2003 GENERAL SHAREHOLDERS MEETING
10 April, 2003
Grupo PRISA
Año 2002
PIB EVOLUTION (%)
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
-1.0%
1999
2000
Spain
2001
Eurozone
2002
Latam
2
Grupo PRISA
55 3
Grupo PRISA
66 4
6
Grupo PRISA
REVENUES BY LINE OF ACTIVITY
€ Million
1,197 mn €
1,216 mn €
Advertising
36%
38%
Books & Rights
32%
28%
Newspapers &
Magazines
18%
20%
Others
14%
14%
2001
2002
5
7
Grupo PRISA
Revenues Breakdown by Geographic Area
2002
1,216 mn €
2001
1,197 mn €
Others 10%
Others 15%
Colombia 3%
Brazil 4%
Brazil 3%
Mexico 7%
Mexico 6%
Spain 75%
Spain 77%
International Revenues in 2002
Santillana: 73%
International Media: 17%
Printing: 10%
6
6
88
Grupo PRISA
EBIT Breakdown by Geographic Area
2002
119 mn €
2001
116 mn €
Others 3%
Brazil 3%
Others 13%
Colombia 6%
Brazil 3%
Mexico 12%
Mexico 14%
Spain 70%
Spain 76%
7
7
13
13
Grupo PRISA
14
14 8
Grupo PRISA
Net Debt & Investments
Investments
Net Debt: Ratios
€ Million
343
Net Debt/EBITDA: 2.15
308
Net Debt/Equity: 70.4%
131
2000
2001
2002
Focused on CAPEX rationalization
15
15
15915
Grupo PRISA
19 10
Grupo PRISA
Average Daily Circulation
(copies)
Weekend Average Circulation
(copies)
874,242
495,104
732,681
725,710
435,299
433,617
2001
2002
1Q 2003
2001
2002
1Q 2003
20
11
Grupo PRISA
21 12
Grupo PRISA
2002 Market share in conventional format
ONDA CERO 21%
SER 44%
RNE 18%
COPE 17%
13
Grupo PRISA
23
23 14
Grupo PRISA
Revenue breakdown by geographic area
389 mn €
36%
40%
Spain & Portugal
19%
21%
Mexico
Brazil
13%
12%
32%
2001
347 mn €
Others
27%
2002
15
Grupo PRISA
EBIT breakdown by geographic area
2002
2001
Other countries 34%
Other countries 26%
Brazil 6%
Brazil 9%
Spain 24%
Mexico 36%
Spain 26%
Mexico 39%
16
Grupo PRISA
Specialized Press
Cinco Días
Diario As (copies)
25,535
212,761
2001
25,731
24,621
2002
1Q 2003
El Correo
176,892
21,808
14,400
123,447
2001
14,571
2002
1Q 2003
Cinemanía
67,000
1997
2002
1Q 2003
33,464
2001
46,081
2002
1Q 2003
17
Grupo PRISA
Local TV presence
Localia TV presence by
Autonomous regions
Andalucía
Aragón
Asturias
Baleares
17 Madrid
3 Valencia
3 Extramadura
8
7
8
6
Cantabria
2 Galicia
1 La Rioja
Castilla-La Mancha
2 Murcia
4
Castilla y León
5 Navarra
1 Vasque country
1
Cataluña
Total: 73 stations
1
4
With stations
18
29 28
29
19
Grupo PRISA
Current Presence: Mexico
Mexicali
Cities with stations owned by Prisa
Monterrey
San Luis Potosi
Guadalajara
D.F.
Veracruz
20
Grupo PRISA
Current presence: Colombia, main cities
Barranquilla
Main cities with stations owned by Prisa
Cartagena
Medellín
Bogotá
Cali
Total presence:
48 cities
117 broadcasters
21
Grupo PRISA
Current presence: Chile, main cities
Iquique
Main cities with stations owned by Prisa
Antofagasta
Viña del Mar
Valparaíso
Santiago
Rancagua
Talcahuano
Concepción
Temuco
Puerto Montt
Total presence
104 own stations
32 jointly owned stations
60 cities
22
Grupo PRISA
Grupo PRISA
GENERAL STRATEGY
• Latest acquisition development
• Control the level of debt
• CAPEX rationalization
• Control and reduction of costs
• Disinvestments in non core business divisions
31
2432
Grupo PRISA
STRATEGY IN SPAIN
• Maintenance leadership position in Press and Radio
• Strengthen new business divisions
• Positive EBIT in Specialized and Regional Press
• Education. New markets
• Accelerate investments returns
• Integration of Digital Platforms
2532
31
Grupo PRISA
ESTRATEGIA INTERNACIONAL
• Development of the radio business in the main markets in
Latam
• Santillana expansion in USA
• Optimization of investments profitability.
2632
31
2003 GENERAL SHAREHOLDERS MEETING
10 April, 2003
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