Gilbane forum
Dec 2009
Luuk de Jager,
CMO Online, Philips Consumer Lifestyle
One Philips B2C online environment
1.
2.
3.
4.
5.
15,000 active sku’s .com
52 countries
Philips Online shop
Amazon activation
Syndication to retail
Product group page
Category pages
6. Google campaign
7. Local campaigns
8. Paid search
9. SEO activation
10.Google Maps/lead generation
Product pages
Campaign
E-CRM
Confidential
empower.me
Design your light - 2010
Philips Flagship Shop
2
4 clear pillars
.com
.shop
PHILIPS PRODUCT CATALOGUE
CONSUMER CARE
Global reach in 57 countries
ONLINE RETAILERS
ONLINE FLAGSHIP SHOP
Millions of consumer transactions
100M visits expected in 2009 (+30%)
>50% brand advocacy
Reach 1 Billion EUR Online Sales
Value-add service >10% of revenue
Philips Consumers Engagement
Confidential
.org
.live
Empower.Me marketing cockpit
USER GENERATED CONTENT
Global scale, local flavors
1000’s employees engaged together
Turn Promoters into Ambassadors
Excellence in multi-lingual content management
Support excellence in execution: set up, translations
Enable Consumers, Countries & BUs engagement
Million of video views, 100’s of user postings
NPS of registered consumers >10% vs non-reg
Promote Employee Engagement
empower.me
Content Management
critical to Philips’ success
130 M. website
700 internal
visits/year
users
6,000 New Products per year
Syndication to 30,000 trade partners
51 Countries / 42 languages
20 M. leaflet
downloads/year
3.5 million source words
27.5 million translated words
Confidential
empower.me
Today's marketers Online tool environment
Confidential
empower.me
Change Management
Online team
Marketing managers
Monitor activity
Focus on their products
Manage workflow
Better understand consumer
behaviors
Optimize cost
Confidential
empower.me
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Online activation - Gilbane Conference 2015