THE EFFECTS OF NEW MEDIA VS
TRADITIONAL MEDIA
PRESENTED BY MPUNGA CHIPEPO- SIMUKWAI
MASUZYO NDHLOVU
ZNBC
BRIEF HISTORY OF ZNBC
 The Zambia National
Broadcasting Corporation
(ZNBC) is the oldest,
widest and largest Radio
and Television Service
provider established by
an Act of Parliament in
1987, which was passed
to transform the Zambia
Broadcasting Services
from being a
Government Department
under the
HISTORY CONTINUED……
Ministry of Information and
Broadcasting Services into a
statutory body called the
Zambia National
Broadcasting Corporation
 The principal activity of
the Corporation is to
provide Information,
Entertainment and
Education to the people
of Zambia.
ZNBC TRANSMISSION
 ZNBC transmits across
three Radio channels
namely Radio 1, Radio 2,
and Radio 4 and two
Television channels
namely ZNBC-TV and
TV2. Radio 1 broadcasts
in seven local languages
namely Bemba, Lozi,
Kaonde, Lunda, Luvale,
Nyanja and Tonga.
NEW MEDIA
 Only 11% of the Zambian
population has internet
access(World Bank,2010)
 Immediacy (on-demand
access to content)
 Youthful appeal(Facebook
and Twitter)
 Interactivity
 Virtual space(communities)
 Elitist medium
 Expensive for the majority
of the people especially
rural people
Traditional Media
 ZNBC is 90% traditional
media
 Lacks immediacy
 Low interaction levels
 Cuts across all classes of
people
 Still remains the main
source of information for
rural population
ZNBC REACH
Listenership/Viewership
Weekly Reach
Radio 1
6,148,567
Radio 2
5,862,587
Radio 4
4,218,203
ZNBC TV 1
6,005,577
TV 2
4,933,152
ZNBC SITUATION
 ZNBC is still heavily
operating as a traditional
media outlet.
 Still using Analogue
transmission
 The coming of new
media not significantly
impacted the Corporation
WAY FORWARD
 ZNBC is preparing for the
Digital Migration (SADC
Deadline is December,
2013)
 ZNBC has presence on
Facebook and Twitter with
a following of close to
40,000 people
 Platform used for external
communication and
feedback channel
 Digital Migration will
provide a platform for
greater use of new media
WAY FORWARD CONTINUED…….
 ZNBC website is being
upgraded(regular
updates)
 ZNBC runs hourly news
bulletins on radio and 2
hourly on TV2
 Plans are underway to
start live streaming
THANK YOU
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EFFECTS OF NEW MEDIA VS TRADITIONAL MEDIA