Moscow, May 16th 2008 THE 4 ACTORS PLANET The market BRANDS Buyers of Creativity The platform CREATORS Sellers of Creativity (including Students :) HOW THE 3 SYSTEM WORKS 4 Brands Choose the Best Solution that flies ootB (out of the Box :) 2 Creators Catch the real money appropriated by the Brand as the Budget. Creators (including Students :) Read the Briefs & can Publish their creative Solutions 1 Brands (Companies) Publish their creative Briefs on www.BootB.com that can be seen from each corner of the planet (12 languages :) That’s “Unlimited Creativity” ;) WHO IS is the on-line Pitching Engine that brings Brands and Brains together all around the Planet. On Brands get ootB Creativity and Creative talents get challenge and real money CREATORS Segment 3: Professionals (in Top Agencies) PASSPORTS Passports are T-Shirts. With a front and a back page. Inside is the most creative thing… you! Everybody can choose online an ootB (out of the Box :) passport! Front: Back: CREATORS QUANTITY > 7 500 Growth trend: from 116 countries 8000 7000 6000 5000 4000 3000 2000 1000 QUALITY 0 English 2007 Italian English RussianItalian Portuguese Russian Spanish Portuguese French Spanish German French Chinese German Indonesian Chinese Hindi Indonesian Japan Hindi Arabic Japan 01.2008 02.2008 03.2008 04.2008 05.2008 WHY JOINING For Companies (Brands) To have the possibility to run Global Creative Pitches (tenders) from their offices For Students To have the possibility to simultaneously Learn and Earn (receiving Insight and Income! :) For Marketing Professors To use a new powerful teaching system that provides: - Best-practices on how to create marketing services - A motivating tool giving students learning by doing (and doing while earning :) IT’S SIMPLE TO JOIN 1 rule only: BRANDS Buyers of Creativity BRAINS Sellers of Creativity 1 2 3 Re-gister Publi-sh Ca-tch On www.BootB.com Brief Best Creativity On www.BootB.com Solution $ (the Budget :) WHAT CAN CREATE PORTFOLIO Brands Promotion Products Concepts Copywriting Design Total 45 services PR Advertising Video-Photo ( + Your own desire on request :) Example of services inside a category: Advertising: 5 services Outdoor Décor RUSSIAN TRACE IN Brands Concepts Fundraising concepts – UNICEF Promotion Copywriting In-store promo ideas – Auchan Advertising Products Advertising campaigns – Grazia (China), LEGO, Disney Design Video-Photo Packaging design – Alpenliebe (India), Gancia (Italy) Russian Brands and Russian Winners PR PR strategy, PR event – Peugeot Décor WHAT DO THEY SAY ABOUT Mads Nipper LEGO – Executive Vice President – Market & Products Martin Lindstrom Branding Guru “BootB is one of the most exciting projects I have come across for years. It holds fantastic potential to open an entire world of creative talent to companies like ours that work with creativity as a core brand value. I am impressed with the way BootB is inspired by children in their limitless and curios way of thinking and acting.” “ BootB plans to bring creative talent and buyers together. It bypasses obstacles to creative communication and reaches across the world with ‘out-of-the-box’ thinking. When I established my own advertising agency at the age of twelve, even having staked a claim in notoriety, it was tough selling ideas in an adult world. I was too young to be worth listening to. The BootB concept gives new talent an audible voice. It opens doors to untapped creative talent, and to new consumer insights, enabling clients and sellers to meet in unexplored territory and introducing brands to powerful new dimensions.” WHAT DO THEY SAY ABOUT Richard Beighton UNICEF Geneva - Head of Fundraising Services, PSD Jérôme Saigot Peugeot Russia Marketing Director “BootB gave us access to a great width of different creative options that would have been impossible with a traditional agency. Usually you will be presented with 4 or 5 ideas - with BootB we had over 110! And for a global organization like ours it is great to be able consider ideas that are truly from around the world and that reflect so many different perspectives and views.” "BootB will certainly be for us a thrilling and innovative Marketing tool. We are convinced that, through this new marketplace, we will get access to new creative tendencies, which will quickly and timely respond to our needs. This opportunity opens doors to new talents, which Peugeot Russia, with its definitely "out of the Box" spirit, surely doesn't want to miss!" Now you can become a Creator and… Squeeze your Brain! (For a better price :) !&? Thanks for attention ! & ready to hear your o.o.t.B. questions ?