Skin cancer prevention:
information, resources and
environmental changes
Implementing NICE guidance
NICE public health guidance 32
What this presentation covers
Costs and savings
Find out more
• Exposure to UV radiation is the leading cause of skin
• Non-melanoma skin cancer is estimated to account for
around a third of all cancers detected in the UK
• The incidence of malignant melanoma has more
than tripled in Great Britain since the 1970s
The guidance:
• Covers the first occurrence of skin cancer caused
by overexposure to natural and artificial UV
• Aims to raise awareness and increase
knowledge of the risks of UV exposure, influence
attitudes and prompt behaviour change
The guidance makes six recommendations on:
information provision
protecting children, young people and outdoor
providing shade
Information provision:
• Continue to raise awareness of the risk of UV
exposure and how to protect against it via:
- national mass-media campaigns
- local, low cost information-related activities
• Ensure national and local messages are regularly
repeated and revised
Information provision:
developing national and
local activities
• Identify groups, behaviours or activities which
need to be targeted
• Ensure activities are evidence-based
• Establish clear, measurable objectives
• Develop and pilot national campaigns (where
feasible, run pilots for local activities)
Information provision:
message content
• Include a simple explanation of how UV exposure
can damage the skin
• Explain how someone can assess their own risk
• Give a balanced picture of the risks and benefits of
being out in the sun
• Offer a range of options to help protect the
skin against UV damage
Information provision:
tailoring the message
Messages should:
• be simple, succinct and tailored for the
target group
• address the social and practical barriers to
using sun protection
• enhance people’s belief in their ability to change
• be positive rather than negative
Protecting children, young
people and outdoor workers
• Assess if there is a risk of harmful exposure
to the sun
• Aim to prevent children and young people from
getting sunburnt
• Encourage outdoor workers to wear protection
to avoid getting sunburnt
• Assess the training needs of staff
Providing shade
• Consider providing areas of shade when
designing and constructing new buildings
• For all new developments, ensure there is
adequate access to areas of shade for people
with a disability
• Check whether it is feasible to provide areas of
shade when developing or redeveloping
communal outdoor areas
Costs and savings
The guidance is unlikely to result in a significant change
in resource use. However, recommendations in the
following areas may result in additional costs,
depending on local circumstances:
information provision
protecting children, young people and outdoor
Savings are expected in the longer term
• How can we ensure local campaigns support
national messages?
• Which local groups should we target?
• How will we know whether the messages have
been received and acted upon?
• How can we work with employers to implement
this guidance?
Find out more
Visit for the:
• guidance
• quick reference guide
• costing statement
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