Paper to Plasma
Zoe Vegnuti
Breast Services Manager
Jackie Mpambawashe
Breast Screening Office Manager
South Birmingham Breast Screening
Paper to Plasma
Aims and Objectives
 Produce a multi lingual audio visual illustration of Breast
Screening the Facts/Breast Awareness to address the
variation in uptake across the seven screening sites
 Educate women of all ages about breast screening and
breast awareness in order to increase uptake
 Reduce health inequalities
 Inform women about the South Birmingham Breast
Screening Service
Paper to Plasma
DVD Production:
Talking Heads and Breast MOT
The Talking Heads – women of various ages recruited from within the
unit
The script was based on the five point code of breast awareness
The Breast MOT – the sequence and script were based on Breast
Screening the Facts.
Simon Edwards, Video Manager UHB NHS FT arranged the animation
and translation of scripts into the following languages: Gujarati, Urdu,
Punjabi and Bengali
The DVD went live on the Invision Screens( 60 in total) in surgeries and
health centres on November 24th, 2009 with thanks to Ritchie Brett,
SBPCT
Paper to Plasma
The Concept

Came from the multicultural screening
population covered by South Birmingham.

DVD based on fact rather than personal
experience

To include Breast Awareness and Breast
Screening

Animated illustration rather than real women
Paper to Plasma
Cost of Production
The cost of production were as follows:
DVD
£3,500.00
Language Translations £2,500.00
DVD copies (100)
£150.00
Survey Costs
£2,700.00
Total
£8,850.00
Paper to Plasma
Data Capture
Began at Hall Green
Health Centre 18/12/2009
Touch screen device
Located in 3 Sites
Hall Green Health Centre
BWH
Northfield Health Centre
Paper to Plasma
Responses
Total No of Responses received = 815
Quarantined = 307
Valid Responses = 508
o 82% of respondents completed the survey
Future provision questionnaire
• Paper questionnaire sent out in 2009 to
determine future service requirements.
• 700 questionnaires distributed
23%response rate (targeted).
• Plasma project 62% response ( non
targeted)
Paper to Plasma
Who Responded
Gender
Age
Under 16
12%
Over 60
27%
Male
28%
16-24
7%
25-34
13%
Female
72%
55-60
12%
35-44
14%
45-54
15%
Paper to Plasma
Learning outcomes
 The DVD format was well received and captured the attention of
population in South Birmingham.
 We were able to communicate to our current as well as the future
screening population.
 We identified areas that we can make improvements:
 Work more closely with GP practices to improve awareness of
screening locations
 Change perceptions by continuing to educate women from all
walks of life on breast awareness and the process of screening
 Consider re-working the DVD to be spoken in different
languages
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