COMPRAR, TIRAR,
COMPRAR
Emma Robinson
2011
PLANNED OBSOLESCENCE
• A policy of planning or
designing a product with an
artificially limited useful life, so
it will become unfashionable
or no longer functional after a
certain period of time
PLANNED OBSOLESCENCE
• Methods
• Reasons
• Consequences for consumers
• Environmental/global impact
• Alternatives
METHODS
• Designed to fail
• Inkjet printers
• Lightbulbs
• Nylons
• iPod batteries
• Designed to go “out of style”
• Implies “consumer choice”
CENTENNIAL BULB
• http://www.centennialbulb.org/
• “the Longest burning Light Bulb in
history. Now in its 114th year of
illumination.”
• Livermore, CA
DUPONT NYLON
REASONS
• Method of economic stimulation during the Depression
• Bernard London, Ending the Depression through Forced
Obsolescence
• Market/labor equilibrium
• “Successful” business model
• Keeps people buying
• East German products
• Profit for businesses and engineers
CONSUMER CONSEQUENCES
• Credit/debt
• Trash
• Frustration
GLOBAL IMPACT
• Growth for growth’s sake – ecological footprint exceeds
planet’s capacity
• Production of “residues” instead of “nutrients” -Thackara
• “Dumping” used/useless products in Third World
Countries
Mike Anane, Ghana
https://youtu.be/24CM4g8V6w8?t=37m48s
https://vimeo.com/95789417
2014
ALTERNATIVES
• Warner Philips – LED lightbulbs
• John Thackara – The Doors of Perception
• Serge Latouche – “Decrecimiento”
JOHN THACKARA
“the founder of Doors of Perception, is John Thackara. He does live and
online talks , and produces events, for cities, institutions and
organisations around the world. The outcomes of each collaboration
are, typically: a shared perception of new opportunities; a good idea of
how to exploit them; and new connections between people to make
those actions happen.”
--http://www.doorsofperception.com
SERGE LATOUCHE
DECRECIMIENTO
• la consigna del decrecimiento tiene como
meta, sobre todo, insistir fuertemente en
abandonar el objetivo del crecimiento por
el crecimiento, [...] En todo rigor,
convendría más hablar de "acrecimiento",
tal como hablamos de "ateísmo”
--Serge Latouche
La apuesta por el decrecimiento
DECRECIMIENTO
CONNECTIONS
La deuda ecológica española (Balanyá, Batista, et. al.)
• Deuda ecológica – “conjunto de impactos ecológicos, sociales y
monetarios que produce nuestro estilo de vida en los países
empobrecidos, a través de determinados impactos ambientales
que son generados debido a nuestras políticas y actividades
económicas”
• Mochila ecológica – manera de pensar la “cantidad de material
requerida para conseguir una unidad de producto final”
• Huella ecológica – manera de “medir la superficie necesaria para
sustentar un sistema económico”
CONNECTIONS (cont.)
Slow Violence (Rob Nixon)
• Waste pushed off into third world countries now encroaching on first world
territory, becoming more visible
“Beyond the Crisis: The emergence of Alternative economic practices”
(Conill, Castells, et.al.)
• Decrecimiento – less production, more reduction/reuse
• Doors of Perception – “nutrients” vs. “residues”
• Rethinking the current economic/capitalist system
The Story of Stuff
• Planned vs. perceived obsolescence
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Comprar, Tirar, Comprar