1
<Insert Picture Here>
Business Intelligence Applications
BI and Performance Management
Consistently the Top IT and Business Priorities Worldwide
“… the most important technology
in 2007 is Business Intelligence”
Finance’s Top Area of Importance
Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”
5
Business Intelligence Drives Increased
Effectiveness in every Business Function
Financial Analytics
Sales Analytics
Real-time view of
financial condition
and drivers of cost
and profitability
Improve pipeline
visibility and
forecast accuracy
Service & Contact Center Analytics
Supply Chain Analytics
Optimize supplier
sourcing, supplier
performance, and
inventory levels
Convert service
calls into sales
through enhanced
cross-selling
HR / Workforce Analytics
Marketing Analytics
Real-time visibility
into campaign
execution, results,
and ROI
Understand what
drives employee
productivity and
org. performance
6
<Insert Picture Here>
Our Mission
Making our software a source of
continual competitive advantage for
our customers
Better Information
Better Results
7
Our Approach to BI Applications
1
Pre-Build Applications to reduce complexity and TCO
for our customers
2
Extend Applications with Best in Class Technology
3
Integrate BI Applications with ERP and CRM
8
Pre-Built BI Applications from Oracle
Reduce Complexity
DASHBOARDS
• “Visible”
“PLUMBING”
• “Under the Surface”
• Mappings to multiple applications
and data transformation all take
expertise and time
DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION
ENVIRONMENTS
9
Oracle’s Product Strategy
• Integrated Business Intelligence Database
• Business Intelligence & Data Mining Functions Integrated in
Database
• Integrated Business Intelligence Tools
• Best-of-Breed, Next Generation Business Intelligence
Technology Platform
• Integrated Analytic Applications
• Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications
Exploits Any Information Technology Environment
10
Analytic Applications Families
All on Common Oracle BI EE Technology
New
New
Version
New
Fusion Intelligence
for EBS
Fusion Intelligence
for PeopleSoft
Enterprise
Oracle BI
Applications
Enhancement/Extension
of DBI
Extension of EPM,
Replacement for
BO,Cognos,MSTR
Single source, Multi-source
For EBS, PSFT, SEBL,
SAP, Other
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web
Services
Oracle BI Suite EE
Other Operational
& Analytic Sources
12
Oracle BI Suite Enterprise Edition
Unified Business Intelligence Infrastructure
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web
Services
Enterprise Business Model and Abstraction Layer
Oracle
BI Server
Intelligent Caching Services
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process
13
Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE
Sales
Service &
Contact
Center
Order
Management
& Fulfillment
Marketing
Supply
Chain
Financials
Human
Resources
Oracle BI Applications
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web
Services
Oracle BI Suite EE
BAW Schema
Packaged
ETL Maps
Universal
Adapters
IVR, ACD, CTI
Hyperion
MS Excel
Other Data Sources
14
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto
Comms
& Media
Complex Consumer
Sector
Mfg
Sales
Service &
Contact
Center
Pipeline
Analysis
Energy
Financial
Services
High
Tech
Insurance
Life
& Health Sciences
Public
Sector
Travel
& Trans
Marketing
Order
Management
& Fulfillment
Supply
Chain
Financials
Human
Resources
Churn
Propensity
Campaign
Scorecard
Order
Linearity
Supplier
Performance
A/R & A/P
Analysis
Employee
Productivity
Triangulated
Forecasting
Customer
Satisfaction
Response
Rates
Orders
vs. Available
Inventory
Spend
Analysis
Sales Team
Effectiveness
Resolution
Rates
Product
Propensity
Cycle Time
Analysis
Procurement
Cycle Times
Customer
& Product
Profitability
HR Compliance
Reporting
Up-sell /
Cross-sell
Service Rep
Effectiveness
Loyalty and
Attrition
Backlog
Analysis
Inventory
Availability
P&L Analysis
Workforce
Profile
Cycle Time
Analysis
Service Cost
Analysis
Market Basket
Analysis
Fulfillment
Status
Employee
Expenses
Expense
Management
Turnover
Trends
Lead
Conversion
Service
Trends
Campaign ROI
Customer
Receivables
BOM Analysis
Cash Flow
Analysis
Return on
Human Capital
GL / Balance Compensation
Sheet Analysis
Analysis
Other Operational
& Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition
15
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto
Comms
& Media
Complex Consumer
Sector
Mfg
Sales
Service &
Contact
Center
Pipeline
Analysis
Energy
Financial
Services
High
Tech
Insurance
Life
& Health Sciences
Public
Sector
Travel
& Trans
Marketing
Order
Management
& Fulfillment
Supply
Chain
Financials
Human
Resources
Churn
Propensity
Campaign
Scorecard
Order
Linearity
Supplier
Performance
A/R & A/P
Analysis
Employee
Productivity
Triangulated
Forecasting
Customer
Satisfaction
Response
Rates
Orders
vs. Available
Inventory
Spend
Analysis
Sales Team
Effectiveness
Resolution
Rates
Product
Propensity
Cycle Time
Analysis
Procurement
Cycle Times
Customer
& Product
Profitability
HR Compliance
Reporting
Up-sell /
Cross-sell
Service Rep
Effectiveness
Loyalty and
Attrition
Backlog
Analysis
Inventory
Availability
P&L Analysis
Workforce
Profile
Cycle Time
Analysis
Service Cost
Analysis
Market Basket
Analysis
Fulfillment
Status
Employee
Expenses
Expense
Management
Turnover
Trends
Lead
Conversion
Service
Trends
Campaign ROI
Customer
Receivables
BOM Analysis
Cash Flow
Analysis
Return on
Human Capital
GL / Balance Compensation
Sheet Analysis
Analysis
Other Operational
& Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition
16
Oracle Financial Analytics Product Components
1 Pre-built warehouse with 16 star-schemas
3 Pre-mapped metadata, including embedded
designed for analysis and reporting on
Financial Analytics
best practice calculations and metrics for
Financial, Executives and other Business
Users.
 Presentation Layer
 Logical Business
Model
 Physical Sources
2 Pre-built ETL to extract data from over 3,000
operational tables and load it into the DW,
sourced from SAP, PSFT, Oracle EBS and
other sources.
4 A “best practice” library of over 360 pre-built
metrics, 30 Intelligent Dashboards, 200+
Reports and several alerts for CFO, Finance
Controller, Financial Analyst, AR/AP
Managers and Executives
17
Oracle BI Applications Architecture
Dashboards by Role
Oracle BI
Presentation
Services
Logical Model / Subject Areas
Oracle BI
Server
Physical Map
Metadata
Metrics / KPIs
Data Warehouse /
Data Model
Direct
Access to
Source
Data
Load Process
Staging Area
ETL
DAC
Administration
Reports, Analysis / Analytic
Workflows
Extraction Process
Oracle SAP R/3
Siebel
PSFT





Role Based Dashboards
Analytic Workflow
Guided Navigation
Security / Visibility
Alerts & Proactive Delivery




Logical to Physical Abstraction Layer
Calculations and Metrics Definition
Visibility & Personalization
Dynamic SQL Generation




Abstracted Data Model
Conformed Dimensions
Heterogeneous Database support
Database specific indexing



Highly Parallel
Multistage and Customizable
Deployment Modularity
EDW
Federated Data Sources
Other
18
Oracle BI Apps: Selected Key Entities
Unified multi-source data model
Sales
 Opportunities
 Quotes
 Pipeline
Order Management






Sales Order Lines
Sales Schedule Lines
Bookings
Pick Lines
Billings
Backlogs
Marketing
 Campaigns
 Responses
 Marketing Costs
Supply Chain





Purchase Order Lines
Purchase Requisition Lines
Purchase Order Receipts
Inventory Balance
Inventory Transactions
Finance




Receivables
Payables
General Ledger
COGS
Call Center





ACD Events
Rep Activities
Contact-Rep Snapshot
Targets and Benchmark
IVR Navigation History
Service
 Service Requests
 Activities
 Agreements
Workforce
 Compensation
 Employee Profile
 Employee Events
Pharma
 Prescriptions
 Syndicated Market Data
Financials
 Financial Assets
 Insurance Claims
Public Sector




Benefits
Cases
Incidents
Leads
Conformed Dimensions















Customer
Products
Suppliers
Cost Centers
Profit Centers
Internal Organizations
Customer Locations
Customer Contacts
GL Accounts
Employee
Sales Reps
Service Reps
Partners
Campaign
Offers
Modular DW Data Model includes:
~350 Fact Tables
~550 Dimension Tables
~5,200 prebuilt Metrics
(2,500+ are derived metrics)
~15,000 Data Elements
19
Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances
trending up?
Gain
Insights
• Business Function:
Receivables
How long is the
underlying Overdue
Balance pending?
What is the aging of
Due Balances?
Who are the Customers
and Collectors?
Drill to
Due Balances by Region
Drill to
Overdue Invoice Detail
Take Action
Are Payment Terms
in compliance?
Is DPO on target?
• Role:
Director, Credits & Collections
• Objectives:
• 1) Maximize Cash Flow
• 2) Control Risk of
Receivables Portfolio
Target collection efforts to
reduce overdue balances
20
Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances
trending up?
Gain
Insights
How long is the
underlying Overdue
Balance pending?
Who are the Customers?
Drill to
Overdue Invoice Detail
Take Action
Target collection efforts to
reduce overdue balances
21
PCS Computing: Analytics in Action
1
Sales
Identify
Problem w/
Revenue
2
3
Supply
Chain
10
Problem with
Invoice &
Backlog
Locate
Substitute
Product
4
Source
Additional
Parts
6
Execute
Multichannel
Sales Campaign
Identify
Overstocked
Laptops
5
Finance
Verify Supplier
Payable Status
7
Create
Campaign for
Overstock
Marketing
8
Ensure
Campaign
Readiness
Contact
Center
11
Monitor Contact
Center
Performance
9
Workforce
Address Agent
Retention issue
23
Seamless Analytics Across Multiple Data Sources
Sales
Supply
Chain
Finance
Marketing
Contact
Center
Workforce
24
Speeds Time To Value and Lowers TCO
Build from Scratch
with Traditional BI Tools
Oracle BI Applications
Training / Roll-out
Oracle BI Applications
solutions approach:
• Faster time to value
• Lower TCO
• Assured business value
Define Metrics
& Dashboards
DW Design
Training / Rollout
Back-end
ETL and
Mapping
Define Metrics
& Dashboards
DW Design
Back-end
ETL and
Mapping
Months or Years
Easy to use, easy to adapt
Role-based dashboards and
thousands of pre-defined metrics
Prebuilt DW design, adapts to your
EDW
Prebuilt Business Adapters for
Oracle, PeopleSoft, Siebel, SAP,
others
Weeks or Months
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
25
What Customers Are Achieving
With Oracle BI Applications
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
Deployed to 3,000+ users in 3 months
Sales Analytics
4 months from decision to live for 1,200 users
Pharma Analytics
Live in 100 days, 6,500 users
Sales and Marketing Analytics
“I can vouch that it can be deployed as
rapidly as they claim...It is a product that
really delivers.”
26
New BI Applications 7.9 Release
27
7.9 Release Themes
•
•
•
•
Unified multi-source data model
Enhanced user experience
Data Warehouse Administration Console
Expanded deployment options
• Support Oracle EBS v11 v11i9 and v11i10
• Support DB2 V8 on z/OS as both source
and target database
• Support Teradata V2R6 as target
database
• Full localization
• Translation to 15 languages
28
Tight Integration with Applications
Shared security with Oracle EBS and Siebel CRM
• EBS Security Integration
• FND_User security
• Shared responsibilities between Oracle EBS and Oracle BI
Apps
• Oracle SSO
• Siebel CRM Security Integration
• Siebel native security
• Shared responsibilities between Siebel CRM and Oracle BI
Apps
• Hot-Pluggable Security
• Pre-built security roles in BI Applications
• Users/roles synchronized with selected security environment
29
Tight Integration with Applications
Action Links navigate from analytical to operational
• Action Links
• Direct navigation from analytical report to transactional detail
while maintaining context
• Take action immediately without navigating to a different
screen
• Oracle EBS Integration
• Siebel CRM Integration
30
Analytic Workflows
Directed analysis helps inexpert users
Guided Navigation
• Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role
• Enhances usability and lowers learning curve for new users
Conditional Navigation
• Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention
• Guides users to next logical step of analytical discovery
31
Data Warehouse Administration Console (DAC)
Strong Competitive Differentiator
• For warehouse developers and ETL
Administrator
• “ETL orchestration tool”
• Application Configuration
• Execution & Recovery
• Monitoring
• Allows:
•
•
•
•
Pin-point deployment
Load balancing
Reduced load windows
Fine-grained failure recovery
32
Portfolio of Analytic Applications
33
Analytic Applications Families
All on Common Oracle BI EE Technology
New
New
Version
New
Fusion Intelligence
for EBS
Fusion Intelligence
for PeopleSoft
Enterprise
Oracle BI
Applications
Enhancement/Extension
of DBI
Extension of EPM,
Replacement for
BO,Cognos,MSTR
Single source, Multi-source
For EBS, PSFT, SEBL,
SAP, Other
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web
Services
Oracle BI Suite EE
Other Operational
& Analytic Sources
34
Daily Business Intelligence
Fully Integrated Business Intelligence for the E-Business Suite
• Suite of pre-built, role-based BI Applications
• Easy-to-use, interactive, and extensible dashboards
• Seamless integration with E-Business Suite
• Single source of truth (no upload to data warehouse)
• Seamless drilldown to transaction tables
• Easy to deploy
• No separate ETL tool to learn and maintain
• Very low TCO
35
Oracle Daily Business Intelligence (DBI)
Easy-To-Use Dashboards Within E-Business Suite
•
•
•
•
•
•
•
•
Role Based Dashboards
Leverages EBS
Infrastructure and
Materialized Views
No Data Movement
Required
Drill Directly to
Transactions from
Summaries
Implements in Days
Fastest Path to
Information from EBS
Part of EBS “Rapid
Install”
No Training Required
36
Drill Through: Summary to Actual Transactions
Summary &
Trends
Detail
Information
Transactions
37
EBS R12: Continued Delivery of Pre-built Apps
11i.9 (DBI v6)
11i.10 (DBI v7+)
12 (DBI v8)
Dashboards
33
54
60
KPIs
214
313
362
Intelligence
Reports
377
827
918
Finance
Human Resources
Supply Chain
Procurement
 CFO
 VP of HR
 Supply Chain VP
 CFO
 Controller
 Line Management
 Service VP
 CPO
 Treasurer
 HR Manager
 Manufacturing VP
 AP manager
 Line Manager
 AR Manager
 HR Analyst
 Material Management
VP
 VP Corporate
Procurement
 Assets Manager
 Benefits Manager
 Tax Manager
 Benefits Analyst
 Cost Manager
 Learning Manager
 Projects Manager
 HR Specialist
 Revenue Manager
 Learning Coordinator
 Collections Manager
 Product Management
VP
 VP Business Unit
Procurement
 VP Central Procurement
 Planning VP
 Procurement Manager
 Plant Manager
 Buyer
 Production Manager
 Contracts Manager
 HR Help Desk Manager
 Production Line
Supervisor
 Contracts Administrator
 Payroll Manager
 Compensation Manager
 Production Scheduler
 Accountant
 Compensation Analyst
 Compliance Clerk
 Benefits Manager
 Production Process
Engineer
 Sourcing Strategy
Analyst
 AP Clerk
 Benefits Analyst
 Inventory Manager
 AR Clerk
 HR Analyst
 Warehouse Manager
 Financials Analyst
 Commodity Manager
 Contracts Analyst
 Sales Contracts Mgr
38
Fusion Intelligence EBS Edition
Pre-Packaged Repository Scope
Financials Intelligence
• General Ledger
•
•
•
•
AP Expenses (GL)
AR Revenue (GL)
GL Activity
Budget
Supply Chain Intelligence
•
•
•
•
Order to Revenue
Order Fulfillment and Shipping
Manufacturing (Process and Discrete)
Inventory (Process and Discrete)
• Accounts Payable
•
•
•
AP Invoices
AP Invoices Aging (Due & Past)
AP Payments Schedule
• Accounts Receivable
•
•
•
•
•
AR Adjustments
AR Payments Schedule
AR Receipts
AR Invoices
AR Aging Receivables
• Sales Credits
• Compliance
CRM Intelligence
•
•
•
•
Sales Opportunity
Sales Pipeline
Sales Forecasting
Service
Human Resources Intelligence
Procurement Intelligence
• Procurement Management
• Supplier Management
•
•
•
•
•
DBI Workforce Activity and Deployment
DBI Compensation Salary Summarization
DBI Leave and Absences
HCM EUL Recruitment Pipeline
HCM EUL Recruitment Vacancies
Not a Commitment to Deliver—Subject to Change
39
Solution Architecture
Solution
Architecture
Components of Intelligence Applications
Oracle BI
Applications
(former SBA)
Fusion Intelligence
for PeopleSoft
Pre-Packaged Reports
Pre-Packaged Dashboards
Pre-Packaged Semantic Objects
JD Edwards
Maps
Packaged
Integrations
Fusion Intelligence
for Oracle
Metrics
In-Place Schema (DBI)
MDW (EPM)
RMW & CW (SBA)
Models
40
Fusion Intelligence for EBS
“Best of Both Worlds!”
After
Value Proposition : Flexible, Extensible BI Platform that
is open to multiple data sources; low TCO of DBI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
41
described remains at the sole discretion of Oracle"
Fusion Intelligence for EBS Features
Flexible Time
Periods
After
Multiple
Currencies
Guided
Navigation
Key Performance
Indicators
Summary Results
Multiple Data
Widgets for
presenting data
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
42
described remains at the sole discretion of Oracle"
Fusion Intelligence for EBS Details
• End-to-end Oracle solution
• Pre-packaged dashboard templates
• A repository with a business model
based on underlying DBI data
model
43
Pre-Integrated For Embedded BI
Embedded, In-context,
reports and graphs to
promote action within
transactional workflows
44
Guided Drilldown
Summary & Trends
Detail Information
Actual Transactions
45
Ad-hoc Query Capability
• DBI Base Summaries and
MVs available for Ad-hoc
analysis
• New Calculated Fields
• Available within Market
Leading BI Toolset
• Easy to use Charting tool
• Formatting
• Widgets
• Highlighting
• Multi-language
46
Guided Navigation & Action Links
• Analytic Workflows
• Guided Navigation and Conditional Navigation links
• Checks for specific conditions and displays (or not) a dashboard section,
or a navigational link to either a report or a dashboard
• Action Links
• Direct navigation from record to transactional while maintaining context
47
Integrated Security
• Launch Oracle
DBI EE dashboard
from Application
Navigator
• Shared
responsibilities
between Oracle
EBS and Oracle
DBI EE
• Sign in only once
in EBS
48
Three Components of Fusion Intelligence
1
Fusion Intelligence for
EBS and PeopleSoft*
2
Oracle BI Enterprise
Edition Suite License
3
DBI or EPM Apps (many
customers already have this)
OLTP
EBS
PSFT
49
Product Roadmap
50
Oracle BI Apps Roadmap
OBI Apps
Oracle BI Applications
BI 7.9
 Unified enterprise data
model
 Leverages BI EE 10gR3
 Enhanced DAC
Oracle BI Applications
7.9.1
 PSFT 8.8 HR, Financials
adapter
 SEBL 8.0 adapter
 Data Lineage Console
 OFSA Analytics
BI
Oracle BI Applications
8.0
 New application content
BI
Oracle BI Applications
BI 7.9.0.1
 Translation to 15
languages
Oracle BI Applications
7.9.X
 PSFT 8.9, 9.0 HR,
Financials adapters
 SAP 4.6c, 4.7 adapters
 EBS R12 adapter
BI
Oracle BI Apps for
Fusion Applications
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
51
described remains at the sole discretion of Oracle"
Oracle BI Applications ETL Adapter Support
CRM
Financials
Human
Resources
Supply
Chain
Order
Management
Procurement
& Spend
EBS 12
7.9.x
7.9.x
7.9.x
7.9.x
7.9.x
7.9.x
EBS 11.5.10
7.9.x
7.9
7.9
7.9
7.9
7.9
EBS 11.5.9
7.9
7.9
7.9
7.9
7.9
EBS 11.5.8
7.9
7.9
7.9
7.9
7.9
PSFT 9.0
7.9.x
7.9.x
PSFT 8.9
7.9.x
7.9.x
PSFT 8.8
7.9.1
7.9.1
SAP 4.7
7.9.x
7.9.x
7.9.x
7.9.x
SAP 4.6c
7.9
7.9
7.9
7.9
Universal
7.9
7.9
7.9
7.9
7.9
7.9
7.9.1
7.9.x
Strategy:
ETL adapters to
be delivered as
7.9.x patches as
they become
available. To be
available soon:
•SEBL 8.0
Siebel 8.0
7.9.1
•PSFT 8.8
Siebel 7.8
7.9
•PSFT 8.9
Siebel 7.7
7.9
Siebel 7.5
7.9
•SAP 4.6c
Siebel 6.3
7.9
•SAP 4.7
Not Applicable
•EBS 12
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
52
described remains at the sole discretion of Oracle"
Fusion Intelligence Supported Integrations
CRM
Financials
Human
Resources
Supply
Chain
Order
Management
Procurement
& Spend
EBS 12
FI R-0.1
FI R-0.1
FI R-0.1
FI R-0.1
FI R-0.1
FI R-0.1
EBS 11.5.10
FI R-0
FI R-0
FI R-0
FI R-0
FI R-0
FI R-0
EBS 11.5.9
DBI v6
DBI v6
DBI v6
DBI v6
DBI v6
DBI v6
PSFT 9.0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
PSFT 8.9
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
PSFT 8.8
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
PSFT 8.4
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
SAP 4.7
SAP 4.6c
Siebel 8.0
7.9.1
Siebel 7.8
7.9
Siebel 7.7
7.9
Siebel 7.5
7.9
Siebel 6.3
7.9
FI R-0,
DBI R-0
FI R-0.1
No planned
release
FI R-0,
DBI v6+:
Released
FI R-0.1 - In
dev, target
end of Apr.
Not Applicable
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
53
described remains at the sole discretion of Oracle"
OBIA ETL Statement of Direction
• Informatica and Oracle Data Integrator to be
supported
• Informatica PowerCenter
• OEM distribution extended until at least 2010, with optional
extensions
• After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions
• Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications
• Oracle Data Integrator (ODI)
• Plan to offer as alternative to Informatica
• Full ongoing support for both Informatica and ODI
• DAC to support both Informatica and ODI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
54
described remains at the sole discretion of Oracle"
<Insert Picture Here>
Working with Oracle Marketing
Joe Thomas
April 3rd, 2007
“Intelligent” Partners…
1
…are easy to market!
2
…know how to tell a good story!
3
…are good partners!
58
…are easy to market
• Differentiated Skills
• Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”
• Ready to Engage
• Have stories, spokespeople and venues, and want to take
advantage of Oracle’s
• Agile
• Short “windows of opportunity”
• Avoid lengthy approval cycles
59
…know how to tell a good story
• Interesting Characters
• Can “name names”, customer hook
• Engaging Plot
• Details/Metrics/Benchmarks
• Business Problem
• Happy Endings
• Business Benefits
• Customer quotes
60
…are Good Partners
• Engaged with the Oracle Network
• BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.
• Understand the Oracle Eco-system
• User Groups
• Mutual Partners
• Shared Value Proposition
• Partners not vendors
• Willing to co-brand and co-sponsor events and content
61
Suggestions
• Write my marketing pitch on you
• Brief
• How does Oracle fit inside your business
• Mutual Customer Reference Inventory
• Have 3
• Write them up or forward already existing ones
• Work with us to package
• Pick a Story
• Co-branded content
• Bi-lined articles
62
63
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