BA 495
TORY BOLINE
CHARLIE KENT
JULIE STEINER
COMPANY BACKGROUND
Swedish retail company that operates in 40
different countries/territories worldwide.
 37 are located in the United States
 Founded in 1926 by Ingvar Kamprad
 1990 Children’s IKEA is introduced that
focuses on home furnishing solutions to met
the needs of families with children
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FACTS AND FIGURES
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In 2009 sales reached
a high of 21.5 Billion
Euros, a 1.4% increase
from 2008
To show growth of IKEA,
sales in 1999 were 7.6
Billion Euros
Only 15% of the
company sales are from
US stores, 80% are in
Europe
IKEA VISION
Low prices
 BUT still being responsible for people and the
environment
 Children’s Rights
 IKEA uses a distribution strategy to utilize fuel
saving transportation techniques that are cost
effective and environmentally friendly
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CUSTOMER SATISFACTION
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Daycare services

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Children play with IKEA
toys
Layout strategy
Something for all ages
Small food court
Helpful employees
90 day return policy
IKEA Card
CUSTOMER SATISFACTION
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Maps and customer help
desk in every area of the
store
Frequent promotions
Offer pencils, paper, tape
measures, store guides,
catalogues, shopping carts,
shopping bags and strollers
to all customers
IKEA Business Network- to
promote businesses, share
knowledge, attend local
events with creative
entrepreneurs
POPULATION TRENDS
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IKEA’s primary target
market is families with
children
To accommodate the
aging population, IKEA
offers an in home
assembly service
To accommodate the
younger population, IKEA
created Children’s IKEA
Successful International
Company located in 40
countries/territories
ETHNIC TRENDS
The IKEA catalogue is printed in 27 different
languages
 Language option available on IKEA website
 Offer information/maps on store experience in
different languages that are common to the
area
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GEOGRAPHIC TRENDS
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IKEA has a think local,
act global product
procurement strategy
Culturally sensitive to
differences in
geographic tastes and
preferences
Since IKEA is a “one
stop shop” consumers
will travel the
distance
SOURCES
www.IKEA.com
 www.youtube.com
 Dunne, Patrick, Robert Lusch, and James
Carver. Retailing. Mason: South-Western
Cengage Learning, 2011
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Thank you
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IKEA - Oregon State University