UAE Society
Ch-1&2
Introduction
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• What is a Society?
• When you start to delve into the question
"what is society" you will realize that this is
indeed a very deep subject. There is no one
answer because a society is not a thing that
can be easily explained in one or two
sentences.
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• In fact, this could actually be a topic for a
thesis by a graduate student in philosophy and
it would take many volumes to include all the
possible answers. Let's start by looking at
what we consider to be a society.
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• In our daily lives, a society is the place where
we live. It is made up of the government, the
education system, the health care and the
many occupations that people have. Each and
every person is an important part of a society
because each one has something to
contribute.
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• It is a very broad concept that is often broken
down into different segments or facets of life.
Within a society, there are smaller societies
or groups of people who have a particular
goal or ambition. These could be a family ,
clan government agencies, groups of students
or groups raising money for a cause.
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• There are also other factors that separate
smaller societies from one another. These
include culture, language, race, and religion.
Within a society, there can be many different
cultures. If you look at the whole world as one
society, you can easily realize just how many
differences there are.
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• Even within a country, city or town, you have
numerous differences and you can even have
different societies within a neighborhood. The
neighborhood of a city could be an ethnic
society all its own.
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• In the larger frame of things, all these
societies interact with one another on a daily
basis bringing new ideas and ways of doing
things. Customs transfer from one culture to
another, immigrants become assimilated
within a society and people react with
violence when a part of their society is
threatened. All of these things make up a
society, which is more of a quality than a
thing.
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Components of the society
•
•
•
•
Social Component
Cultural Component
Demographic Component
Physical Component
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Social Component
• It has four elements:
1. Education: Education System ,literacy percentage
2. Family
3. Clan
4. Social Class
5. Economy
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The Family Life Cycle
• Traditional Family Life Cycle
– Stage I: Bachelorhood (Single)
– Stage II: Honeymooners (Couple)
– Stage III: Parenthood
– Stage IV: Postparenthood
– Stage V: Dissolution with the death of one spouse.
Copyright 2007 by Prentice
Hall
Table 11.2 Percent Distribution of FiveCategory Social-Class Measure
SOCIAL CLASSES
Upper
Upper-middle
Middle
Working
Lower
Total percentage
Copyright 2007 by Prentice
Hall
PERCENTAGE
4.3
13.8
32.8
32.3
16.8
100.0
Table 11.7 Typical Categories Used for Assessing
Amount or Source of Income
Amount
Under $25,000/year
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and over
Copyright 2007 by Prentice
Hall
Source
Public welfare
Private financial assistance
Wages (hourly)
Salary (yearly)
Profits or fees
Earned wealth
Inherited wealth, interest,
dividends, royalties
Cultural Component
• The elements of the Cultural Components are :
1.
2.
3.
4.
5.
6.
Religion
Language
Values
Norms
Arts
Customs and Traditions
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Culture
Copyright 2007 by Prentice
Hall
The sum total of learned
beliefs, values, and
customs that serve to
regulate the consumer
behavior of members of
a particular society.
A Theoretical Model of Cultures’ Influence
on Behavior
Figure 12-1
Copyright 2007 by Prentice
Hall
Culture Is Learned
Issues
• Enculturation and
acculturation
• Language and
symbols
• Ritual
• Sharing of culture
Copyright 2007 by Prentice
Hall
• Enculturation
– The learning of one’s
own culture
• Acculturation
– The learning of a new or
foreign culture
Culture Is Learned
Issues
• Enculturation and
acculturation
• Language and
symbols
• Ritual
• Sharing of culture
Copyright 2007 by Prentice
Hall
• Without a common
language shared meaning
could not exist
Culture Is Learned
Issues
• Enculturation and
acculturation
• Language and
symbols
• Ritual
• Sharing of culture
Copyright 2007 by Prentice
Hall
• A ritual is a type of
symbolic activity consisting
of a series of steps
• Rituals extend over the
human life cycle
• Marketers realize that
rituals often involve
products (artifacts)
Culture Is Learned
Issues
• Enculturation and
acculturation
• Language and
symbols
• Ritual
• Sharing of Culture
weblink
Copyright 2007 by Prentice
Hall
• To be a cultural characteristic, a
belief, value, or practice must
be shared by a significant
portion of the society
• Culture is transferred through
family, schools, houses of
worship, and media
Table 12.2 Selected Rituals and
Associated Artifacts
SELECTED RITUALS
TYPICAL ARTIFACTS
Wedding
White gown (something old, something new,
something borrowed, something blue)
Birth of child
U.S. Savings Bond, silver baby spoon
Birthday
Card, present, cake with candles
50th Wedding anniversary
Catered party, card and gift, display of photos of the
couple’s life together
Graduation
Pen, U.S. Savings Bond, card, wristwatch
Valentine’s Day
Candy, card, flowers
New Year’s Eve
Champagne, party, fancy dress
Thanksgiving
Prepare a turkey meal for family and friends
Copyright 2007 by Prentice
Hall
UAE Values
• Achievement and
success
• Activity
• Efficiency and
practicality
• Progress
• Material comfort
Copyright 2007 by Prentice
Hall
•
•
•
•
•
•
Collectivism
Freedom
External conformity
Humanitarianism
Youthfulness
Fitness and health
Demographical Components
• The elements of the Demographic
Components are :
1. Distribution
2. Size of Population
3. Characteristics
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Physical Component
• Elements of the Physical Component are:
1. Climate
2. Land
3. Resources
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Why to Study UAE Society?
1. To define the traits and constituents of UAE
society
2. To analyze the Structure of the society and
it’s elements factors.
3. To understand the dynamic of changes that
takes place in the society due to different
factors
4. To be a ware of the roots of the identity and
it’s features
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5. To discuss the various roles performed by the
social institutions to cope with the changes at
present and future.
6. To be aware of the historical development in
the society.
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Traits of the UAE society
1. UAE is an Arabic society which has Islamic
religion that affects the identity of it’s
individuals.
2. It has a strategic geographical location which
affects the society economically and culturally.
3. It is highly developed because of the availability
of resources especially oil , in addition to the
role played by the federal government.
4. It has a distinguished status ; regionally and
internationally.
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5. It has a united society, this affects stability
and enhance the social solidarity.
6. It is a combination of authenticity and
modernity.
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The social effects of oil
1. Establishment of a developed infrastructure.
2. High quality of social services
3. Strengthen the relationships with so many
countries.
4. Oil enabled UAE to assist many countries all
over the world.
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What is the UAE
• Arabic Muslim Country: Cauterized by moderation, Growth
and economic Development
• In 1971: Six of these states (Abu-Dahbi, Ajman, Al-fujayrah,
Umm al Qawyn And Sharjah Merged to form UAE
• Generosity: Oil revenue and moderate policy stance have
allowed the UAE to play a vital role in the affairs of region
• Geography: Strategic location along southern approaches to
strait of hormuz ,a vital point transit for world crude oil
• Area: 83,600 sq km
• Land boundaries: Total;867 km ;Oman 410 and Saudi Arabia;
457 km
•UAEClimate
; Dessert ,cooler in eastern mountains
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Population
• 4,798,491 estimate based on the results of the 2005
census
• Age Structure: 0-14: 20.4% ;15-64: 78.7; over : 0.9%
• Birth Rate: 16.5% & Death rate: 2.13%
• Urbanization: 78%
• Nationality: Emirati 19%; Arabs /Iranian 23%; South
Asian 50%; Westerners 8%
• Religion: 96% Muslim
• Languages: Arabic, English, Urdu, and Hindi
• Litracy: 77.9% ; Male 76.1% and Female 81.7% (2003)
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UAE Government
• Federation with specified powers delegated to the UAE
federal governments and other reserved to members
• Power rests with the seven heredity sheikhs ,known as
emirs
• Since 1971 the ruler of Abu Dhabi ,Sheikh Zayed bin
sultan al-Nahayann has been president he was reelected fourth consecutive term
• Sheikh Khalifa bin Zayed becom the second president
for UAE in 2004 after Sheikh Zayed death
• Vice President and prime Minister is the ruler of Dubai
Sheikh Mohammad bin Rashed
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Introduction