RSA Conference
2008
Staff Meeting
Agenda
> What is the RSA Conference?
> What is CA Doing at the RSA Conference?
 Marketing
 CA Booth
 Dave’s Keynote
 CA Speaking Sessions
 CSO Networking Reception
 1:1 Meetings
 Other CA Activities
> What are the Staff Responsibilities and Key Contacts?
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January 29, 2007
RSA Conference 2007 Staff Meeting
What is the RSA
Conference?
Show Details
RSA Conference 2008
> Dates: April 7-11, 200
> Venue: Moscone Convention Center, San Francisco, CA
> Attendance: 17,000+
 CSO, CISO, Security and IT Directors and More!
> Conference Theme: Alan Turing, British cryptographer,
mathematician, logician, philosopher and biologist (19121954).
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RSA Conference 2007 Staff Meeting
Continued…..
> 17 tracks and over 220 sessions
> Over 350 exhibitors
> Keynote addresses:

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RSA Security: Art Coviello, President EMC Security Division
Symantec: John W. Thompson, Chairman and CEO
Microsoft: Craig Mundie, Chief Research and Strategy Officer
VeriSign: Jim Bidzos, Chairman
Tipping Point: Brian Smith, Chief Architect
IBM: Val Rahmani, General Manager ISS Division
Numenta: Jeff Hawkins, Founder
CA: Dave Hansen, Sr. VP and GM Security Division
Oracle: Thomas Curian, Sr. VP, Oracle Server Technologies Dev
Al Gore, Former Vice President and Nobel Laureate
January 29, 2007
RSA Conference 2007 Staff Meeting
What is CA doing
at the RSA
Conference?
CA at the RSA Conference 2007
> Platinum Sponsor
> 30x30 Booth #1432 - includes 7 solution oriented demo
stations, a Partnering with CA station and a theater
> Theme: “Strategic Security is greater than any single
security product”
> Dave Hansen Keynote
> CA Speaking Session
> Industry Events
> CSO Networking Reception
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January 29, 2007
RSA Conference 2007 Staff Meeting
Pre-Show Promotion
ca.com/rsaconference
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RSA Conference 2007 Staff Meeting
Pre-Show Promotion
Email Invitation
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RSA Conference 2007 Staff Meeting
Pre-Show Promotion
Postcard
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January 29, 2007
RSA Conference 2007 Staff Meeting
Pre-Show Promotion
RSA Conference Web Site
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RSA Conference 2007 Staff Meeting
RSA Conference Program Guide Ad
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RSA Conference 2007 Staff Meeting
Exhibition Floor Plan
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RSA Conference 2007 Staff Meeting
CA Booth Look & Feel
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RSA Conference 2007 Staff Meeting
CA Booth Posters
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RSA Conference 2007 Staff Meeting
CA Booth Tabletop Signage
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RSA Conference 2007 Staff Meeting
CA Booth Demo Station Signs
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RSA Conference 2007 Staff Meeting
CA Booth Event Schedule Flyer
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RSA Conference 2007 Staff Meeting
CA Booth Solution Demonstrations
> Security Compliance Process Automation
> Security Compliance Through Effective Log Management
> Identity Lifecycle Management
> Server Resource Protection
> Secure Web Business Enablement
> Enforce and Validate Compliance for Your Mainframe Security
> Integrated Threat Management
> Partnering with CA
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RSA Conference 2007 Staff Meeting
CA Booth Plan View
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RSA Conference 2007 Staff Meeting
Other CA Booth Highlights
> Theater presentations
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Are You Smarter than a Fifth Grader CSO? (2x / hour)
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Enterprise Business and Security Optimization (Deloitte)
> Literature

CA Security Management Solutions Brief
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IAM Solutions Brief

SIM Solutions Brief
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Threat Management Solutions Brief
> Giveaways

CA logo shopping bags

CA logo pens
> Daily drawing – enter for a chance to win one of three 3 Garmin
nuvi 250W Personal Travel Assistant on Tue, Wed, Thu
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RSA Conference 2007 Staff Meeting
CA Booth Drawing Entry Card
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RSA Conference 2007 Staff Meeting
Dave’s Keynote Address
> Thur, April 10, 2:35 PM
> Presentation sounding a “wake up” call for CIOs
> 30 second advertisement video
 Runs all day Thursday in the keynote theater
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RSA Conference 2007 Staff Meeting
CA Speaking Sessions
> Liberty Alliance Workshop - Apr 7 at 1-5 PM
> OSIS User-Centric Interop - Tue, Apr 8 and Wed, Apr 9
at 11:00 AM – 6:00 PM
> Compliance Without Borders - Thu, Apr 10 at 9:10 AM
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January 29, 2007
RSA Conference 2007 Staff Meeting
CSO Networking Reception
> Who Should Attend?

Senior security managers
> RSVP Date?

Apr 9, 2008
> Who will be there?

Security Management VPs
and Directors
> Contact Robin Conklin to
RSVP or for more information
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RSA Conference 2007 Staff Meeting
Available 1:1 Meetings
> Dave Hansen
> Dave Earhart
> Vadim Lander
> Paul Engelbert
> Bill Mann
> Dave Culbertson
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RSA Conference 2007 Staff Meeting
Other CA Activities
>
SC Magazine Awards Dinner: Tuesday, Apr 8 at 6:30 PM
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Nomination: Best Enterprise Security Solutions
January 29, 2007
RSA Conference 2007 Staff Meeting
What are Staff
Responsibilities
and Contacts?
Staff Responsibilities
> Travel Dates: arrive April 6/7 and depart on April 10/11
> Travel Itinerary: You are responsible for your own air travel arrangements.
All rooms in the CA blocks have been assigned.
> Hotels: RSA Conference hotels are posted at
> When you arrive, pick up your exhibitor pass at the exhibitor registration
area
> Business appropriate dress code (CA Polo, khaki or black pants, dark shoes)
> Mandatory Staff Meeting: April 7 at 4:00 PM at the CA Booth #1432

Demo staff will receive 2 CA shirts

Review conference agenda and onsite logistics
> Expenses: Follow CA’s standard expense policy
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RSA Conference 2007 Staff Meeting
Key Contacts
Name
Role
Elliott Lowe
Overall event
631-291-0028
management, leads,
meeting room
George Ceglinski
Event logistics,
technical support
631-334-9044
David Kirkdorffer
Registration desk
617-388-5181
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RSA Conference 2007 Staff Meeting
Cell Phone
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