EUROVISION DEBATE LIVE ON 15 MAY 2014
•
•
•
•
•
55 TV channels
9 radio channels
88 websites
27 countries
137 TV channels took the signal from EBU (including clips
during news bulletins)
Source: European Commission/
Audiovisual Services, EBU
TV DATA
HAVE YOUR SAY. #TELLEUROPE
PHASE 1: SOCIAL MEDIA BEFORE THE TV DEBATE
PROMOTION + ENGAGEMENT to increase AUDIENCE
AWARENESS and SHAPE THE DEBATE
- Create interest and audience awareness
- Engage with the audience: make them feel part of the project
- Build a significant social media community
- Attain leadership vis-à-vis other debates/European elections
- Promote the brand and bring traffic to the website
MAKING THE AUDIENCE FEEL PART OF THE DEBATE
What matters to you?
What would you tell the next President of the EC?
#TellEUROPE
7
INCREASING INTERACTION WITH USERS
PHASE 2: SOCIAL MEDIA DURING THE TV DEBATE
SOCIALTV: allow the audience to have their say on the night
A) Social Media Hub in the European Parliament
PHASE 2: SOCIAL MEDIA DURING THE TV DEBATE
B) Social Media Intelligence Company: Vigiglobe
Vigiglobe – social media data to go on air
Results – twitter
#TELLEUROPE VS. #EUDEBATE
THANK YOU FOR YOUR ATTENTION!
[email protected]
@mikemullane
Descargar

Slide 1