mining an unexpected
source of innovation:
lessons from the shanzhai
Lyn Jeffery I Research Director
山寨
INSTITUTE FOR THE FUTURE
September 2013
© 2011 Institute for the Future. All rights reserved. SR-1390
© 2013 Institute for the Future. All rights reserved.
source: Businessinsider.com
© 2013 Institute for the Future. All rights reserved.
source: Businessinsider.com
© 2013 Institute for the Future. All rights reserved.
source: Businessinsider.com
© 2013 Institute for the Future. All rights reserved.
www.jerseys361.com
© 2013 Institute for the Future. All rights reserved.
www.jerseys361.com
© 2013 Institute for the Future. All rights reserved.
source: gothamist.com
© 2013 Institute for the Future. All rights reserved.
7
source: thestar.com
© 2013 Institute for the Future. All rights reserved.
8
the world of Chinese knock-offs

Bullet one

Bullet two

Bullet three
source: Chinasmack.com
© 2013 Institute for the Future. All rights reserved.
9
meet
山寨
the shanzhai
(shahn-jye)
© 2013 Institute for the Future. All rights reserved.
10
meet
山寨
the shanzhai
mountain stronghold
© 2013 Institute for the Future. All rights reserved.
11
This is a title to the slide
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12
definitions of shanzhai

Fake goods
© 2013 Institute for the Future. All rights reserved.
13
definitions of shanzhai

Fake goods

White label/no-name goods
© 2013 Institute for the Future. All rights reserved.
14
definitions of shanzhai

Fake goods

White label/no-name goods

Indigenous innovation
© 2013 Institute for the Future. All rights reserved.
15
definitions of shanzhai

Fake goods

White label/no-name goods

Indigenous innovation

Small, independent operators in
the informal economy
© 2013 Institute for the Future. All rights reserved.
16
source: http://helloagainchina.tumblr.com/
© 2013 Institute for the Future. All rights reserved.
17
source: Chinasmack.com
source: chinasmack.com
© 2013 Institute for the Future. All rights reserved.
18

Bullet one

Bullet two

Bullet three
source: chinasmack.com
© 2013 Institute for the Future. All rights reserved.
19
source: washingtonpost.com
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20
source: washingtonpost.com
© 2013 Institute for the Future. All rights reserved.
21

Bullet one

Bullet two

Bullet three
source: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/
© 2013 Institute for the Future. All rights reserved.
22

Bullet one

Bullet two

Bullet three
source: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/
© 2013 Institute for the Future. All rights reserved.
23
source: chinahush.com
© 2013 Institute for the Future. All rights reserved.
24
© 2013 Institute for the Future. All rights reserved.
“looking for piraters”
© 2013 Institute for the Future. All rights reserved.
26
“looking for piraters”
5000
is way
5000
is way too
too much for
much
white
collarfor white
workers like
collar
workers
us
to handle.
like us to
handle.
Once again,
let’s
beg the
Once
again,
great piraters.
let’s beg the
great piraters.
Let’s pirate,
pirate,
pirate!
Let’s
pirate,
pirate, pirate!
© 2013 Institute for the Future. All rights reserved.
27
source: designscene.net
© 2013 Institute for the Future. All rights reserved.
28
source: postcardsfromchina.weebly.com
29
© 2013 Institute for the Future. All rights reserved.
disrupting global consumer electronics
source: Travis Coburn/abduzeedo.com/daily-inspiration-117
© 2013 Institute for the Future. All rights reserved.
30
source: images.theage.com.au
© 2013 Institute for the Future. All rights reserved.
shanzhai rules
© 2013 Institute for the Future. All rights reserved.
32
shanzhai rules

Build nothing from scratch
© 2013 Institute for the Future. All rights reserved.
33
shanzhai rules

Build nothing from scratch

Innovate process at small scales
© 2013 Institute for the Future. All rights reserved.
34
shanzhai rules

Build nothing from scratch

Innovate process at small scales

Share as much as you can
© 2013 Institute for the Future. All rights reserved.
35
shanzhai rules

Build nothing from scratch

Innovate process at small scales

Share as much as you can

Sell it before you make it
© 2013 Institute for the Future. All rights reserved.
36
shanzhai rules

Build nothing from scratch

Innovate process at small scales

Share as much as you can

Sell it before you make it

Act responsibly in the network
© 2013 Institute for the Future. All rights reserved.
37
mining an unexpected
source of innovation:
lessons from the shanzhai
Lyn Jeffery I Research Director
山寨
INSTITUTE FOR THE FUTURE
September 2013
© 2011 Institute for the Future. All rights reserved. SR-1390
© 2013 Institute for the Future. All rights reserved.
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