• Initiated in 2001
– Stats
• Wellness Committee
– (make up)
• Committee Role
– Community Initiatives
– City Workplace Program
• Changes to Role
– Vitality Days/Branding
– Signature Program
STEPPING OUT MONCTON
OVERVIEW
• Stepping Out Moncton
• PEI Stepping Out
Program
– Program History
and Background
– Results
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Guiding Principals
Partnerships/ Sponsorship
Coordination
Delivery
Program Costs
Evaluation
PEI STEPPING OUT
PROGRAM
• Community-based initiative, using pedometers and
group support meetings, to get Islanders across
the province more active.
• Offered by the PEI Active Living Alliance through
the support of the PEI Department of Health and
Social Services.
PROGRAM HISTORY
& BACKGROUND
Ontario First Step Program
– To  PA levels among people managing
Type 2 Diabetes
– Pedometer used as motivation &
feedback tool
– Very successful in  PA levels
PROGRAM HISTORY & BACKGROUND
- continued
Research lead by Dr. Cathy Chan
– Offered in 5 Island Workplaces
– Increase from 6600 to 10,500 average
steps per day by end of program
– 65% over baseline activity level
– Decrease in related risk factors
PROGRAM HISTORY & BACKGROUND
- continued
PEI Stepping Out
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Launched in November 2002
12 Week Program/6 Group Meetings
Offered in both French & English
Initial goal of 500 participants
Delivered by 42 volunteers
RESULTS
• Program distribution: 40% Rural, 18%
Urban
• Over 1500 Islanders in more than 20
communities & 15 workplaces in a 5 month
period
• 74% indicated that the program had been
very effective in  their PA levels
RESULTS
- continued
• 97% indicated that the pedometer
was a great source of motivation
• 89% believed the support group
meetings contributed to their success
Signature Program
What is the Stepping Out
Moncton Program
• Pedometer based – validates all forms
of PA
• 12 week program
• 4 Meeting
• Package deal: fitness instructors,
tools, access to registered dieticians,
low cost, number one pedometer on
the market.
STEPPING OUT MONCTON
Guiding Principals
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Accessible to all
Offered in both official languages
Low maintenance delivery method
Offered by certified instructors
Measurable
Interlinked to all our existing tools & city
initiatives
– Reliable Pedometer
– Nutritional Component
PROGRAM DELIVERY
W elln ess C om m ittee
P rog ram C oord in ator
V olu n teer F acilitators
C ertified F itn ess In stru ctors
W orkp laces
C om m u n ity G rou p s
S ch ools
BENEFITS FOR
FITNESS FACILITIES
• Media exposure
• Direct link with
potential interested
• Partnership with Vitality
Companies
Moncton
• $10 per participant to
• Link to program with
proven record of success
cover cost of running
program
• Potential recruitment of
new members
• Minimal
• Community Involvement
administration time
• Direct link with
Program Coordinator
ROLE OF FACILITY
• Identify Certified
• Take registrations
Fitness Instructor(s) (Fees sent to Vitality
Moncton & Facility to
• Pre-determine
be reimbursed)
workshop dates
• Host workshops:
• Coordinate logistics
 Introductory Session
within facility
 2 Support Sessions
• Promote program
 Wrap-up & Evaluation
within facility
Session
ROLE OF FACILITATOR
(assigned by the fitness facility)
• Attend 2 hr training
• Promote link to
session
Cyber-Coaches on
ongoing basis
• Provide session dates
for package
• Relate questions or
concerns to
• Facilitate 4 meetings
Coordinator
over 12 week period
• Answer questions and • Complete Program
Evaluation at end of
inquiries from group
12 week session
PROGRAM
COORDINATOR
Roles & Responsibilities:
– Coordinate program delivery
– Help secure sponsorship & partnerships
– Meet with workplace & community groups
and connect them to workshops and/or
facilitators
– Responsible for promotion & marketing
of program
PROGRAM
COORDINATOR
Other Roles & Responsibilities:
•Train volunteer facilitators
•Ongoing direct link with fitness facilities
•Oversee evaluation of program & report
results
•Ensure long-term sustainability of program
OUR PARTNERS
SPONSORSHIP
PROGRAM
COSTS
Goal: 2,000 Monctonians participating 2004
Budget to Date: (10 months – 1,000 participants)
Revenue
$42,000.00 (3,000 city)
Expenses $63,000.00
Balance
(21,000.00)
Projections next 1,000 X 45.00 = 45,000
(Less: 10,000 facilities, 5,000 promo, 5,000 school, 5,000 co-or)= 20,000 balance
(Sponsors 6,000) = 26,000 balance
PROGRAM
EVALUATION
• Individual Success and Testimonials
– Stages of Change
– Statistic from sNBs tracking Tool
• Success and Enhancement of Program
– Written or verbal questionnaire for
participants at wrap-up session
– Facilitator Overview
PROGRAM
EVALUATION
o In week one, participants average 47,676
steps a week (6,810 steps a day)
o In week 12, participants increased those
steps in average of 73,031 steps a week
(10,433 steps a day)
Factors contributing to the
success
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Strong delivery system
Affordable
Simple and uncomplicated
Adaptable – workplace, groups, schools and/or individuals
young and young at heart.
• Choice in pedometer
• We did not re-invent the wheel
Few things we learnt
• On going promotion can be draining
• Financially
• Time-wise
• Not everyone wants to attend meetings
• Obtaining statistics is a challenge
• Challenges with respect to regional delivery
Four pieces of advise
1. Strong delivery system is very important.
2. Negotiate partnerships.
3. Do not reinvent the wheel…. Many great
programs and initiatives out there.
4. Choice of program coordinator.
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