Getting YOUR message across
Betty McBride
Director of Policy & Communications
Using your local media
• Raise awareness about what
you do and why
• Apply pressure for change
• Ask for people to help you
Using your local media
Radio
Press
TV
Web
What stands out?
• Issues or events that affect
local people
• Things that bring your story
to life – great pictures, emotive
stories,
• Local facts, figures and
spokespeople
DOUBT KILLS
DOUBT KILLS
• To save lives by reducing pain to call times
• Achieve this through raising awareness of
heart attack symptoms and appropriate way
to respond, breaking down barriers to calling
999
PARTNERSHIPS
• Supported by a number of
external stakeholders –
ambulance services and
ambulance trusts are key
• ASA support a highlight
Tactics that work well
• Launch event, stunts & photo
ops
• Stories from people impacted
• Policy calls
• Engaging local MPs
• Letters to newspaper editors
Results that count
Blanket media coverage
Engagement of ministers & over
120 MPs
Lives saved
Early signs of a reduction in the
pain to call time (MINAP)
National Campaign Aims
1.
2.
3.
4.
5.
Access for all heart patients
Choice of alternative methods
Address needs of under-represented groups
Meet BACR minimum standards
Monitor through national audit
Doing your homework
1. Gather your information
www.cardiac-rehabilitation.net
2. Contact your local media
3. Lobby your local NHS service
4. Lobby your politicians
Get off to a flying start…
•
Four steps to get the campaign
rolling
1. find your local representative via
www.theyworkforyou.com
2. download a sample letter to send from
www.bhf.org.uk/campaigns
3. make it personal and local!
4. crucially, tell us how you get on via
[email protected]
…Starting Today
• YO1 6JF
• Hugh Bayley MP
• Labour, City of York
• He is a health specialist – potential to
become a parliamentary champion for
cardiac rehabilitation
bhf.org.uk/campaigns
• Online tools
– Sample letter to politicians
– Sample letter to newspaper editor
– Summary of key points
– become a BHF campaigner
Descargar

Doubt Kills - Cardiac Rehabilitation