Samsung Mobile Apps Boot Camps
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Engineers of Tomorrow!
Samsung Mobile Apps
Classroom Presentation Guide
1
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Samsung Mobile Apps Boot Camps
Program Overview
Introductions
Program Summary and Goals:
1) To learn about the multiple stages of mobile app
development
2) Students to develop their own mobile app “big idea”
concepts that could be the next big thing
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Samsung Mobile Apps Boot Camps
Samsung Galaxy
Product Portfolio
http://youtu.be/jh3N_9Vd8Us
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Samsung Mobile Apps Boot Camps
The Market
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Content and Experience Rule
Print Books
• Immersive, long-flowing narrative
• Connects story to reader’s imagination
• INTERACTION: Little to none
Print Magazines
• Mix of bite-sized articles, long-form
stories and photo essays
• INTERACTION: letters to editor/staff
Television
• Visual entertainment
• INTERACTION: none, yet
Websites/Blogs
• Info, articles, video, audio, etc.
• Very DIY
• INTERACTION: create your own, ability
to comment, share via social media, etc.
Mobile/New Media
• All of the above but can access from
anywhere at any time.
• Inherently social and interactive
• Connects many ideas and technologies
• ... is the King of Content
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The Market
How Mobile Is Changing Behavior?
• Lean back surfing on tablets
- Forrester report: 85% of tablet owners in the U.S.
use while watching TV
• Less talking and more texting
• Demanding any information I need, wherever I want
it, whenever I want it
What do you do with your mobile phone or tablet?
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The Market
5.3 billion mobile users
(7 billion people in the world)
90% of the world has mobile coverage
Source: digitalbuzzblog.com | onlineschools.org | onedeviceresearch.com | canalys.com | inner-active.com |
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Samsung Mobile Apps Boot Camps
The Market
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The Market
Entertainment,
information,
and social are
the top reasons
people stay
connected
Source: digitalbuzzblog.com | onlineschools.org | onedeviceresearch.com | canalys.com | inner-active.com |
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The Market
Mobile Internet will
overtake desktop
Internet by 2015
Source: digitalbuzzblog.com | onlineschools.org | onedeviceresearch.com | canalys.com | inner-active.com |
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Samsung Mobile Apps Boot Camps
The Market
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Samsung Mobile Apps Boot Camps
Activity #1
Commonalities and Teams
• Build teams
• Form the groups / divide into small groups
• Name your group
• Discussion topics and group presentations
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The Market
What is an App?
• Web app
• Facebook app
• Mobile app
Basically, an app is a standalone software program
integrated into a platform.
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The Market
New Mobile Tech
• M-commerce
• NFC (Near Field Communication)
• Augmented Reality (AR)
• QR Codes
• Object Recognition
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The Market
M-Commerce
• Growing use of smartphones and tablets to
make purchases
• Forrester reported approx. 38% of owners
used their phone to buy something as of
November 2011
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The Market
NFC (Near Field
Communication)
http://www.youtube.com/watch?v=6tBAB5ls5vM
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Samsung Mobile Apps Boot Camps
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The Market
Augmented
Reality (AR)
http://www.youtube.com/watch?v=Uh7eQkV0dLM
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The Market
QR Codes
• Act as markers
• Connect to
digital content
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The Market
Object Recognition
Example: Aurasma
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The Market
Careers That Involve Mobile and Tablet Apps
• Software Engineering
• Hardware Engineering
• Chemistry
• Hardware Product Design
• Software Product Design
• Programming
• Creative
• Advertising
• Many, many more…
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App Showcase
What apps do you use?
Why do you use them?
What apps have you heard of?
How do you hear about cool apps?
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Samsung Mobile Apps Boot Camps
App Showcase
Social
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Samsung Mobile Apps Boot Camps
App Showcase
Gaming
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App Showcase
Entertainment
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App Showcase
Magazine/News
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Samsung Mobile Apps Boot Camps
App Showcase
Utility
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Samsung Mobile Apps Boot Camps
Develop
Types
Types of Mobile Apps
• Native Apps
• Web Apps
• Hybrid Apps (Web)
• Hybrid Apps (Mix)
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Samsung Mobile Apps Boot Camps
Creating an App
5D Process to Launch
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Samsung Mobile Apps Boot Camps
5Ds
Discover
Discover
Learn Everything You Can
• The market
• The competitors
• Who you are selling to
• Access to resources
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Samsung Mobile Apps Boot Camps
Discover
The Idea
What Makes a Good Idea?
• Ideas can come from anywhere
• Good ideas have to fill a need or create a desire
- Where did digital social media come from?
- Did we need it or did we learn to desire it?
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Samsung Mobile Apps Boot Camps
Discover
The Idea
What is Already in the Market?
• Know your competition
• Find a way to be better, faster, smarter
• Build a better mousetrap
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Samsung Mobile Apps Boot Camps
Discover
The Idea
Envision the Final Product
• What does it do?
• How do you interact with it?
• Is it for a single purpose or will I expand it?
Then work backward through the steps to get there.
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Samsung Mobile Apps Boot Camps
Discover
The Idea
What Resources Do You Need?
• Time
• People
• Money
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Samsung Mobile Apps Boot Camps
Discover
The Idea
What Resources Do You Need?
Time
• Are you full-time on the project?
• Are you part-time?
• Be realistic. Everything takes more time
than expected.
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Samsung Mobile Apps Boot Camps
Discover
The Idea
What Resources Do You Need?
People
• The number-one most difficult resource to find is
the right people
• Pay, trade, or include
- Pay for the work
- Trade for something you can give them
- Include them in your business
• Creative
• Development
• Marketing
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Samsung Mobile Apps Boot Camps
Discover
The Idea
What Resources Do You Need?
Money
• Always available for the right idea
• Know how much you’ll need
• New funding sources like Kickstarter.com
- Crowdsourcing an investment in the ideas
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Samsung Mobile Apps Boot Camps
Discover
The Plan
Creative Brief
Identify
• Audience
• Tone
• Identity elements like colors, fonts, logos
• Features and benefits
• Special aspects that need to be considered
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Activity #2
The Big Idea and Creative Brief
Visualize an idea, define the project and then present
• Work the idea through a Creative Brief exercise
• Present the Creative Brief to the group
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5Ds
Define
Define
• Plan the idea
• Think through a Functional Spec
and put it on paper
• Plan your timing
• Plan for hiccups
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Samsung Mobile Apps Boot Camps
Define
Functional Specifications
Functional Specifications
• Road map of the workings of the app
• Can contain the technical documentation
• Used by teams to understand the app before it
gets developed
• Used by development to ensure they are getting
all the pieces necessary for building
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Samsung Mobile Apps Boot Camps
Define
User Journey
User Journey
• User experience (UX)
- Interaction between the device and user
• User interface (UI)
- The layout of the objects on the screen
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Samsung Mobile Apps Boot Camps
Define
Wireframes
Wireframes
• Screens that show UI
• All screens are created as a wireframe before
development
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Samsung Mobile Apps Boot Camps
Define
User Journey
User Journey
• Display/c
reate a
user
journey
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5Ds
Design
Design
• Get a rough-sketch concept
• Test it with friends, family,
others
• Create the primary screens
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Samsung Mobile Apps Boot Camps
Design
UI and UX
User Interface (UI) and User Experience (UX)
Creative Strategy
• Entertainment, utility, reference, etc.
• Who is your target audience?
Tactical Screens
• Home page
• Drill-down pages
- Primary screens
- Secondary screens
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Samsung Mobile Apps Boot Camps
Design
User Journey
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Design
Tablet Design Elements
Standard Mobile and Tablet Design Elements
• App Icon
• Splash Screen
• Home Screen
• Primary Navigation
• Secondary Navigation
• Buttons
• Icons
• Gestures
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Design
User Journey Wireframes
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Samsung Mobile Apps Boot Camps
Design
User Journey Wireframes
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Samsung Mobile Apps Boot Camps
Design
User Journey Wireframes
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Samsung Mobile Apps Boot Camps
Design
User Journey Wireframes
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Samsung Mobile Apps Boot Camps
Design
User Journey Wireframes
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Samsung Mobile Apps Boot Camps
Design
Programs and Tools
Design Programs and Tools
• Adobe Photoshop, Illustrator, InDesign
• Mockup software
- Balsamiq, others
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Samsung Mobile Apps Boot Camps
Design
Graphics Prep
Preparing Graphics for Development
• Screen resolution
- Various sizes based on tablet, phone
- Horizontal and vertical orientations
• PDF for comps
• PNG for final production
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Activity #3
Creating the UI and FSD
• Three screens
• What each does
• How you navigate
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Samsung Mobile Apps Boot Camps
5Ds
Develop
Develop
• Use the creative and have the
code built to plan
• Have other screens created
• Integrate these into the build
• Test
55
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Samsung Mobile Apps Boot Camps
Develop
Platforms
Platforms
• Operating Systems
Android, Windows, other
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Samsung Mobile Apps Boot Camps
Develop
Languages/Code
Languages/Code
Native Code vs. Web App vs. Hybrid App
Hard Coding
Platforms for Ease in Developing
• Sencha Touch 2
• PhoneGap
http://developer.samsung.com
http://developer.android.com/index.html
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Samsung Mobile Apps Boot Camps
Develop
Testing
How Do We Test?
Process
Vocabulary
• QA
• UAT
• Bugs
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Samsung Mobile Apps Boot Camps
Develop
Testing
Reporting and Metrics
• Adding analytics to your app
• Tools
– Flurry
– Localytics
– Omniture
– Google Analytics
• Issue logs
• Bug Tracking
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5Ds
Deploy
Deploy
• Release a tested version
• Monitor what people are saying
• See what works, what breaks
Build the Next Version
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Deploy
Marketing
Promoting Your App
• Finding your audience
• Treating your app like a product
• Cultivating social sharing
- Blogs and influential bloggers
- Tweets
• Your own website
• PR – earned media
• Paid – placed media
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Deploy
Marketing
App Stores
• Samsung Apps
• Google Play
• Amazon Appstore
• Windows Phone Marketplace
• Others
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Deploy
Marketing
Breaking Through the Clutter
• Reaching Editors’ Choice at stores
• Reaching New and Noteworthy
Huge Impact Upon Break Through!
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Activity #4
Concept Submission
• Review the entire process and the 5Ds
• Group submissions and concept presentations
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Summary
Mobile Market
Ideas and Defining them
•
•
•
•
•
Discover
Define
Design
Develop
Deploy
Marketing
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Wrap-up
Thanks for the Future!
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