
Decision Making Practices
High
Context
Problem Solving Techniques
Low
Context
© Prentice Hall, 2003
Negotiating Styles
Business Communication Today
Low
Context
Chapter 3 - 5
Legal and Ethical Behavior
Are bribes legal in foreign countries?
Seek Common Ground
Withhold Judgment
Send Honest Messages
Respect Cultural Differences
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 6
Social Behavior Differences
Materialism
Roles
Status
Manners
Time
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 7
Nonverbal Communication
Personal
Space
© Prentice Hall, 2003
Body
Language
Business Communication Today
Chapter 3 - 8
Overcoming
Ethnocentrism
(Stereotyping)
• Accept Distinctions
• Avoid Assumptions
• Avoid Judgments
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 9
Doing Business Abroad
• Assume differences
• Take responsibility
• Withhold judgment
• Show respect
• Empathize
• Tolerate ambiguity
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 10
Doing Business Abroad
• Look past the superficial
• Be patient
• Be persistent
• Admit cultural biases
• Remain flexible
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 11
Doing Business Abroad
• Look for common ground
• Send clear messages
• Deal with the individual
• Learn when to be direct
• Test your understanding
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Business Communication Today
Chapter 3 - 12
ESL Communication Barriers
Slang and
Idioms
Accents and
Pronunciation
Vocal
Variations
Communication
Styles
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Business Communication Today
Chapter 3 - 13
Foreign Language Barriers
Learn Another Language
Use Intermediaries or Translators
Offer Training in English
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 14
Written Communication
 Use plain English
 Be brief
 Be clear
 Use transitions
 Use proper addresses
 Avoid slang and idioms
 Cite numbers carefully
 Use short paragraphs
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 15
Oral Communication
Minimize
Noise
Obtain
Feedback
Speak
Slowly
Clarify
Intent
Do Not
Talk Down
Be
Accurate
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 16
Oral Communication
Learn Foreign
Phrases
Listen
Carefully
Adapt
Your Style
Check for
Understanding
Clarify the
Next Step
Watch Body
Language
© Prentice Hall, 2003
Business Communication Today
Chapter 3 - 17
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