Communicating
Across Cultures
Linda C. Hoffman
Even if some companies “never do
any international business, they
still need a solid understanding
of cross-cultural issues in
business because America is,
itself, a multicultural country here
and now, where people often fail
to communicate across cultural
lines.”
(Judee Reel)
Similarities
Differences
Low Context
High Context
Favor direct approach
Explicit meaning:
clarity is a priority
May use frank, even
blunt language
Favor indirect, vague,
oblique language
Implicit meaning
Priority is to maintain
“harmony”
Deal
focused
Relationship
focused
Monochronic
Polychronic
More concern about
time
Exactness important
Punctuality may even
demand an early
arrival
Less concern about
time
Time is flexible
Relationships are
more important than
timeline
“Multi-tasking”
FLEXIBILITY
Informal
Very Formal
Spontaneous
Protocol driven
Flexible
Pomp and ceremony
Equality
Status
Casual
Titles
RESPECT
Para-verbal Communication
Volume
Non-verbal vocalizations
Use of silence
Conversational overlap
.
Non-verbal Communication
 Distance
 Touch
 Eye contact
 Gestures
Gestures
When the verbal message
conflicts with the body language,
only the body language is
understood
Success in Multicultural
Business Settings Requires:
A drive to communicate
Broad-based sociability
Cultural flexibility
Cosmopolitan orientation
A collaborative negotiation style
PERSPECTIVE
Internet Resources
Country specific:
http://www.windowontheworldinc.com/countryprofile/index.html
Gift-giving:
http://culturalsavvy.com/gift_giving.htm
Cross cultural awareness:
http://culturalsavvy.com/index.htm
Bribery:
http://www.transparency.org
Gestures
Descargar

Crossing the Cultural Divide