Intersect Media Solutions’
Print and Digital Advertising Networks
to Reach Florida Hispanics
April 2014
Where Marketing Insight Meets Media Genius
Florida’s Hispanic Market
3.2 million Hispanic adults live in
Florida’s seven largest DMAs.
30% Hispanic adults are 30% more likely
than Florida adults as a whole to have visited
Universal Orlando in the past year.
1.9 million Florida Hispanic adults read
a newspaper in print or online in the past week.
38 newspapers with a combined, per-issue
circulation of nearly 1.4 million effectively
reach the Florida’s Hispanic population.
745,200 Hispanics read Florida
newspapers online or on mobile devices – tablets
or smartphones – during the past month.
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Florida’s Hispanic Print Advertising Network
Intersect Media Solutions offers both print and digital networks to reach Florida’s huge Latino
population. In print, 38 newspapers offer a combined, per-issue circulation of nearly 1.4
million. The Top 15 are listed here.
Hispanic Print Publication
Metro Area
El Clarin * (S)
El Sentinel (Ft. Lauderdale/Miami) * (S)
El Sentinel (Orlando) * (B)
El Nuevo Herald - Sunday Edition (S)
El Semanario Accion * (S)
El Nuevo Herald (S)
Semanario Argentino * (S)
Centro Tampa * (S)
Diario Las Americas (S)
La Prensa (Orlando) * (S)
El Colombiano * (S)
America Hoy * (S)
El Latino Semanal * (S)
Eco Latino * (B)
El Hispano Para Todos * (S)
Miami/Ft. Lauderdale
Miami/Ft. Lauderdale
Orlando
Miami/Ft. Lauderdale
West Palm Beach
Miami/Ft. Lauderdale
Miami/Ft. Lauderdale
Tampa/St. Petersburg
Miami/Ft. Lauderdale
Orlando
Miami/Ft. Lauderdale
Miami/Ft. Lauderdale
West Palm Beach
Jacksonville
West Palm Beach
Pub. Days
Circulation
Thursday
Friday
Saturday
Sunday
Friday
Mon-Sat
Monday
Friday
Tues-Sun
Thursday
Thursday
Monthly
Friday
Monthly
Thursday
200,000
125,000
100,223
75,990
75,000
58,573
43,000
42,000
36,586
35,065
35,000
33,500
31,857
30,000
30,000
*Free to readers
(S) – Spanish language
(B) - Bilingual
Source: Intersect Media Solutions, Individual publications
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Florida’s Hispanic Digital Advertising Network
Capability:
A Digital Ad Network that reaches the Hispanic Markets:
Miami/Ft. Lauderdale , Orlando, Tampa/St. Petersburg,
West Palm Beach and Ft. Myers/Naples.
Strategy:
Partner with Hispanic Newspaper Websites to utilize
“unsold space” at low CPMs.
Challenges:
Hispanic Newspaper Websites generate lower site traffic
compared to General Market Newspaper Websites. Less
site traffic equals less inventory.
Some smaller Hispanic Newspaper Websites do not sell
on a cost per thousand basis. Monthly packages sold as
rotators.
Difficulty building uniform Ad Network with variety of
pricing structures and inventory variations.
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Hispanic Sites in Florida’s Digital Ad Network
In Florida, Intersect Media’s Digital Ad Network includes these eight Hispanic-oriented
websites which have nearly 1.4 million unique visitors. Using its existing partnerships,
Intersect Media can create a custom digital footprint throughout the US and abroad.
Website
Page Views
Unique Users
SOV%
Impressions
El Nuevo Herald (Miami)
9,802,400
1,160,600
2%
525,000
Diario Las Americas
300,000
95,000
10%
75,000
El Sentinel (Ft. Lauderdale)
221,571
37,638
5%
25,069
El Sentinel (Orlando)
161,765
21,880
2%
10,054
La Prensa
75,000
20,000
6%
10,500
7 Siete Dias
32,500
15,100
13%
10,931
Naples Vista Semanal
23,000
10,000
3%
1,946
Tampa Centro
22,057
14,369
5%
2,500
10,638,337
1,374,542
2%
661,000
Source: Individual media properties
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Thank You!
For More Information, Contact:
Gary Winters
Marketing Manager
Intersect Media Solutions
610 Crescent Executive Court, Suite 112
Lake Mary, FL 32746
v 321.283.5268
[email protected]
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Hispanic Network - Intersect Media Solutions