Catholic University of America
Fall Lecture Series 1999
Archipreneurs: Embracing Generalization
Previous Speakers
• Harold Adams, FAIA, RIBA;
• An Exploration of Life Beyond the Drafting
Table: Edmond Prins, RA; Corporate Asset
• Rich Architect - Poor Architect: Kerry
Levin, AIA; Levin Associates Architects
Tonight's Talk:
Entering the Race Before the
Final Ten Yards
G. William Calomiris, AIA
Presentation Overview
An Architect's Education
The Leadership Role
Developers, et cetera
Entering the Race
Risk and Return: Commensurate
Just Do the Math
• "1729 is an interesting number."
-- Ramanujan
• Master Builders of Antiquity understood
• Master Builders of the Renaissance
understood Fermat, but didn't care
• Master Builders of Modernity understand
Ellwood, and had better care
Ramanujan's Cubes
1729 = 103 + 93 = 123 + 13
Pythagorean Theorem
• a 2 + b 2 = c2
• Jacob Bronowski's
theory of
Pythagoras' proof:
• Confluence of
Gravity and
Pythagorean Theorem
• a 2 + b 2 = c2
• Jacob Bronowski's
theory of
Pythagoras' proof:
Pythagorean Theorem
• a 2 + b 2 = c2
• Jacob Bronowski's
theory of
Pythagoras' proof:
Pythagorean Theorem
Fermat's Last Theorem
an + bn  cn, where n>2
Ellwood's Mortgage Equity Formula
• r = Y - MC
• R = r + dep 1/Sn
• R = r - app 1/Sn
Y = annual equity yield
M = loan to value ratio
C = mortgage coefficient
Sn = sinking fund factor for Y,
n years
dep = depreciation as fraction of
price or value
app = appreciation as fraction of
price or value
Section One
An Architect's Education
"A little learning is a dangerous thing."
-- Pope
Mathematics and Science
• Pure
Analytic Geometry
• Applied
Mechanical Systems
• Pure
– Painting
– Drawing
– Sculpting
• Applied
Model construction
• History of
• Philosophy
• Language
– English composition
– Foreign languages
• International travel
Section Two
The Leadership Role
"To be or not to be, that is the question."
-- Shakespeare, Hamlet
• "Demand a good
general education:"
Foreign language
General liberal
• "Demand a good
– Design
– Construction
– Duties and
responsibilities of a
AIArchitect, September 1999
• "Appetite for political
– Involved citizens
– Demonstrate leadership
– Serve on governmental
boards and
• "Collective advocacy:"
– Membership in the
AIArchitect, September 1999
AIArchitect, September 1999
"Design theory and integration with business systems
and strategies."
"Descriptive geometry, graphic statics, history, and lectures
on European novels."
"Power of the big idea… power of the basic question."
"Problem solving requires integrity, and design is a team
What's Missing at the AIA?
• Embracing the ENTIRE Development
• Ellwood's Mortgage Equity Formulas
• Opportunities for Empowerment
– Unfinanced ideas remain ideas
– Financed ideas become buildings
– Some buildings become architecture
Damn fine textbooks on architects
• Real Estate Development: Strategies for Changing
Markets, Stuart M. Saft, Wiley 1990
– We are defined along with engineers as "the designers
of improvements and their related facilities."
• Modern Real Estate, Charles H. Wurtzebach &
Mike E. Miles, Wiley 1991
– "A designer of buildings and supervisor of
Section Three
Developers, et cetera
"Who are those guys?"
-- Goldman, Butch Cassidy and the
Sundance Kid
Who are those guys?
• "The ultimate decision on the appropriate
use for a property remains with the
– -- Stuart Saft
• Developers decide the big What and the
big How.
What and How
Traditional Developers
• Real Estate Professionals - Brokers with
access to information on available
• Lawyers and other excessively compensated
professionals with penchant for speculation
• Architect/Developers-European Tradition
• Lack formal training in finance and
The New Developer’s Education
Finance - Investment Analysis
Real Estate Appraisal
Construction Technology
Real Estate Law
Market Analysis/Marketing
Managerial Accounting
The Developer Dentist
• "Open wide."
– -- Cyrus Katzen
• The most successful developers understand
the direct correlation between product
design quality and profitability.
The Developer Architect?
• For many architects, developing seems
either too daunting or too much a departure.
• If a dentist can do this, why can't an
Section Four
Entering the Race
"Do not go gentle into that good night.
Rage, rage against the dying of the light."
-- Thomas
Getting In Before the Last Ten Yards
• The last ten yards is where traditional
architecture begins.
• The successful architect understands
the first ninety yards.
• Prepare yourself to deal with the big
What and big How issues.
Preparing for the Big What
and How Issues
Postgraduate work in finance.
Real estate appraisal.
Real estate brokerage.
Networking with public officials and
other governmental organizations.
Section Five
Risk and Return:
Commensurate Relationship
"You Catholic girls start much too late.
Only the good die young."
-- Joel
Case Study: Penn 24 Chancery
• Issues
Legal: understanding entities
Political: historic and housing preservation
Zoning and Use
Physical (the last ten yards)
Aerial Photo
Location Map
24th Street Elevations
Pennsylvania Avenue Elevations
Price Grid
The Disneyesque Solution
Penn 24 Model
Garage Plan
Ratio Table
Pro Forma
Embassy of Spain
Embassy of Spain
A Mathematician's Apology
I have never done anything 'useful.' No discovery of mine has made, or is
likely to make, directly or indirectly, for good or for ill, the least difference to
the amenity of the world. I have helped to train other mathematicians, but
mathematicians of the same kind as myself, and their work has been, so far at
any rate as I have helped them to it, as useless as my own. Judged by all
practical standards, the value of my mathematical life is nil; and outside
mathematics it is trivial anyhow. I have just one chance of escaping a verdict
of complete triviality, that I may be judged to have created something worth
creating. And that I have created something is undeniable; the question is
about its value.
The case for my life, then, or for that of any one else who has been a
mathematician in the same sense in which I have been one, is this: that I have
added something to knowledge, and helped others to add more; and that these
somethings have a value which differs in degree only, and not in kind, from
that of the creations of other mathematicians, or of any of the other artists,
great or small, who have left some kind of memorial behind them.
-- G. H. Hardy
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