Stakeholder Seminar
Development and delivery of
pedagogically-rich education and
training materials
Raimondo Sepe
Stakeholder Seminar– 8 May, 2009
Leuven
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
The aim is development and delivery of
pedagogically-rich education and training
materials for Master Class usage
max. 2 ECTS; 50 hours of study load
It involves the creation, development and testing
of cutting-edge (distance didactics) learning
materials, and/or the adaptation thereof.
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
The Master Class on entrepreneurship, is
delivered fully online, in English, for
distance education students entering into the
business pilot.
To target (and animate) the entrepreneurial
spirit of mostly native speaking learners, the
English Master Class will become available
(also) in the four languages IT, ES, EE, and
HU (i.e., the countries participating in the
pilot-run).
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
Planned activities :
WP3.1 Development of a course model for
Master Class materials
WP3.2 Research, development and integration
of the Master Class materials
WP3.3 Course testing and possible adaptation
WP3.4 Staff training and actual course delivery
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1. Model of creation and development of
pedagogically-rich education and training
materials
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.1 Definition of the Scientific Committee for the
CBVE Master Class
• The Scientific Committee for a joint
development curricula (master class) has
been defined
– well-know professors from the partner country
– cooperating with business: scientific committee
with affiliations to professionals, regional
cooperation
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
So far the Scientific Committee is composed as follows:
• Andrzej Wodecki, Marie Curie Sklodowska University - (PL - Polonia)
• Gyorgy Kocziszky, University of Miskolc (HU – Hungary)
• Marta Solórzano, Universidad Nacional de Educacion a Distancia (UNED) (ES – Spain)
• Santiago Garrido, Universidad Nacional de Educacion a Distancia (UNED) (ES – Spain)
• Alfonso de los Monteros, Universidad Nacional de Educacion a Distancia
(UNED) - (ES – Spain)
• Patrizio Bianchi, International Telematic University UNINETTUNO - (IT Italy)
• Francesco Caliò, International Telematic University UNINETTUNO - (IT Italy)
• Aavo Marmor, Estonian Information Technology Foundation – Tallinn
University
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
Partizio Bianchi is Professor of Applied Economics, Rector of the
University of Ferrara, and Honorary Professor, South China University.
He served as advisor for industrial policy to several national and
international institutions. He acted as advisor to the President of the
Interamerican Bank of Development for small and medium sized
development policy.
In 1997 he was appointed in the Board of Directors of IRI, the Italian State
Corporation, in charge of privatization of the Italian state enterprises,
in 1999 President of the National Agency for Development.
Since 2000 he is advisor of the PR China Government for the Guang Dong
Province development, in 2005 he was awarded as Honorary Professor
at South China University of Technology, Canton.
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.2 Course joint development
• The entrepreneurial content for the Master
Class has been defined
– Aim at co-producing contents
– joint development and localization (not "simple"
translations)
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.2 Course joint development: contents
• Description
Within the domain of business administration, the Master Class intends to offer a
set of practical-operational knowledge related to the birth and development of
the new entrepreneurship initiative and the modes of analysis and
understanding of the its success potentials.
• Aims and objectives
The objective of the Master Class is to offer a range of technical-practical
information to people having other skills apart from the economic ones that are
functional to the study and analysis of the new entrepreneurship initiative. At
the end of the training path the student will be able to understand if his/her
business idea has all the essential elements for a successful development; in
addition, he/she will be able to resume, in their main specific elements, this
same idea in an information memorandum to the various target people to be
involved in the development of the initiative: including suppliers , customers,
banks and investors.
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
• Prerequisites
The Master Class does not envisages any specific prerequisites, even if the
student who already learnt something about Business Economy can
take advantage of the course technical-practical notions in a faster and
more effective way.
• Contents
From a theoretical viewpoint the Master Class involves all the technicalscientific elements of Business Economy, Marketing, Industrial
Accounting, Organisation of Strategic Planning, Ordinary and Extraordinary Finance and Product-Process Engineering.
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.2 Course joint development: outline
Introduction
•
Lesson 1 Introduction
– What is “CBVE” Master Class: definition
– What is a Business Plan
– Who is the target/What is for
– Different types/Levels of knowledge
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
Part 1: Analysis of the rationales in the business idea
•
Lesson 2: The business idea
– Description of the business idea (origin, developments and further updates)
– Analysis of the innovation (technology, product, process, uses)
– Development steps to complete
•
Lesson 3: Product-market analysis
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–
•
Product – service analysis
Market analysis (specific trend)
Market segment analysis related the product – service supplied
Customer target (which product is buying and why, what needs are satisfied)
Lesson 4: Industry analysis
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Industry lifecycle
Supply elements
Competitor’s identification
Suppliers and distribution channel
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
•
Lesson 5: Competition analysis
– Product comparison with respect to competitors’ product (elements of difference, uses
and needs)
– Barriers by intellectual properties (patent potential registration)
– Strengths and weakness elements for the market penetration
– Competitive position
•
Lesson 6: Operative plan – 1st part
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Manufacturing: make or buy or what mix
Distribution: direct or through partners
Marketing: strategies and tools
Logistic: areas for manufacturing, storage and distribution
Lesson 7: Operative plan – 2nd part
– Selection of the kind of the legal entity (new co or new division for existing companies)
– Key-managers and organization structure
– Personnel development plan
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
Part 2: Economic and financial analysis
•
Lesson 8: Profit & Loss analysis
– Revenues forecasted trend
– Plan of the operating costs
– Break even point analysis
•
Lesson 9: Asset & liabilities plan and financial sustainability analysis
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Plan of tangible and intangible assets investments
Plan of working capital investments
Definition of the financial requirements
Definition of the financial coverage (mix of equity or debt)
Lesson 10: Management Control
– Manufacturing and commercial control
– Profit and financial control
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.3 Definition of the Teachers in charge of recording the
videolessons in the Uninettuno's Production Centre
The appointed video-professors are so far:
Master Class in Italian
• Francesco Caliò, International Telematic University UNINETTUNO - (IT
- Italy)
Master Class in Spanish
• Alfonso de los Monteros, Universidad Nacional de Educacion a
Distancia (UNED) - (ES – Spain)
Master Class in English:
• Zubin Sethna, University of Westmister
• Guido Preparata, University of Washington
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
Master Class in Hungarian
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•
•
•
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Dr. Heidrich Balázs, PhD, University of Miskolc
Dr. Bozsik Sándor, PhD, University of Miskolc
Dr. Nagy Szabolcs, PhD, University of Miskolc
Dr. Erős Adrienn, PhD, University of Miskolc
Dr. prof. Fülöp Gyula, PhD, University of Miskolc
Dr.prof. Kocziszky György, University of Miskolc
Dr. Csordás Tamás, PhD, University of Miskolc
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.4 “Training of Trainers”
• A theoretical and a practical training specific
for video-lessons has been delivered to the
Video-professors involved, strictly related to
the competence skills needed to implement
the psycho-pedagogical model
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
1.5 Master Class course production
• 30 Video-lessons have been produces
with slides
• additional materials, references and
exercises have been produced
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
Stakeholder Seminar
2. Delivery of the Master Class: learning
process, on line functionality, learning
paths, track
3. Multilingual version of the Master Class
(EN, IT, ES, EE, HU) – Examples
Live demostration
http://www.uninettunouniversity.net
International Telematic University UNINETTUNO
CBVE - Cross-Border Virtual Entrepreneurship
Stakeholder Seminar– 8 May, 2009
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CSVM – WP1.3