Midea Kitchen Appliances Division
KA Company Introduction
2013.08.18
Midea Group Profile
Founded in 1968, the group is located in Shunde, Guangdong Province, China
One of the largest household appliance production bases in China. Achieved 140 billion
RMB overall sales revenues in 2011 including $6.3 billion US dollars in overseas sales
170,000 global employees, including 21,000 management professionals
Total Asset holdings equal 105.7 billion RMB, Net Asset worth 29.8 billion RMB
15 manufacturing bases consisting of 7 million square meters
of operational space
As of June 2011, Midea Group donated over 500 million RMB to social welfare and
educational programs
Recognized as China’s most valuable brand in 2012. Midea’s brand image has an
estimated market value of 61.12 billion RMB (sixth overall)
Midea Group Structure
Board of Directors
Executive
Committee
Legal
IT
Finance
Technology&
Quality Dept.
Auditing
Dept
Admin
&
HR
Strategy &
Planning
International (MID)
Motors Appliance Co
Compressor Appliance Co
Lighting Appliance Co
Small Domestic Appliance Co.
Water Heating Co.
Environmental Appliances
Kitchen Appliances Division
Dishwasher
Division
Laundry
Division
Refrigeration
Division
Commercial AC
Division
Residential AC Division
Kitchen Appliances Division Structure
Kitchen Appliances Division
Financial
Management
Dept.
Operations
and
Human Resources Dept.
Quality Management
Dept.
Supply Chain
Management Dept.
Industrial Design Dept.
R & D Center
Vacuum Cleaner
Company
Cooking Appliances
Company
Microwave Oven
Company
Domestic Sales &
Marketing Company
Overseas Sales &
Marketing Company
Midea Kitchen and Electrical Appliances Division
Structure
Midea Cooking Appliances
Company
Finance
Department
HR Department
Quality Control
Department
Purchasing
Department
Engineering
R&D
Shunde Base
Wuhu Base
Integrated
furniture Project
Sterilizing
Cabinet Project
Sales Growth
Cooking Appliances Business growth 2008 to 2012
Overview
As a subsidiary of Midea Group Kitchen Appliances Division, the Cooking Appliances Company is a
modern enterprise specializing in research & development, as well as the production of a range of
ovens, hoods, gas hob, sterilizing cabinets and integrated kitchen furnishings. Midea products are sold
throughout the United States, Europe, the Middle East, Australia, South America and other countries
and regions. Midea has two production bases in Shunde and Wuhu China.
Midea has a research and development department as well as manufacturing and quality control
system. It has an annual production capacity of producing 1.5 million ovens/ranges, 3 million hoods
and 4 million gas hobs. Relying on strong marketing capabilities and Mideas positive brand reputation,
the company aspires to be the world's most competitive kitchen appliances supplier.
FS cooker
Hood
Gas hob
BI oven
Induction Cooker
History
No.
1
Historical Memorabilia
Time
Midea hoods and gas hob went public.
Midea hoods and gas hob awarded the title of " Guangdong Famous Brand
Product".
Midea hoods and gas hob awarded the "China energy-saving and environmental
protection product certification".
1999.06
4
Sterilizing cabinet awarded the title of " Guangdong Famous Brand Product".
2005.03
5
Entered the oven industry.
2007.04
6
Midea stove top ranges awarded the title of " China Famous Brand Products".
2007.04
7
8
Imported enamel line.
BI oven in MP.
2007.12
2008.01
9
Wuhu hoods factory operation
2010.09
10
Midea gas hob testing and evaluation center approved by the "National CANS
laboratory".
2011.09
11
Integrated ovens/range, hoods, gas hob, sterilizing cabinets and kitchen cabinet
into a Cooking Appliances Company.
2012.09
12
Combine electric hob into Cooking Appliances Company
2013.08
2
3
2003.03
2004.04
Information technology project -632
Operational systems (6,3), as well as two (2) portals and integrated technology platforms to push the
establishment of end-to-process framework and sharing of products, materials, customers, suppliers,
financial plans and other data standardization.
MIP Uniform standard platform
Marke
t
PLM
procu
reme
nt
Planni
ng
R&D
APS
SRM
Strategic management
manu
facturi
ng
ERP
servic
e
sales
MES
FMS
Business support management
IT management
CRM
BI
Financial management
Human resource management
financ
e
HRMS
MDP
Integrated
Platform
Product Portfolio
Esquisite Black tempered glass kitchen unit, with dynamic light control
Six-Piece functions. Manufactured with high-quality aluminum handles. This elegantly
Magic Kitchen Kit
designed kitchen unit is the essence of quality!
Overall Combinations
Presented these as a in-house kitchen Environment
Optional
Contents of Folding
Overall
F1
Hood+Hob+Oven
F2
MWO+Oven
Titan Suit
Kitchen Integrated Solution
F4 Ceramic +Oven
C.M.F
Function
F3 Compact Oven +Oven
Old Layout | Features for reference
Industry Design
Industrial Design Company has become a professional, international team, which can complete all
design aspects from “Concept to production”. We are committed to providing high-quality products for
customers and consumers both home and abroad. Our design concepts and innovation have won various
international design awards. Midea Industrial design company has gradually become one of China’s top
design leaders. In the future, we will continue to innovate and develop, cutting edge products with the
aim of becoming a world-class design team.
70 domestic designer + 7 South Korea/USA/Italy expert
Silver Award included
R&D team
The research and development department is directly under the control of the Cooking Appliances
Company. This enables it to undertake planning and product development and establish, standards and
guidelines for procurement, manufacturing and quality. R&D consists of 10 sub-sections which are directly
responsible for technology, research, product development, logistics support and internal management.
R&D
Techanical
Supporting Team
Italian R&D Team
Team Of
Sterilizing
Cupboard
Team Of
Domestic Hob
Team Of
Overseas Hob
Team Of
Domestic Cooker
Hood
Team Of
Overseas Cooker
Hood
Team
Of
European Big
Oven
Department Of
SAME Big Oven
Basic TECH
Research Team
Modena, Italy
R&D professionals
The R&D Centre employs more than 20 foreign technical experts, 4 domestic university professors and about 240 R & D
technical specialists, including 4 national senior engineers,1 nationally registered quality engineer and 35 workers that
possess masters and doctorate degrees. Furthermore, our staff is also comprised of professional dieticians .
Experience
R&D Innovation
To implement the spirit of the Division transformation, promote and encourage the spirit of technological innovation,
R&D carries out frequency conversion technology, electronic technology, energy efficiency technology, sensor
technology, CFD simulation technology, finite element analysis, thermal design, materials technology, wind tunnel
technology and other core technologies around the direction of the energy-saving, environmental protection,
intelligence and so on, developing innovation and research constantly to achieve industry-leading level. Hightemperature steam cleaning technology has passed the national certification authority.
R&D has applied for 91 patents totally in 2012, 26 of them are appearance patents, 53 are utility model patents, the
rest 12 are invention patents, the patents quantity climbs steadily within 3 years.
Huge air-flow
inverter control
Intelligent
control
Efficiency
Boost burner
+10% efficiency
Intelligent fire
+Move pan, fire burn down
high-temp self-cleaning
Easy to clean
steam wash
Information Construction
ERP leads the core information management model. It encompasses four information platforms for
suppliers ( SCM ), in both domestic and foreign markets ( CRM , OSM ), it also contains manufacturing
procedures ( MSS ), which run through various dimensions of information management systems. These core
areas involve quality, logistics, research and development, investment and integrated office operations to
provide strong support.
Order driven
Statement
optimization
Multi-language
upgrade
ERP
Process analysis
System construction
Midea strives to keep science and technology as the driving force and believes in quality as the driving force. Midea
employs numerous qualified professionals, which conduct rigorous research and development, meticulous quality control
and sales service support.
Midea has been awarded various Integrated Management System Certifications (ISO90001, ISO140001, OHSAS18001,
QC080000). Our Cookers, hoods and kitchen sterilizing ccabinets have also obtained a national “Gas Appliance Production
License”as well as a Disinfectiant hygiene certificate
Midea products have achieved domestic and international certifications (CE, CB, GS, RoHS, EMC, CCC).
The company has excellent after-sales support and is committed to providing consumers with excellent quality service.
ISO90001、ISO140001、OHSAS18001
IECQ-HSPM QC080000
Testing Center
Currently Midea is in cooperation with many certification authorities, including CCC in the domestic
market and Gastec, SGS, TUV Rheinland, BV, DEKRA. As a result Midea has been awarded numerous other
certificates such as CCC, CB, CE, GS, SAA. These certificates are accredited SGS gas laboratories.
On-site test
On-site test
On-site test
On-site test
On-site test
Cooking performance
Midea cooking performance lab evaluate product by using scoring card (color, temp…) to ensure product
meet market demand during new product development. And also develop new menus for new products.
Standard we are using:
 EN50304-EN60350-2009
Gas performance
Midea gas lab can evaluate thermal load, burning
status (including: flame stability, yellow flame, analysis of
carbon, carbon monoxide, nitrogen oxides, etc.), electric
ignition performance, safety devices performance,
performance and other professional testing laboratory.
Major equipment: gas leakage detectors, flue gas
analyzer (Siemens, TESTO, Germany), wet gas meter
(Shinagawa, Japan), data logger, etc.
Standard we are using:
 EN 30-1-1 2008/BS EN 30-2-1/BS EN
30-2-2
 NAG312
 NBR 13723-1
 NTE INEN22590
 NCH 927- 1
Wet gas meter
Flue gas analyzer
Gas life test
The domestic largest life test lab for gas product
with capacity-90 units products test at the same time. To
evaluate reliability of Midea gas products.
For components
For finished goods
Gas distribution station
Midea gas distribution stations equipped with automatic continuous control of gas distribution system to
prepare a variety of test gas mixtures. Simultaneous preparation of two different gas mixtures, which has
a high accuracy gas distribution, gas distribution variety, ease of operation, output pressure stability, high
degree of automation. Its Wobbe index meet the national standard CB/T13611, European standard EN437
standard requirements.
Source mixture: G110; G112; G21; G222; G23; G24; G25; G26; G27; G231; G1.250; G1.251; G1.252; G271;
G25.1; G26.1; G27.1; G2.411; G2.412; G2.350; G2.351; G2.352; G2.300; G2.301; G2.302
automatic continuous control system
Electric performance
To evaluate safety and functions of oven and hood, mainly concern temp rise, air/smoke isolation
efficiency, energy efficiency, abnormal test etc…
Major equipment: data collection instrument (USA Agilent), temperature logging devices (Yokogawa), energy
efficiency brick, ERP tester.
Standard we are using:
BI oven: IEC/EN60335-1; IEC/EN60335-2-6; EN60350
Hoods:IEC/EN60335-1; IEC/EN60335-2-31; IEC60591
Remark: EN for European products and IEC for SA products
Electric life test
To evaluate liability of Midea electric products and spare
parts by thousands circles test.
For components
For finished goods
Environment Lab
The equipment can reach temp range 85℃ --- -30℃,humidity 95% to evaluate products performance in
various environment.
Packaging
To evaluate packaging
protection through
vibration/stack/drop test
Mold manufacturing
With advanced international hardware and software facilities, high speed precision CNC machine centers,
wire cutting and mirror computer spark machines; the company retains a full set of nearly one hundred
advanced modeling and testing equipment. Such machine technology has enabled Midea the ability to
manufacture continuous large-scale mold and high-end plastic injection molds. Such machine integration has
enable Midea to convert industrial design, R&D and design appeal into producing high quality products.
Shunde Base
Metal Processing Factory
Shunde sheet metal processing factory has 180
employees, mainly producing core component for
oven, hobs and hoods by using punching, welding
and CNC etc. core technologies.
It has industry-leading equipment and technology
machines with more than 50 imported punching
machines with 60-600 ton capacity, domestic
advanced CNC (1 CNC punching machine, 1 CNC
shearing machine, 7 CNC bending and 2 CNC rough
shape cutting lines), production equipment, 2 semiautomatic cavity welding production lines and
advanced cavity curling technology. The capacity is 2
million units per year.
Shunde Base
Painting Factory
Shunde painting factory produce enamel and
powder painting processes .
It has industry-leading equipment and technology:
including two importer enamel lines and one Germany
imported spray line. The Spray line has a powder room
designed by Germany’s Wagenaer. The enamel line
has a pre-treatment line designed in the United States
KMI and the dry powder line are designed by
Nordson, USA. Another enamel line has robot cavity
automatic spraying line capabilities designed by
Germany Lyike and the firing furnace designed in
Turkey. Annual output is 2 million units.
Shunde Base
Assembly Factory
Shunde factory assembly factory has 1000
employees , mainly specializing in assembling
ovens, ranges and hoods.
It has industry-leading equipment and
technology: Including 12 push-pull production
lines and 1 CKD/SKD line, automatic dispensing
lines, automatic marking machines, automatic
stacking machine etc.The average single-shift
output of ovens is about 800 units, the anual
output is about 1,000,000 units . The average
single-shift capacity of gas hob is about 1500
units, the anual production capacity is about 2
million units.
Wuhu Base
Metal sheet factory
362 employees, mainly producing hoods.
It has industry-leading equipment and technology: with more
than 50 imported units capable of holding 60-600 tons.
It also has domestic advanced CNC (1 CNC shearing machine,
2 CNC bending and 1 CNC rough shape cutting line )production
equipment, 1 automatic production line, 2 industry-leading
storage welding box production lines. Additionally it also has the
industry’s leading automatic laser welding production
line(German KUKA robot + Han’s laser ), a pulsed laser
automatic welding spray line designed in the United States.
Moreover, the workshop also owns imported equipment from
Nordson Corporation and automatic spray gun as well as a spray
paint line designed in France and imported equipment designed
by Purcell.
Wuhu Base
Assembly shop
One of the final output models in Wuhu’s factory cooker
and kitchen exhaust hood assembly shop. This shop
epitomizes the key manufacturing sector yielding on-site
quality, and efficiency . The shop mainly produces cookers
and hoods. This is in addition to manufacturing Chinese
cookers and kitchen exhaust
hoods, European style cookers and kitchen exhaust hoods.
The assembly and manufacturing workshop has industryleading automated production lines and automatic conveyor
belts, part assembly lines, automatic code printers and 2
viscose lines. The average single shift output is 5000 units,
and the annual output is 1.8 million units.
The management business model mainly consists of
institutionalized production principles which adhere to lean
logistics concepts in addition to high-end production
assembly.
Logistics
The Cooking Appliances Company logistic plans are guided by a pull production concept in which the delivery distance
is shortened . This is accomplished by reducing on-site materials management issues through logistics simplification and
container standardization. Additionally, logistics response will be enhanced through the use of automated
transportation solutions. Thus, reducing transport distance by just-in-time production and layout optimization so that it
can minimize personnel intervention.
Track
Inspect
Organize
Store
Select
Transport
Manufacture
Ship
Internal overall management serves for
production!
Warehouse
The Cooking Appliances Company warehouse supplies frontend materials while utilizing just-in-time logistics concepts. Thus,
reducing occupied areas and raw material inventory to to
achieve lean objectives. Concurrently, finished products
warehousing integrates foreign an domestic sales market
demands while centrally allocating three industrial zones to
achieve minimum inventory and maximum transportation
requirements.
Energy saving
Midea Cooking Appliances Company has successively used LED lighting throughout various offices and
production lines. It has resulted in energy consumption savings of 210000 KW and approximately in 30,000
USD savings each year.
Production line using
LED lights (11W)
Employee
Stable employee, stable quality
Midea Culture Club is an employee
organization that is devoted to worker’s
well being. Throughout these years,
various company functions are organized
to promote employee wellness, moral
and overall sense of belonging. Such
activities include sports and other social
functions.
Thank You
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