How to guarantee
that your
imported Tequila
is AUTHENTIC
December 2, 2009
Cancun, México
WHAT IS TEQUILA ?
Regional alcoholic
beverage.
Obtained from the Agave
tequilana weber blue
variety.
Production and marketing
subject to the compliance
with a NOM.
Verified and certified by
the CRT.
Protected by the FIRST
Appellation of Origin of
Mexico.
THE CRT ISSUES A CERTIFICATE OF AUTHENTICITY
FOR THE EXPORTS OF TEQUILA.
HOW ARE FAKE PRODUCTS IMPORTED?
The main avenues used to import fake products are the
following:
They generally are firewater (aguardiente), generic
distilled spirits and/or grain or sugar alcohol.
They are imported using Certificates of Origin which
describe them as tequila (not being Tequila).
A false CRT Export Certificate is produced and
presented to International Customs Offices when
importing fake Tequila.
FALSE CRT CERTIFICATES
This is an example of a
case that took place in
2001 relating to 11 tanks
containing ethylic alcohol
that were meant to be
imported into the EU as
Tequila using a FALSE
Export Certificate.
Thanks
to
the
cooperation of the EU
authorities,
the
importation was stopped
and the product was
DESTROYED.
FALSE CRT CERTIFICATES
Export of Ethylic Alcohol
PEDIMENTO
Aduana de salida
Pedimento No.
Valor comercial (USD$):
Valor comercial (Pesos):
Nombre y domicilio del
exportador:
Número de factura, fecha y
valor comercial:
Nombre y dirección del
comprador:
Medio de transporte:
Descripción de la mercancía
Cantidad:
DE EXPORTACION
Altamira
01 81 2110 1001126
$6,650.06
$127,248 pesos
Destilería del Bajío S.A de C.V
Manzana D Lote 18 Edif O - 201
Col. U. Hab. San Rafael C.P. 55719
Coacalco Edo. De México
Factura # 1588 09/10/2001
$6,650.06
Factura # 1589 09/10/2001
$6,721.56
GJ Grenalls
Causeway Distellery, Loushers Lane,
Warrington Chesire WA4 6RY
TRLU-050601-7
TRLU-050589-6
Alcohól Etílico
Fracción arancelaria 22089099
44,572 litros (22,166.85 &
22,405.20)
FACTURA COMERCIAL
Nombre del vendedor:
Destilería del Bajío S.A de C.V
Nombre del Cliente
GJ Grenalls
Fecha
09/10/2001
Cantidad de mercancía
44,572 litros (22,166.85 & 22,405.20)
Valor comercial (USD$):
$13,371.62 USD
Descripción de la mercancía
Alcohól Etílico
CERTIFICADO DE EXPORTACION (FALSO)
Fecha:
09/10/2001
Contenedor:
TRLU-050589-6
Descripción de la mercancía
Tequila 100% Agave Mixto
Cantidad
22,166.85 Litros
GJ Grenalls
Causeway Distellery, Loushers Lane,
Destinatario:
Warrington Chesire WA4 6RY
England
Aduana de saliuda.
Puerto de Altamira
Tequila 100 % agave
FALSE DECLARATIONS
ARE
IMPORTED
AS TEQUILA
TEQUILA
WHEN THEY
TRULY ARE
ETHYLIC
ALCOHOL,
GRAIN OR
CANE
ALCOHOL,
ETC.
THIS SITUATION IS NOT
HAPPENING IN THE EU ANY
LONGER DUE TO THE FACT THAT
TODAY THEY DEMAND THE CRT
EXPORT CERTIFICATE TO
IMPORT TEQUILA INTO THAT
© Derechos
Reservados. Consejo Regulador del Tequila, A.C., México 2009
MARKET
IMPORT DECLARATION OR MANIFEST WHERE THE
PRODUCT IS DECLARED AS TEQUILA
TEQUILA
ARE
IMPORTED
AS TEQUILA
WHEN THEY
TRULY ARE
ETHYLIC
ALCOHOL,
GRAIN OR
CANE
ALCOHOL,
ETC
© Derechos Reservados. Consejo Regulador del Tequila, A.C., México 2009
WHAT IS THE EXPORT CERTIFICATE?
The Certificate of Authenticity for Exports of Tequila is
recognized and demanded by authorieties in the main
international markets. It is different to the Certificate of
Origin since:
The Export Certificate is issued by the CRT and
endorses or demonstrates the origin and
authenticity of the Tequila, its good
manufacturing practices and its compliance
with quality standards.
Not requesting the Export Certificate allows for
any beverage to be imported as Tequila,
placing the consumer’s health at risk.
The Certificate of Origin only attests to the
place of manufacture of a product in order to
obtain tariff benefits negotiated through trade
© Derechos Reservados. Consejo Regulador del Tequila, A.C., México 2009
agreements.
THEY CONFUSE THE CONSUMER BY
DISPLAYING IN THE MAIN LABEL THE WORD
TEQUILA
FAKE BEVERAGE self
proclaimed as ¨TEQUILA¨
PRODUCED and BOTTLED in a
diferent country
This is a fake product. Tequila
can only be produced in Mexico
FAKE PRODUCTS
ACTIONS THAT WILL LEAD TO:
ACTIONS THAT WILL LEAD TO:
ACTIONS THAT WILL LEAD TO:
This production chain, side by side with the authorities and
governmental agencies has used and relied on the
conformity assessment system and the protection of the
product as an appellation of origin as the main tools for its
growth,
consolidation
creating:
CREDIBILITY
TRUST
QUALITY
AUTHENTICITY
ORIGINALITY
and
strenghtening,
therefore
Thank you!
www.crt.org.mx
© Derechos Reservados. Consejo Regulador del Tequila, A.C., México 2009
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Mr. Ramón González Figueroa, Director General of the Tequila