Moscow, May 16th 2008
THE 4
ACTORS
PLANET
The market
BRANDS
Buyers of Creativity
The platform
CREATORS
Sellers of Creativity (including Students :)
HOW THE
3
SYSTEM WORKS
4
Brands
Choose the Best Solution that flies ootB
(out of the Box :)
2
Creators
Catch the real money
appropriated by the Brand as
the Budget.
Creators
(including Students :)
Read the Briefs & can Publish their
creative Solutions
1
Brands
(Companies)
Publish their creative Briefs on
www.BootB.com that can be seen from
each corner of the planet (12 languages :)
That’s “Unlimited Creativity”
;)
WHO IS
is the
on-line Pitching
Engine that brings
Brands and Brains
together all around
the Planet.
On
Brands
get ootB Creativity
and Creative talents
get challenge and
real money
CREATORS
Segment 3:
Professionals (in Top Agencies)
PASSPORTS
Passports are T-Shirts. With a front and a back page. Inside is the
most creative thing… you!
Everybody can choose online an ootB (out of the Box :) passport!
Front:
Back:
CREATORS
QUANTITY
> 7 500
Growth trend:
from 116 countries
8000
7000
6000
5000
4000
3000
2000
1000
QUALITY
0
English
2007
Italian English
RussianItalian
Portuguese
Russian
Spanish Portuguese
French Spanish
German French
Chinese German
Indonesian
Chinese
Hindi
Indonesian
Japan
Hindi
Arabic Japan
01.2008
02.2008
03.2008
04.2008
05.2008
WHY JOINING
For Companies (Brands)
To have the possibility to run Global Creative Pitches (tenders) from their offices
For Students
To have the possibility to simultaneously Learn and Earn (receiving Insight
and Income! :)
For Marketing Professors
To use a new powerful teaching system that provides:
- Best-practices on how to create marketing services
- A motivating tool giving students learning by doing (and doing while
earning :)
IT’S SIMPLE TO JOIN
1 rule only:
BRANDS
Buyers of
Creativity
BRAINS
Sellers of
Creativity
1
2
3
Re-gister
Publi-sh
Ca-tch
On
www.BootB.com
Brief
Best
Creativity
On
www.BootB.com
Solution
$
(the Budget :)
WHAT
CAN CREATE
PORTFOLIO
Brands
Promotion
Products
Concepts
Copywriting
Design
Total 45 services
PR
Advertising
Video-Photo
( + Your own desire on request :)
Example of services inside a category:
Advertising:
5 services
Outdoor
Décor
RUSSIAN TRACE IN
Brands
Concepts
Fundraising
concepts – UNICEF
Promotion
Copywriting
In-store promo ideas
– Auchan
Advertising
Products
Advertising
campaigns – Grazia
(China), LEGO,
Disney
Design
Video-Photo
Packaging design –
Alpenliebe (India),
Gancia (Italy)
Russian Brands and Russian Winners
PR
PR strategy, PR
event – Peugeot
Décor
WHAT DO THEY SAY ABOUT
Mads Nipper
LEGO – Executive Vice
President – Market &
Products
Martin Lindstrom
Branding Guru
“BootB is one of the most exciting projects I have come
across for years. It holds fantastic potential to open an
entire world of creative talent to companies like ours that
work with creativity as a core brand value. I am impressed
with the way BootB is inspired by children in their
limitless and curios way of thinking and acting.”
“ BootB plans to bring creative talent and buyers together.
It bypasses obstacles to creative communication and
reaches across the world with ‘out-of-the-box’ thinking.
When I established my own advertising agency at the age
of twelve, even having staked a claim in notoriety, it was
tough selling ideas in an adult world. I was too young to
be worth listening to. The BootB concept gives new talent
an audible voice. It opens doors to untapped creative talent,
and to new consumer insights, enabling clients and
sellers to meet in unexplored territory and introducing
brands to powerful new dimensions.”
WHAT DO THEY SAY ABOUT
Richard Beighton
UNICEF Geneva - Head
of Fundraising Services,
PSD
Jérôme Saigot
Peugeot Russia Marketing Director
“BootB gave us access to a great width of different
creative options that would have been impossible with a
traditional agency. Usually you will be presented with 4
or 5 ideas - with BootB we had over 110! And for a global
organization like ours it is great to be able consider ideas
that are truly from around the world and that reflect so
many different perspectives and views.”
"BootB will certainly be for us a thrilling and innovative
Marketing tool. We are convinced that, through this new
marketplace, we will get access to new creative tendencies,
which will quickly and timely respond to our needs. This
opportunity opens doors to new talents, which Peugeot
Russia, with its definitely "out of the Box" spirit, surely
doesn't want to miss!"
Now you can become
a
Creator
and…
Squeeze
your Brain!
(For a better price :)
!&?
Thanks for attention
!
& ready to hear your o.o.t.B. questions
?
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