Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Benchmarking
the student experience
Kevin Brett
International Graduate Insight Group (i-graduate)
www.i-graduate.org
Shanghai
Sydney
Tokyo
Washington
Skills Innovation 2020
Our Experience
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Introduction to i-graduate
i-graduate’s primary mission is to assist international educators to plan, understand,
adapt and to accurately measure the opinions, expectations and experience of those
students who will determine the future success of institutions.
We achieve this by conducting large scale studies examining the student experience
throughout the student life cycle and gathering feedback from all stakeholders in
education.
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Issues, Risks, Themes
for the Emerging Global Model
Establishing and maintaining diverse student population with high
English language skills
1. Manage and maintain reputation and brand.
What is Australian TAFE known for?
2. How many international students does an Institute want and in which fields/
levels of study?
3. Maintain competitive prices (Oil price - air travel, carbon tax)
4. Demographics - Competition for the best and brightest talent and systems:
student recruitment or adaptation of systems?
5. Transnational profile: (VTE) partnerships; offshore presence; pipelines.
JVs; public –private partnerships.
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Issues, Risks, Themes
for the Emerging Global Model
6. Establishing alumni relationships. Close out processes for students.
Pathways to universities, other agencies.
7. Immigration planning for local professional skill shortages
8. Regional collaboration in services, branding and reputation management
9. Careers support; local and international industry placements and internships
10. Wireless internet on campus, mobile technologies, social media to support
word of mouth marketing. Also green campus authenticity.
What is the students’ perception and experience?
Skills Innovation 2020
What is the ISB?
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
The International Student Barometer
•A student satisfaction survey
•The largest study on the international student experience (9 countries, 350,000+ international
students, 150 education providers)
• Confidential for both respondents and providers
• A valuable tool in managing the international student experience and the international
reputation of education providers
•The
A unique
for benchmarking the performance of your institution against key rivals
ISB is tool
NOT
• Used in global league/ranking tables
• An opportunity for your competitors or government to monitor your performance
Skills Innovation 2020
Context
Beijing
Johannesburg
London
Rotterdam
Introduction to i-graduate
Since 2005 i-graduate has
• undertaken research for over 150 education providers
• worked with education providers in 9 countries
The countries in which providers have adopted the ISB are:
• United Kingdom
• USA
• Netherlands
• New Zealand
• South Africa
• Australia
• Ireland
• Belgium
• Germany
Shanghai
Sydney
Tokyo
Washington
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Overview of the first International Language
Barometer
• International Language Barometer has run in 12 languages
• Languages:
•English
•French
•Chinese (simplified)
•Korean
•Chinese (traditional)
•Arabic
•Thai
•Japanese
•Russian
•Spanish
•German
•Portuguese
Shanghai
Sydney
Tokyo
Washington
•ConSkills
Innovation 2020
•tents
Beijing
Johannesburg
London
•ISB Australia 2008
Rotterdam
Shanghai
Sydney
Tokyo
Washington
•Response
•Pre- Arrival
• University Experience
•Choice of destination
•Arrival
•Plans for the future
•Application
•Learning
•Living
•Recommendation
•Support
•Conclusion
•Copyright © IGI Services 2008
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
Background/demographics
• Nationality
•Level of English prior to commencing course
• Course type
• Visa type
• Accommodation type
• Length of course
• Source of funding
• Location prior to commencing course
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
Background/demographics
London
Rotterdam
Korea, South
•Level of English prior to commencing course
Japan
12%
• Course type
China
1%
2%
27%
2% 1%
Thailand
Saudi Arabia
2%
• Accommodation type
4%
• Length of course
4%
• Source of funding
Sydney
Nationality
• Nationality
• Visa type
Shanghai
Brazil
Switzerland
Taiwan
Colombia
7%
Chile
• Location prior to commencing course
7%
22%
Russian Federation
French Polynesia
9%
Other
Tokyo
Washington
Skills Innovation 2020
Beijing
Johannesburg
What the International Language Barometer
coversLondon
Background/demographics
Rotterdam
Shanghai
Sydney
Tokyo
Washington
0%
• Nationality
3%
•Level of English prior to commencing course
17%
• Course type
Student Visa
• Visa type
Tourist Visa
• Accommodation type
Working holiday Visa
• Length of course
• Source of funding
• Location prior to commencing course
20%
60%
Other
Business Visa
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Background/demographics
• Nationality
5%
4% 2%
Staying with a host family
5%
•Level of English prior to commencing course
Private rented house/flat/room
• Course type
8%
49%
• Visa type
Other
• Accommodation type
• Length of course
• Source of funding
• Location prior to commencing course
Living with friends or relatives
27%
Student house or flat controlled by
the college/school/university
College/school/university halls of
residence
Private halls or a student hostel
Skills Innovation 2020
Beijing
What the International Barometer covers
Johannesburg
Decision making
• First choice country
• Other countries considered / applied to
• Why this country over others considered
• What is important when choosing a school
• What influenced the choice of school
• First choice school
• Why this school over others considered
Application
• Application method
• Satisfaction with agent
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Decision making
• First choice country
Australia
53%
Canada
47%
United to
States of America
• Other countries considered / applied
37%
United Kingdom
• Why this country over others considered
36%
Ireland
• What is important when choosing a school
9%
Japan
5%
Other
5%
Singapore
• What influenced the choice of school
4%
Malta
3%
Other EU
3%
China
3%
Germany
3%
• Why this school over others considered South Africa
3%
• First choice school
France
2%
Malaysia
2%
South Korea
2%
UAE (incl. Dubai)
Application
• Application method
• Satisfaction with agent
ILB (699)
0%
0%
10%
20%
30%
40%
50%
60%
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Decision making
• First choice country
Education agent/consultant
• Other countries considered / applied to
39%
Friends
27%
Someone who had previously studied here
• Why this country over others considered
Parents
27%
27%
Someone currently studying here
17%
• What is important when choosing a school
School/college website
15%
School/college prospectus
• What influenced the choice of school
• First choice school
12%
Independent website
12%
A visit to this school/college
10%
New Zealand Education website
9%
Other
7%
Printed directory or guide
7%
Study abroad staff at sending institution
• Why this school over others considered
Careers advisor
6%
Teacher at a school where I've studied previously
5%
Staff of this school at a presentation
4%
Home country government advisory services
4%
Staff of this school at an education exhibition
Application
• Application method
• Satisfaction with agent
ILB (747)
6%
4%
League or ranking tables
3%
Sponsor
2%
Advertisement in a newspaper or magazine
2%
An employer
2%
Article in a newspaper or magazine
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
London
Rotterdam
Shanghai
Sydney
Tokyo
Student Experience
• Arrival
E
• meeting people, getting administration sorted, understanding
G
• Learning
J
A
• Teachers, courses,
activities, resources, facilities
B
• Living
D
C
• cost, meeting
people, accommodation, safety
F
• Support
I
K
• advice and Mguidance
H
• Recommendation
L
• Would your students
recommend
your40%
school50%
to others
0%
10%
20%
30%
60%
Very Poor
Plans After Course
Poor
Good
70%
80%
Very Good
90%
100%
Washington
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
London
Rotterdam
Shanghai
Sydney
Tokyo
Student Experience
• Arrival
• meeting people, getting administration sorted, understanding
• Learning
• Teachers, courses, activities, resources, facilities
• Living
Good teachers
Practicing language skills
Course content
Friendly staff/teachers
Employability
Multicultural
Learning support
Performance feedback
The learning resources
Assessment
Extra English activities
The quality of the classrooms
Flexibility
Academics' English
Learning spaces
Enhancing study chances
Technology
• cost, meeting people, accommodation, safety
• Support
• advice and guidance
• Recommendation
• Would your students recommend your school to others
Plans After Course
2.6
2.7
2.8
2.9
3.0
3.1
3.2
3.3
3.4
Washington
Skills Innovation 2020
Beijing
Johannesburg
What the International Student Barometer
covers
London
Rotterdam
Student Experience
• Arrival
• meeting people, getting administration sorted, understanding
• Learning
• Teachers, courses, activities, resources, facilities
• Living
• cost, meeting people, accommodation, safety
• Support
• advice and guidance
• Recommendation
• Would your students recommend your school to others
Plans After Course
Shanghai
Sydney
Tokyo
Washington
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Learning Tribes:
An alternative analysis of
the international cohort
International Graduate Insight Group (i-graduate)
www.i-graduate.org
Shanghai
Sydney
Tokyo
Washington
•Introducing the Tribes
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Data from the International Student Barometer indicates that we need to think
and work beyond the comfortable intellectual confines of nations and
nationalities; not all Indian students think in the same way!
25,000 responses from Asian students to ISB Autumn Wave 2006
Two-step cluster analysis to characterise subgroups within the Asian
international student population by motivation, behaviour, influence and
ambition
Five clearly defined clusters emerged; identifiable as Asia’s Learning Tribes™:
•‘Surfers’
•‘Seekers’
•‘Gekkos’
•‘Bonos’
•‘Kids’
•Copyright © IGI Services 2008
Skills Innovation 2020
•Introducing Asia’s Learning Tribes™
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
•‘Surfers’
•Tend to be focused on life
experiences, having fun and
developing themselves as a
person with less of an
interest
in making money
•‘Gekkos’
•‘Kids’
•Unfocused enthusiasm with
indiscriminate ambition recognition, money, personal
development all seen as
important
•Focus on
money, status and
recognition; personal
life is seen as less
important
•‘Seekers’
Study to get a good job
and earn money, and are
less keen on making a
difference or being
noticed
•‘Bonos’
Want to change the world
and be recognised as making
a difference, with less interest in
job security or making money
•Copyright © IGI Services 2008
•Methodology
DECISION FACTORS – mean scores
Personal safety
Teaching quality
Research quality
Course length
Cost of study
University scholarship/ bursary
Social life
Work opportunities
Reputation
Recommendation
Location
Friends here
Social atmosphere
average mean score
DECISION FACTORS - difference from Total
Personal safety
Teaching quality
Research quality
Course length
Cost of study
University scholarship/ bursary
Social life
Work opportunities
Reputation
Recommendation
Location
Friends here
Social atmosphere
Beijing
Rotterdam
Shanghai
SurfersJohannesburg
SeekersLondon Gekkos
Bonos
2.98
3.15
3.28
3.09
3.55
3.64
3.71
3.78
3.40
3.36
3.46
3.61
2.99
3.02
3.12
3.10
3.07
3.20
3.40
3.25
2.87
3.00
3.10
3.11
2.63
2.72
2.86
2.76
2.98
3.22
3.25
2.92
3.46
3.60
3.70
3.72
2.54
2.90
2.94
2.85
2.58
2.80
2.80
2.78
1.91
2.11
2.10
1.95
2.43
2.71
2.76
2.62
2.87
3.03
3.11
3.04
Sydney
Kids
3.23
3.81
3.62
3.16
3.34
3.13
2.86
3.38
3.79
2.98
2.82
2.12
2.86
3.16
Surfers
-0.21
-0.17
-0.11
-0.11
-0.22
-0.21
-0.17
-0.23
-0.24
-0.36
-0.21
-0.16
-0.30
Kids
0.05
0.09
0.11
0.06
0.05
0.06
0.06
0.18
0.09
0.08
0.03
0.05
0.12
Seekers
-0.04
-0.09
-0.15
-0.08
-0.09
-0.08
-0.08
0.01
-0.09
0.00
0.01
0.04
-0.03
Gekkos
0.10
-0.02
-0.05
0.03
0.11
0.03
0.06
0.04
0.01
0.04
0.02
0.03
0.03
Bonos
-0.09
0.05
0.10
0.00
-0.04
0.03
-0.03
-0.29
0.03
-0.05
-0.01
-0.12
-0.11
Tokyo
Washington
Total
3.18
3.73
3.51
3.10
3.29
3.08
2.80
3.21
3.69
2.90
2.79
2.07
2.73
3.08
•The
‘Kid
•effect?’
Skills Innovation 2020
•SHU Learning Tribe composition
Beijing
Johannesburg
London
Rotterdam
Shanghai
SHU (400) inner circle, Total ISB (25,290) outer circle
Surfers
Seekers
Gekkos
Bonos
Sydney
Tokyo
Washington
Kids
11%
20%
8%
22%
29%
24%
13%
22%
28%
23%
•Copyright © IGI Services 2008
•India
•Recommendation
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
•1 = actively discourage, 5 = actively encourage
4.45
4.39
4.40
4.35
4.32
4.30
4.30
4.25
4.21
4.20
4.15
4.12
4.10
4.05
4.00
3.95
Surfers
Seekers
Gekkos
Bonos
Kids
•Base ISB India n=1703
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Benchmarking the student experience
National snapshots
International Graduate Insight Group (i-graduate)
www.i-graduate.org
Tokyo
Washington
•Learning
Overall learning satisfaction: mean score – by country
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
2.66-2.86
2.86-2.9
2.9-2.92
2.92-2.94
2.94-2.98
2.98-3.03
3.03-3.05
3.05-3.12
3.12-3.26
•Countries with 20 responses or more included
Tokyo
Washington
•Living
Overall living satisfaction: mean score – by country
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
2.54-2.71
2.71-2.8
2.8-2.82
2.82-2.84
2.84-2.88
2.88-2.9
2.9-2.94
2.94-2.95
2.95-3.06
•Countries with 20 responses or more included
Tokyo
Washington
•SupportOverall
servicessupport services satisfaction: mean score – by country
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
2.82-2.84
2.84-2.88
2.88-2.92
2.92-2.93
2.93-2.94
2.94-2.95
2.95-2.97
2.97-3.02
3.02-3.05
•Countries with 20 responses or more included
Tokyo
Washington
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Benchmarking the student experience:
the process
International Graduate Insight Group (i-graduate)
www.i-graduate.org
Tokyo
Washington
Skills Innovation 2020
•How does the ISB work?
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Semi-standardised online questionnaire format, adapted and customised for each
partner institution
Email alert sent to students who click a hyperlink to access the questionnaire
i-graduate Research Team manage and monitor all data collection and analysis
Confidential reporting
Benchmarked data
Washington
•The Four Point Scale
•Many of the Questions in the ISB survey are asked on a four point scale. The Answers to each question are averaged to
obtain one value that you will see in our presentation. Here is an example of the process:
•A
Personal
safety and
security
•Data Collection
•Students Answer the
Question
Beijing
Very
unimportant
unimportant
important
Very
important
m
m
m
m
Very
unimportant
unimportant
important
Very
important
m
m
m
m
Very
unimportant
unimportant
important
Very
important
m
m
m
m
•B
Personal
safety and
security
Johannesburg
London
Rotterdam
Shanghai
Student A
Student B
Student C
Student D
Student E
Sydney
Tokyo
Washington
Personal safety
4
3
4
2
3
•Calculations
•C
Personal
safety and
security
5
•D
Personal
safety and
security
•The Results
Very
unimportant
unimportant
important
Very
important
m
m
m
m
Very
unimportant
unimportant
important
Very
important
m
m
m
m
•E
Personal
safety and
security
4+3+4+2+3 = 3.2
•Number who answered
the question
•How does the ISB work?
Beijing
Johannesburg
London
Rotterdam
•Week 15
Shanghai
Sydney
•Response monitored/
Reminders sent
(email sent to students)
•Translation
•Online survey built
•Review survey
•Survey developed
•Week 1
Washington
•Report prepared
•Data cleaned & collated
•Survey launched
Tokyo
Skills Innovation 2020
Beijing
Johannesburg
London
Rotterdam
Shanghai
What the International Student Barometer
for TAFE
would
include
Sydney
Tokyo
Washington
Deliverables
PDF Slide presentation of national results, results compared for your country against a global
benchmark
Institutes with sufficient results (generally 30 unique respondents) will also receive individual results
compared against a national and international benchmark
Additional reporting and analysis on request
i-graduate will work with institutes to identify areas for improvements and develop action plans to
assist individual institutes and membership groups to ensure a minimum level of service for students
Skills Innovation 2020
Getting your Institute involved
Beijing
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
Suggested option for the Australian TAFE sector
• TAFE Directors Australia and related bodies take the lead
• Centralised funding (government, match funding with institutes)
• Standardised survey instrument for the sector
• Standardised deliverables (national / state report benchmarked against global index
and institution summary results where response base allows
• Centralised communications (i-graduate liaison with institutes facilitated through
peak body/ies)
Thank you
Beijing
Skills Innovation 2020
For further information about i-graduate
T
F
E
W
+ 02 61624393
+ 02 61624393
[email protected]
www.i-graduate.org
Kevin Brett
Director, Client Services
[email protected]
Johannesburg
London
Rotterdam
Shanghai
Sydney
Tokyo
Washington
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