The
Ever-Changing
World of Media
1
We will discuss…
• What is NEWS anyways?
• Talal Abu-Ghazaleh Media
• Talal Abu-Ghazaleh Knowledge
Forum
• Newsletters
• Social Network Sites
• Quality Control
• Marketing
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Do not go where the path may lead,
go instead where there is no path
and leave a trail.
Ralph Waldo Emerson, writer
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What is News anyways?
Dog bites man
Vs
Man bites dog
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Specialised IP news agency to be launched
By Roufan Nahhas
CAIRO — The concept of an Arab patent office is still in its primary stages and Jordan needs to
develop a clear idea about this positive move, according to a Ministry of Industry and Trade official.
Khalid Arabiyyat, acting director of Industrial Property Protection Directorate at the Ministry of
Industry and Trade was speaking at a regional conference on Industrial Property System for Actively
Promoting innovation in the Arab Region, which concluded in Cairo last week.
Sunday, June 13, 2004
Bin Hammam to appeal suspension
in scandal
Associated Press writer Roufan Nahhas
DUBAI, United Arab Emirates - FIFA
executive Mohamed bin Hammam
plans to appeal against his suspension
over bribery allegations, claiming
Monday that he was being "punished
before I am found guilty."
A FIFA ethics committee on Sunday
provisionally suspended Bin Hammam
and FIFA vice-president Jack Warner
pending
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Date : 2003-03-23
"Iraqis unable to reach refugee camp in Jordan"
By Tareq Ayyoub and Roufan Nahas
Ruweished, March 23: The United Nations High Commissioner for Refugees
(UNHCR) emergency supervisor Douglas Oldman on Saturday said the agency is
working hard to accommodate more than 20,000 refugees expected to come from
Iraq as a result of the ongoing war on the Kingdom's eastern neighbour.
Oldman, who was inspecting two camps constructed in the past few days to host
thousands of Iraqi refugees in the desert town, said UNHCR is trying to put up
400 tents in the coming days as part of their endeavour to ease the plight of these
refugees.
‫«األردن أوال» ‪ ..‬شعار وطني رافقه الجدل‬
‫الحملة اإلعالنية التي أشعلت نار االنتقادات بين ع ّمان ودمشق‬
‫عمان‪ :‬روفان نحاس‬
‫تسبب ما وصفه البعض بأنه تهجم من الرئيس السوري بشار األسد على شعار «األردن أوال»‪ ،‬الذي‬
‫اطلق في حملة اعالنية قبل اربع سنوات‪ ،‬خالل مؤتمر األحزاب العربية الذي عقد في دمشق مؤخرا‬
‫بموجة انتقادات حملتها الصحف األردنية خالل االسبوع الماضي‪ .‬فقد رد كثير من الكتاب والصحافيين‬
‫على ما رأوه انه تهجم من الرئيس االسد بمقاالت وأعمدة اعتبرت ان ما جرى هو تهجم غير الئق من‬
‫دولة شقيقة مثل سوريا‪.‬‬
‫صنعت چاپ فلسطين‪ -‬نگاه از درون‬
‫چاپ در شرايط محاصره و اشغال‬
‫صنعت چاپ در فلسطين‪ -‬اگر بتوان آن را با اين نام شناخت‪ -‬در تالقي سياست و‬
‫اقتصاد روزگار مناسبي ندارد و در اين ميان نقش رژيم صهيونيستي آشكارتر از‬
‫ساير عوامل است‪ ،‬بهخصوص كه حاال ديواري ‪ 640‬كيلومتري هم در صدد است تا‬
‫دست فلسطينيها را كوتاهتر از هميشه كند‪.‬‬
‫اين مقاله در واقع به گزارشي ميماند از اوضاع چاپ در فلسطين كه توسط روفان‬
‫نحاس )‪ (Roufan Nahhas‬روزنامهنگار اردني براي ماهنامه ‪MEPrinter‬به‬
‫‪Abu Hammour signs accord to‬‬
‫‪implement first phase of Maan‬‬
‫‪Industrial Estate‬‬
‫‪By Roufan Nahhas‬‬
‫‪20 October 2003‬‬
‫‪AMMAN. Industry and Trade Minister Mohammad Abu Hamour on Sunday‬‬
‫‪signed an agreement with the officials of China Wuhan Water Construction‬‬
‫‪Engineering Co. to implement the first phase of Maan Industrial Estate in the‬‬
‫‪south of the Kingdom.‬‬
‫‪6‬‬
Journalism
News Questions
People
Money
World
problems
Advertising
Mobile
Reliability
Content
Get the facts right
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Accuracy and fairness
Yes… journalists make mistakes
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Big Mistakes
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Even Bigger
10
Talal Abu-Ghazaleh Media
The News Agencies
•AG-IP-NEWS AGENCY
•TAG-IT News Agency
•TAG-Education News Agency
Department of Linguistics
Documentation Department
Communication and PR
Websites and special assignments
TAG-Forum
Multimedia Department
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12
Website/Year
2009
2010
2011
2012
2013
AGIP-News
807550
976378
825142
572922
362662
TAG-IT News
0
2911
42079
78417
108452
TAG-Educa News
0
0
0
4057
5158
Media Partnerships
Media Exclusivity
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Department of Linguistics
•
•
•
•
•
•
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1000+ documents
Accuracy of information
Accuracy of language
What is editing?
Google Translate
Copy and Paste Method
Documentation Department
• Total emails: 604.057
• Circulation (PRs, newsletters, ads)
• In 2012:
8.251.503
• In 2013:
9.928.448
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Communications & PR
•DON’T rely completely and solely on
the power of a press release
•DO use an integrated approach
•DO get in valuable face time with
the media on a regular basis
•DON’T just use social media,
embrace it
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What we need?
• Contact more journalists and media outlets in
various countries.
• Introduce our services and plans
• Build relationships with the media
• Give journalists what they want…a good story
• Read their stories and give feedback
• Respect their expertise
• Rapid response
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Some statistics
• In 2013:
Press Releases (English and Arabic)
Press Clippings
Interviews
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424
4000+
50+
Websites & Special Assignments
•
•
•
•
•
TAG.Org.com
TAG-Personal Website
The-institution Website
WTO Website
www.tag-forum.org/
• Facebook: tagforum
• Twitter: tag_forum
• Amman Jordanian National Orchestra Association
• TAG-Org film documentary
• Emad Hajjaj (Abu Mahjoub) 10th anniversary expo
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Talal Abu-Ghazaleh Knowledge Forum
• www.tag-forum.org/
• Facebook: tagforum
• Twitter: tag_forum
• 30+ events
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Multimedia Department
In 2013:
Photography
•7000 photos
•1400 photos for the media
•And 140 events
Videography
•400 hours
•60 events
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Please, interrupt me!
(Really!)
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Newsletters
Maintain Relationships
Distribute Informative Content
Promote Upcoming Events
Share Successes
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What is wrong with my
Newsletter?
Long
Long headlines
Unclear photos
A lot of errors
Really old news
Done fast
Unfocused
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How to fix it?
-Make it short NO one has the time to read a 20-page newsletter
-Use headlines with few words as a means to summarize the article
-Using unclear or unrelated photos can give a negative impact
-Edit and edit and edit not just copy and paste
-What is the percentage of people who are interested in 3-month old news
4-month
5-month
-Always have a plan that does not include finishing the newsletter in one
hour
-Ask yourself did I achieve any target??
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Social Network Sites (SNSs)
Social media is a continually evolving
realm with amazing potential for
business communications
Social power
Attracted millions of users
Daily practices
In 1979, the first SNS was
established
Sixdegrees.com
Help strangers connect based on shared
interests, political views, or activities
AIM and ICQ
Twitter, Facebook…etc
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8 out of 10 American companies are on
Facebook, only 45 percent are on Twitter
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What happened to the
traditional PR?
•Social media made information readily available
•Distribute your content to millions
•Engage with your message
•Use more than one channel to distribute your
content
•Communicate your message in real-time
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Abu-Ghazaleh Tackles the Role of Technology at Dubai's Board of
Directors 2013 Conference
IT has become an integral part of every businesses functioning with
organizations having adopted a wide range of IT technologies to meet
various business demands. This means that any IT infrastructure typically
TAG-Confucius Organizes A Seminar on Chinese Economy
consists of a multitude of vendors and technologies helping to keep
Prof. Feng Li will tackle several key issues regarding the Chinese economy
businesses functioning- HE Dr. Talal Abu-Ghazaleh
with a special focus on China’s International trade policies, Trade
DUBAI-----November 2013-----HE Dr. Talal Abu-Ghazaleh, chairman of Talal
opportunities, Shanghai Free Trade Zone and Current investment environment
Abu-Ghazaleh organization (TAG-Org) discussed the role of technology in
in addition to other related subjectsAbu-Ghazaleh Launches Four Major Initiatives in Intellectual Property
gaining timely information at the Board of Directors 2013
conference held
AMMAN----November 2013------ Talal Abu-Ghazaleh Confucius Institute, the
at Al Bustan Rotana in Dubai.
official testing center for China's HSK
examinations
(Hanyu
Shuiping
Kaoshi), support that innovators and
TAG-Creation
aims
to provide
the necessary
will organize a seminar by Prof. Feng
Li, Associate
Professor,
of them to investors, funding agencies, mentors,
entrepreneurs
need
through College
introducing
Business, at the Shenyang Normal and
University
onplanning
Chinese experts.
Economy
business
Ononanother level, TAG-Creation works closely with
Monday Dec.
2nd at
Talal‫يستضيف‬
Abu-Ghazaleh
Forum
(TAG-Forum).
companies
looking
to establish a presence in the Arab world. It conducts market
‫البرنامج التدريبي األول‬
‫تخريج‬
‫حفل‬
‫أبوغزاله‬
research and identifies credible partners, licensees, franchisees, and agents to
"‫ حقك تطالب‬.. ‫ "حقك تعرف‬:‫نزاهة بعنوان‬facilitate
‫لمشروع‬
technology transfer in the Arab world- HE Dr. Talal Abu-Ghazaleh
‫ رعى سعادة الدكتور طالل‬-2014 ‫ كانون ثاني‬13DUBAI
– ‫عمان‬
---- December 11, 2013 ---- HE Dr. Talal Abu-Ghazaleh, chairman of Talal
Abu-Ghazaleh Organization (TAG-Org) and chairman of the Arab Society of
‫ حفل تخريج‬،‫اللجنة الملكية للنزاهة والشفافية‬
،‫أبوغزاله‬
(ASIP), delivered
key note speech at the first Intellectual
‫عضولتشغيل‬
‫تفاهم‬Intellectual
‫أبوغزاله‬Property
‫ومجموعة طالل‬
‫العمل‬the‫وزارة‬
Property Forum entitled “Towards Fair and Safe Trade” held at Jumeirah Beach Hotel
‫ حقك‬.. ‫المشاركين في البرنامج التدريبي "حقك تعرف‬
in Dubai. ‫االردنيين داخل وخارج األردن‬
‫والذي عقد في ملتقى طالل أبوغزاله‬
‫الوطني لمشروع‬
"‫"التوافق على إطالق المشروع تطالب‬
‫نزاهةخالل‬
‫للتوظيف من‬
‫ والذي تديره مؤسسة فايث ماترز البريطانية تحت‬،‫المعرفي‬
"‫التدريب‬
‫وأبوغزاله الممول من الحكومة‬
‫الشراكة العربية‬
‫ مظلة‬-2014 ‫ كانون ثاني‬8 -‫عمان‬
‫صندوقالعمل‬
‫وقعت وزارة‬
‫اإلجتماع أيضا ً سعادة النائب مصطفى‬
‫شركاتحضر‬
‫ ولقد‬،‫البريطانية‬
‫مجموعة‬
‫للتوظيف وتطوير الموارد البشرية إحدى‬
.‫سيق في مجلس النواب‬
‫النزاهة‬
‫لجنة‬
‫رئيس‬
،‫الرواشدة‬
‫طالل أبوغزاله مذكرة تفاهم تهدف الى دعم التعاون والتن‬
‫في مجال تدريب وتشغيل األردنيين وتوفير فرص عمل لهم‬
‫داخل المملكة بالقطاع الخاص وخارج المملكة في القطاعين‬
.‫العام والخاص‬
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Quality Control
The second line of defense
To err is human
31
What happens to your PR?
Researched
Written
Edited
Re-edited
Approved
Circulated
And again
Researched
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Marketing
Actions that promote a
product or service
awareness
to the public
33
Types of
Online
Offline
Word of Mouth
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And there is…
The Marketing Mix
7Ps
Price
Product
Promotion
Place
People
Process
Physical Environment
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Recommendations
• People with Journalistic background
• People with excellent communications skills in
both languages English and Arabic
• Training for those who are willing to learn
about: Newsletters, writing…etc
• More organization from the event owner
37
Thank you
Questions?
TAG-Media
38
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Ever-Changing World of Media