Transformational
lobbying
Jenny Brown – Senior EU Relations Adviser
Christian Aid
12 February 2011
1
The plan for today
What is lobbying?
And………
How do you do it?
And then……..
Your turn!
2
Views of lobbying……
3
But it doesn’t have to be
like that!!
4
The Christian approach
“The Spirit of the Lord is on me,
because he has anointed me
to proclaim good news to the poor.
He has sent me to proclaim freedom for
the prisoners and recovery of sight for
the blind, to set the oppressed free, to
proclaim the year of the Lord’s favour.”
Luke 4:18-19
5
Influencing for change…..
Advocacy……. includes a range of
activities which organisations or
individuals can take to exert pressure
for change in a specific policy or
behaviour of a government,
organisation (e.g. EU) or possibly a
single individual. It can be public or
private influencing to achieve a change.
6
Advocacy…….
Awareness-raising
Lobbying
Campaigning
Media
7
Lobbying…………
“Directly persuading decision-makers
and influential stakeholders of the
importance of your advocacy objectives
and convincing them to act accordingly”
8
Lobbying………
The message – what needs to change
The targets – who can make the
change happen (power analysis)
The methods – conversations,
meetings, briefings (choice of style)
The purpose – to make the change
happen
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A real life example
10
A travel agent’s dream……..
11
…….but tax is good!
Tax as development issue
Message – need for transparency in
corporate tax reporting and in tax havens
Target – European Commission
Method – conversations, meetings, briefings
Purpose – Tax and Development
Communication reflects Christian Aid
concerns
12
Some top tips for lobbying
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Lobby meetings: before
Know your audience – views, knowledge,
what they can do, dynamics
Know your stuff!
Timing – processes, events, other ‘hooks’
Agree strategy for meeting – objectives,
message, roles, possible compromises
Anticipate difficult questions and plan
responses
Prepare briefing
14
Lobby meetings: during
Introductions, agree agenda
Make the message relevant
Emphasise your perspective and expertise
Keep it clear, concise, factual
Provide evidence
Offer examples to illustrate
State desired action
Agree specific next steps (and timescale)
15
Stating the obvious, maybe,
but…
Listen
Ask questions (show an interest)
Show respect
Stay calm!
Don’t bluff
Don’t waste time
Watch your body language
16
Lobby meetings: after
Debrief
Write notes
Evaluate
Thank (and summarise main points)
Follow up
17
Tips for talking to politicians
You may know more than they do
They have an interest (your vote!) in
being polite to you and listening to you
You have a right to talk to them
Cultivate their assistants
18
No comment……..
19
Your turn!
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A marcher’s guide to lobbying MPs