Workshop for Intellectual Property
Insurance Valuation
Matthew Hogg, Kiln
Phil Antoon, Kroll
Marsh Technology
Conference 2005
May 26th and 27th
Kiln 4Thought
Enquiry Process
Types of Intellectual Property
Intellectual Property Valuation Methodologies
Valuation Case Study #1 – M&A Scenario
Valuation Case Study #2 – Existing IP
Kiln 4Thought
The 4Thought policy is the first to recognise and protect the value of a company’s
ability to exploit its IP rights and the value of any brand which is intrinsically linked to
such IP.
Legal Challenges
That any registered Intellectual Property right of the Assured is found invalid
It is found that the Assured has by the manufacture, sale or use of its product infringed upon IP rights of
That the Assured’s IP rights vest in part or in whole in an employee
That an employee not be restrained from applying his/her knowledge of the Assured’s IP after ceasing
Government Action – Implementation of any law, order, regulation that:
Renders null and void any registered IP
Grants an identical registered IP right to a competitor in contravention to the law
Prevents the Assured from exploiting his IP rights
Restricts or prevents import or export of IP rights
Kiln 4Thought, cont’d
What can be insured?
IP-Rich Products’ future revenue streams
Licensing Revenue
Royalty Receipts
IP “Value” – accounting principles
R&D Expenditure
Financial Investment
Loan Arrangement
Transaction involving IP rights
Kiln 4Thought, cont’d
Worldwide protection available
Blanket or IP family covered
Limits increasing all the time
Yearly policy but up to 48 months indemnity period
Premiums difficult to determine – 1%-5% rate of limit
Enquiry Process
Valuation Due Diligence
Potential Insured to complete Application to be sent to Kiln
Kiln informs potential Insured that it suggests Kroll perform the valuation
Kiln sends contact information of Insured to Phil Antoon / Kim Cauthorn
Kroll performs the valuation on behalf of Kiln but paid by Insured
Valuation issued to Kiln
Legal Audit
Comprehensive list of IP to be insured attached to completed Application
Lawyers hired on behalf of Kiln but paid for by potential Insured
Legal Audit should be low cost, high turnaround, using only publicly available information to
avoid conflict issues
Audit issued to Kiln
Types of Intellectual Property
There are a number of Intellectual Property assets for which first party insurance can
be provided:
Trademarks/Trade Names
Trade secrets and know-how
Registered Designs
Topography Rights and Database Rights
Other intangible property rights
Intellectual Property Valuation Methodologies
There are three generally accepted methodologies that are utilized to estimate the
insurable value of Intellectual Property:
Income Approach
The Income Approach is typically the most applicable approach to utilize when valuing
income-producing Intellectual Property, as value is measured by calculating the present
value of future economic benefits to be derived by the asset. The two most frequently used
variations of the Income Approach are the royalty savings (or relief from royalty approach)
and the excess cash flow method.
Market Approach
The Market Approach measures the value of Intellectual Property through an analysis of
recent sales or offerings of comparable assets. Due to a lack of publicly available sale or
transaction data regarding most Intellectual Property assets, a Market Approach is often
not applicable in valuing Intellectual Property.
Cost Approach
The Cost Approach measures the value of Intellectual Property by the cost to replace it
with another of like utility. The Cost Approach recognises that a prudent investor would not
ordinarily pay more for an asset than the cost to replace it new.
Intellectual Property Valuation Methodologies (cont’d.)
For Intellectual Property insurance coverage we often rely extensively on the
Royalty Savings method, a variation of the Income Approach. Under the Royalty
Savings method, the value of Intellectual Property is reflected in the present value of
after-tax royalties the owner of the asset avoids paying by owning the asset and not
having to license it from a third party.
We apply the Cost Approach in circumstances where the Insured was covered for
reimbursement of R&D expenses. The Cost Approach is also applicable when
valuing Intellectual Property assets that are not income-generating, e.g. internally
developed software that is used for internal purposes and databases.
In some cases, we may also apply the Excess Cash Flow method, which is another
form of the Income Approach.
Valuation Case Study #1 – M&A Scenario
As part of an acquisition, companies are required pursuant to IFRS and US GAAP
accounting to estimate the fair value of all of the identifiable intangible and tangible
assets of the acquired company, and amortize the finite lived assets over their
expected remaining useful lives. Indefinite lived assets are not amortized, but are
instead tested for impairment on an annual basis. This is a strict requirement for
financial reporting purposes, and is closely reviewed by the auditors.
In this example, a company has just acquired an equipment manufacturer. The
intangible assets that have been identified for financial reporting purposes are
patents, trade name, and customer relationships. For the purpose of this workshop,
we will focus on the valuation of the patents.
As the patent is a licensable asset, the most common method to measure value is
the royalty savings approach.
The values ascribed to the Intellectual Property assets for financial reporting
purposes may be utilized to estimate the insurable value of the IP.
Valuation Case Study #1 – M&A Scenario, cont’d
Execution of the Royalty Savings method
Select an appropriate royalty rate (as a percent of revenue)
Search for agreements regarding the licensing of comparable technologies
Review of the royalties paid as for the use of the comparable technologies, and a comparison
relative to the insured patent
Analyze the company’s excess earnings, and hence its ability to pay a royalty and still generate a
fair return
Project the expected future annual revenue attributable to the Intellectual Property;
Calculate the royalties that the owner is relieved from paying by multiplying the projected
annual revenue by the royalty rate;
Reduce the royalties by the taxes that would be due on the incremental profit created by
the relief from paying royalties;
Discount the after-tax annual royalty savings to present value at the appropriate discount
Sum the discounted after-tax royalty savings to estimate the value of the Intellectual
Valuation Case Study #2 – Existing IP
The second case study focuses on a technology company that has patents on
projects that are still in development, and have not yet reached technological
feasibility or market commercialization.
Three approaches may be utilized to estimate the insurable value of the IP:
The cost approach to measure the reimbursement of R&D expenditures associated with
the IP;
The royalty savings approach to measure the licensable value of the underlying IP; and
The excess cash flow approach to measure the full value of the patents and related
intangible assets
Valuation Case Study #2 – Existing IP, cont’d
Cost Approach
Implementation of the cost approach would encompass measuring the R&D costs that
have been incurred to date on the project.
Royalty savings approach
This approach would be applied in the same manner as detailed in the first Case Study,
with the exception of probability weighting the expected future royalty income to reflect the
uncertainty associated with the project achieving technological feasibility. Application of
this approach assumes that the owner would license the rights to the IP in exchange for
future royalty payments to a third party during or at the end of the R&D phase, rather than
commercializing and marketing the completed product using its own resources.
Excess cash flow approach
This approach could be utilized to measure all of the IP and associated intangible asset
value of the R&D project. This is the accepted method for valuing in-process research
and development projects as well as other intangible assets such as customer
relationships for financial reporting purposes, and provides the maximum value of the
project as it captures the value of all related intangible assets, not just the patented IP.
Valuation Case Study #2 – Existing IP, cont’d
Excess Cash Flow Approach Methodology
The principle behind the excess cash flow method is that the value of an incomegenerating intangible asset is measured by the present value of the projected future
cash flows attributable to the intangible asset over its remaining useful life. To estimate
excess cash flows, revenues attributable to the intangible asset are projected over the
remaining useful life of the asset. Expected costs - including in this case remaining R&D
costs - cost of sales, operating expenses, and income taxes - are deducted from
projected revenues to arrive at after-tax cash flows. From after-tax cash flows,
depreciation is added back and after-tax contributory charges (for the use of tangible and
other intangible assets) are deducted to arrive at the excess cash flows specifically
attributable to the project’s intangible assets. Since the asset in this case is an in
process research and development project, the cash flows would be probability weighted
to reflect the risk associated with achieving technological feasibility. These probability
weighted excess cash flows are then discounted to the present and summed to arrive at
the value of the intangible asset.
Matthew Hogg – London 207 886 9000
Phil Antoon (212) 833-3411
[email protected]
Kim Cauthorn (713) 276-8627
[email protected]

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